a Swedish advertising monitor has
decided that the distracted boyfriend
meme is sexist how the trigger YouTube
put feminists in the title of the video
was good this is inform overload I'm
Charlotte del Rey if you need a place to
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posted down below the distracted
boyfriend meme is one of the most if not
the most recognizable means on the
internet for those who haven't seen it I
don't know how that's possible but it's
a photo of a man turning away from his
girlfriend to look at an attractive
woman in a red dress it's a stock photo
that was taken in 2015
called man looking at other woman by
professional photographer Antonio Gulen
from Barcelona Spain
apparently Antonio had no idea what a
meme even was when he took this photo
since the mean became mainstream it's
been used many many times for commercial
purposes it first went viral in 2017 and
was named meme of the year
well the distracted boyfriend meme has
been declared as sexist after a Swedish
advertising Ombudsman ROH said that it
objectifies women ya know Sherlock they
were quoted saying the advertisement
objectifies women it presents women as
interchangeable items and suggests only
their appearance is interesting so this
is all due to the fact that the
distracted boyfriend meme was used in a
series of Facebook ads for the Swedish
internet service provider bahnhof the ad
featured the men labelled as you and the
girlfriend as your current workplace and
the other woman as van Hoff which is
like kind of cover before I go any
further because I feel like some of you
are already mad about the topic I'm just
gonna defuse that for a second and
define what a feminist is because the
word seems to be causing some confusion
so feminism is the advocacy of women's
rights on the basis of equality of the
sexes a feminist is someone who supports
feminism or the Equality of the sexes
there is more than one type of feminist
but if you're a person who believes in
the Equality of the sexes then you're a
feminist there is of course more than
one type of feminist there are feminists
who hate men but generally a feminist is
just someone who wants women to be seen
as equal to men the modern definition of
feminism has like warped and become this
like really scary monster that like no
one wants to talk about and what's more
is if you're a man or a woman who has
supported equality for the sexes you
probably think that there's no need for
third wave feminism and I applaud you
for that you're a good person we need
more of you out there but there
are so so so so many men as well as
women who still believe that women are
not as smart as men that women can't
succeed without men and that women are
accessories to men and should stay in
the kitchen where they belong I know
this because I've had firsthand
conversations with men like this
literally in the past week not even
exaggerating in the slightest we broke
up so now that we are on the same page
and because we are talking about
equality of the sexes this swedish ad
monitor also said that the distracted
boyfriend mean perpetuates negative
stereotypes about both men and women
they went on to say it shows degrading
stereotypical gender roles of both men
and women and gives the impression men
can change female partners as often as
they change jobs the company behind the
advertisement bahnhof has responded to
the criticism in a Facebook posts they
said anyone familiar with the internet
and mean culture knows how this meme is
used and interpreted gender is usually
irrelevant in the context we explained
meme culture to the Ombudsman but it
chose to interpret the post differently
so that's like that's pretty true the
distracted boyfriend meme has been
recreated so that it's like a distracted
girlfriend meme also have you seen the
moth distracted boyfriend meme new
classic back half argued that the whole
point of using the distracted boyfriend
meme was to show that it's company was
an attractive employer and that those
who have a slightly less good employer
could be interested in them all of this
being said the use of this meme as an
advertisement by this company has caused
a lot of online hate from feminists as
well as criticism from the Swedish
watchdog committee row that consists of
both men and women I might add the point
is even though people who are familiar
with memes are totally aware that the
distracted boyfriend meme has been
taking on a life of its own and it's
essentially become a giant inside joke
not everybody knows that someone who's
seen it for the first time as an
advertisement might think that it's a
little offensive and dare I say it and
Sweden's advertising on buds Minh has
specific guidelines that state that
advertisement should not depict men or
women as mere sex objects or in other
ways which are degrading and clearly
sexist but these are just guidelines
they can take down sexist billboards
from public spaces like they did in
Stockholm of last year but the Internet
is another story anyways guys I know
you're gonna hate on me for being a
feminist in the comments down below but
for now I'm gonna respond to some of
your comments from previous videos sound
good cool gillich said charlotte tell me
what's your favorite song on Nikki's
Queen
album Barbie dream jobs Alexander
through card said what is your favorite
food Charlotte do you like really have
to ask that like really potatoes
Fiona Salah said what is your favorite
form of potato fries or like ketchup
chips
I think baked potatoes are good too
tessie be the cray-cray said watching
during school lol sorry potato Queen
that's bud bad bud don't blame me if you
get detention welcome to the end screen
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