It's just a bar. It's just a piece of machined steel
It can't check your heart rate or tell you how many calories you've burned.
There's no headphone jack
or magazine holder
and it won't charge your phone.
It's just a bar.
But,
if you know how to use it,
it can change your life
I'm Paul Horn and I'm a Starting Strength Coach.
I'm Paul Horn. I'm the owner and head coach here at Horn Strength and
Conditioning in Los Angeles.
we help people of all ages and athletic capabilities
build stronger, more useful bodies through basic barbell training. We're the
first Starting Strength Gym on the west coast
and that's something we're really proud of. Starting Strength is the most
effective method
in existence to develop strength using basic barbell exercises.
Strength is the most important physical adaptation that we can acquire
because it influences all the others. Just by training for strength we can
dramatically improve things like
speed, power, endurance, balance, and coordination.
It's strength that's the foundation for athletic performance
and really the key to our long-term health.
The Starting Strength Method is detailed in the textbook, Starting Strength
Basic Barbell Training, which is now in its third edition
the book sold over 250,000 copies worldwide
it's been translated into several different languages
and it's been near the top of Amazon's top 100 list
There's no other book that even comes close to the depth
and clarity in the instruction, explanation, and analysis found in
Starting Strength: Basic Barbell Training
I think the impact that Starting Strength is having on the fitness industry as a
whole
is just now starting to be seen. People are becoming
interested in strength as a primary goal. It's not really about having great abs anymore.
I mean that's fine, but we're becoming concerned with what you can actually
do. And how has all this time you're spending in the gym
made you more useful person
and Starting Strength is really leading that charge. It's showing people that
progress
not randomness is what matters.
that workouts need to be part of an intelligent program
that can produce increases in strength over a long period of time
So after I personally experienced the results in the Starting Strength program
I decided to attend the Starting Strength Seminar to learn as much as I
could about the method,
to be evaluated on my own lifts, and to become a better coach
The seminar is an incredibly intense and immersive exposure to the Starting Strength Method.
It's three days and over twenty seven hours of lecture and practical
under-the-bar experience. The lecture portion features an in-depth examination of the
physiology, biomechanics
and the theory of strength training at a level of detail that is unlike
any seminar I've ever been to. Then they give you a very straightforward teaching progression
that allows you to perform or coach a lifter to
a near perfect execution of the exercise in a very short amount of time.
As a coach this teaching method has been invaluable because it allows me to get
my clients up and running very quickly
with proficient and safe technique.
Anyone can attend the seminar. You don't have to be a coach. In fact, a lot of
participants
just wanna learn more about strength training and have their own lifting
evaluated
but for those that want to be certified Starting Strength Coaches
it's a tough process
since 2010 the Starting Strength Coach is the only credential
that's been based on the individual's actual performance as a coach
with coaching ability evaluated as the first step in the process
It's by far the most rigorous certification in the industry
most people don't pass. Maybe one or two every seminar.
But it means if you find a Starting Strength Coach, you're in good hands
and if you are Starting Strength Coach, there's an increasing demand for your
services
People recognize the quality of this information. They want to learn this
stuff
and they want someone who knows it cold to guide them through the process
My favorite part about being a Starting Strength Coach is that I get to spend my
days helping people
get stronger and drastically improve the quality of their life.
I'm making a real difference in people's lives and
it's incredibly rewarding.
if someone's interested in attending a Starting Strength Seminar,
I'd say do it.
Read the book, do the program, learn what's possible and then go to the seminar
and become a coach so you can help other people get stronger