In this video I'm going to take a look at a big name brand at least a big name brand in
the United States and that is Old Navy. They're a big clothing brand here in the United States.
I'm going to take a look at their online store, oldnavy.com
and see if there's anything we can learn from there. I'm going to look at their styles
their topics and things like that it's going to be an interesting video. Let's go!!
Thanks for joining me on this video. My name is Juna with Detour Shirts. I've been designing
and selling t-shirts online since 2005 and in this video I thought I'd do something a little
bit different. I did a video kind of like this earlier, this one right here, where I looked at
SnorgTees. This time I'm gonna look at Old Navy. I love going to different shops like Target,
Old nNavy or just the mall in general and looking at different t-shirts. And that's what I'm going
to do with you today. I kind of going to take you on a journey to old navy. OldNavy.com. We're going
to look through some of those things and i'm going to show you what i see when i look at these things
and i'm going to show you the kind of topics that i'm seeing in old navy at least in this video
the kind of topics and trends that i'm seeing there and maybe we can learn some things from them
and kind of see where the style is going where the trends going and things like that so treat
this video kind of like that we're just going to explore old navy we're not going to copy
what they're doing but we're going to see what kinds of things uh are popping there what kind
of trends are they're looking at and maybe learn from it and kind of maybe incorporate
it into our style and see if we can do something similar to that style in the future so let's get
to oldnavy.com and i'll show you what i mean all right so here we are on odnavy.com you can see old
navy.gap.com they're kind of all together you can see gap old navy banana republic they're all kind
of one big parent company and old navy is part of it and you can see right on their site they're not
known for graphic tees you can see a lot of their t's are more solid colors as we go through here so
they're not known for the kind of t-shirts that we're designing but they do have graphic tee so
i'm going to look at that if we just scroll down here again you're seeing kids clothes mainly known
for patterns and colors but there are some graphic tees right here um because i was looking for them
so let's take a look let me show you how i'm going to find them first of all i'm going to click on
women and then t-shirts for this one we're going to take a look at women men boys and girls and
just look at the graphic ones right here so again they don't have a huge selection of graphic tees
but what they do have i think is some quality stuff we can see a lot of cool patterns like
vintage you notice a lot of cool vintage designs a lot of pride stuff i think because of
the month we just came out of a lot of nice pride colors summer stuff we're gonna see
that as well again pride here pride um you notice some vintage whoops i went too fast
some vintage photos right those are doing really well and of course they're brand so i'm not gonna
i'm gonna try not to show their brand but a lot of old navy shirts have say the word old
navy on it so we're gonna kind of take those out but you can see the kind of styles that they do
with their they try different styles with their name and and of course their flag t-shirts are as
popular so you're gonna see a lot of red white and blue stuff again vintage very vintage looking is
what i'm noticing the the colors to notice the colors that they're wearing very similar right
in this kind of muted orange kind of colors and browns right again red white and blue of course
memorial day fourth of july they know that those those things are big for them as well
so you're going to see a lot of that a lot of text stuff just because they want to say oh navy so
vintage again so that's what i'm going to do i'm going to look through all of these i'm not going
to go every single one but you're gonna i'm gonna pick out some styles that i see and i'm gonna go
through the men as well so you if you do men and go to graphic tees they have their own right here
and it's gonna be a little different of course but we're gonna see still some
styles that very vintage again right they're known for vintage graphic tees so you can see
a lot of those photos and things like that so we're going to look at that and as well as
i think they do a really good job on the the kids line so if you come here with the graphics
you're going to see a lot more graphic stuff for for girls a lot of big bold this is the kind of
stuff that you would see on amazon um anyway right so a lot of cool ideas here on how to kind of lay
out your text right even if it's just text heavy you can see there's lots of cool ways to do it and
boys as well graphic tees right here so that's how i'm going to do it i'm going to go through all of
these kind of pick out not everything but maybe pick out some highlights that i see i may miss
some stuff you may come in here and say hey you didn't show this one yeah because there's a lot
of different things so i'm going to pick out the things that i think that are standing out and i'm
going to try and avoid mainly the old navy ones just because they just use old navy in various
different ways you can see here this one just says old navy so i'm gonna try and look for more
graphic things that are not old navy and not trademarked as well so no no simpsons no um
you know bugs bunny no yoda um things like that so i'm gonna stay away from those as well so
um we're gonna go i'm putting together a presentation i'll put it all together i got
about nine of them nine different topics that i'm gonna do so let's take a look at that right now
so topic number one is this one i'm starting with something really simple and that is words there's
a lot of t-shirts out there on old navy where they just use text mainly text-based designs and here
are a few there are a lot more than these but you saw on like when we looked through the girls one
there were a lot of tech space and these are two these are mainly women's t-shirts and you can
see they are a variety of different ways that you can lay out the text but some of them are pretty
big here big text that just have two words you know maybe just one word two words like that so
have fun with it they play with color a lot as well so you can see here they don't do black
t-shirts as much they use lighter t-shirts which is interesting where you can use the color on
the white to kind of stand out so so that's topic number one not necessarily the most important one
but i think very simple that we can do in print on demand topic number two that i saw a lot of
and that is peace so you'll notice a lot of peace 70s you know vintage stuff of course peace goes
with it you can see the style as well is very vintage look at some of these colors kind of muted
colors but the word peace in here sometimes it's just the peace sign not the word piece that says
hopes and dreams but you can see the peace sign in there some does say peace this one says united's
states of love but with the peace symbol there so uh use that symbol i think that's something
very popular right now of course everybody wants peace and if it matches a lot with that vibe
that hippies 70s vibe that we're we're seeing a lot of right now kind of resurgence of that
of the 70s 60s kind of style right and even with the fonts and stuff you can see some of these have
like the really retro font so take note of that that is your topic number two that i found a lot
on old navy and that is peace topic number three along with peace goes hearts so you can see a lot
of these designs on old navy and it does cater more to the women's side and so you can see a lot
of these are for either women's or girls t-shirts and it has a heart in it and not to say you can't
do hearts on men's t-shirts but you can see these were kind of geared more towards that
so you can see a big heart here maybe a little heart a rainbow heart um a photo inside of a
heart as well or just like a kind of faded heart right so lots of different ways and the heart's
kind of a big thing at least for most of these the heart took up most of the space in the shirt
so think of those things when you're doing your designs can you design something within
a heart and maybe that will help you get some sales so use the heart shape this is your topic
number three that i found on old navy topic number four that i found is rainbows and that's
no surprise because rainbows go very well with a couple of the topics that they're trying to
talk about pride is one a summer another and also vintage 70s right so rainbows is a huge
one right now on print on demand and if you go on amazon you'll see a lot of rainbow designs
think of different ways to make your rainbows you can see these have their own style each one
of these maybe these two kind of look the same but you can do rainbows in different
ways especially right here this one kind of almost doesn't look like a rainbow because it's tall and
not the typical shape but there's lots of different ways you can do rainbows so think of
that when you're doing your designs use the rainbow graphic the next one that i saw a lot
of is just graphics but very vintage simple photos and shapes those kinds of things you can see it's
kind of muted this is just a photo but you can see it's kind of has that gradient on the side
this one's a kind of a muted photo so not very bright this is almost like those instagram photos
right where you kind of put a filter on it so you can see some of them are in a shape
but they all kind of look like they have some kind of filter on it so think of those kinds of
things this one's not a photo but you can see it's also very muted but a lot of them just
graphics none of these have any words at all and those still tend to sell well at least on old navy
and i think they can do well on places like redbubble and things like that so
even try it on other print-on-demand stuff this is where yours can stand out
if you have a specific photo that you're taking maybe on your vacation why not put it on a t-shirt
topic number six kind of takes that photo idea and adds some text to it so you can see still
some vintage photo with some filtering on it they look like they were taken in the
70s a lot of them in the beach right or just long roads or just nature in general and then
putting some vintage kind of text on it so you can see this one has a vintage text kind of
wavy or the way that they use their fonts and things like that so very vintage photo plus text
this is a fun one to do especially if you have those photos from vacation kind of put a filter
on it and put some cool words on there i think it will do really well it has that nice look so
try it out i think it has a cool vintage look and again look at the colors on here very light pastel
color so not any not like dark black shirts here at old navy these are they they thought of what
colors they needed to do and it kind of matches their style topic number seven that i saw a lot
of in the children's clothes boys and girls you can see a lot of these had vintage drawings what
i mean by that is that style that drawing style they're not kawaii they're kind of more of the
style that you've seen in the 70s kind of big bold rounded you can see a lot of these right here
some of them have a lot of feet so you can see they made them into cartoons right like food with
feet or eggs with feet or boom box with feet and arms so that's kind of one of those styles that
you see but also in nature and things like that so think of those kinds of things when you're doing
your next one if you're going to go vintage you can also look for vintage graphics vintage drawing
graphics more specifically so retro style graphics and again the colors not all of them are dark
they're a lot light so they they work well and take a look at the fonts a lot of wavy fonts right
going in an arc or kind of going in a different way so have fun with this one this is a really
cool one i think that will catch on and make yours stand out if you can do yours in a creative way
number eight is outdoors there are a ton of outdoor stuff and of course because we're in
the summer this is a summer themed time of course if you're gonna go in the winter they probably
won't have all these outdoor summer kind of things but you can see a lot of beach stuff a lot of lake
things outdoors palm trees and things like that so do some outdoor outdoor stuffs do really well
but you can see keep it simple again very looks very vintage right not a lot going on here you
can see the colors are muted and things like that so even the graphics look like they have a filter
on it right so have fun with this one this is your outdoors theme and that is theme number eight and
last one here of course there's there's a bunch more but the last one that i wanted to highlight
is spanish there's a lot of spanish simple words simple graphics kind of thing so you can see here
uh it says uh paratoros i don't know what this one el sol sale
lots of different ways spanish words if you know spanish and speak spanish maybe do some vintage
spanish designs you can see mostly text here this one has a little bit of graphics but the colors
right the colors are are what's standing out here too so have fun with this one this is
a cool one that you can use to stand out if you're seeing something trending maybe
change it from english to spanish and do something different so have fun with this one this is your
last one to recap let's go through all of them so words very simple words words by itself text piece
piece symbol right hearts as well as a graphic and rainbow so those three seem to be standing out
then you can just do just graphics right we saw a lot of those vintage photos vintage graphics
or if you want to add text to it that will make it pop up just a little bit more add the vintage
photo plus text you also have those vintage 70 drawings right those cartoons that we saw and
then outdoors was a big one at least right now in the summer fall time and spanish is something that
i'm seeing on old navy as well a lot of different spanish words just two or three words in spanish
and the colors right make sure they use the right trendy color so that's it that's what i learned
from old navy now we're going to take that those ideas and maybe incorporate it into what we do
and hopefully make our designs different than what we saw right there we don't want to copy
those but we can copy the ideas and the styles and the topics that they're using and create our own
thing that's original and then put that online and see how those work so that is it for this
video thanks so much for watching hopefully this video was super helpful for you and you saw some
different ideas that you may not have seen online on in print on demand these are different right if
you go into the mall or go into a different kind of clothing store you'll see different kinds of
styles that may not necessarily have been on print on demand right now so that's one way to kind of
find the trends that are coming down trickling down to print on demand so hopefully this is
really helpful for you if it was make sure to give it a thumbs up and if you're not subscribed
to this channel already make sure to hit that subscribe button right there the question of the
day for this video is what other clothing brand do you want me to look at leave those in the comments
i did old navy i still want to do target and some other ones like that at the mall if you have one
that is a favorite to you that you like to go to to look for graphic shirts either online or
at the mall or whatever let me know and i'll try and look for those and maybe do a video like this
thanks again for watching and if you want to see more videos on trends and topics click on these
videos right here and as always guys keep creating and keep learning i'll see you on the next one bye