the way an amateur and a master use balance in graphic design is drastically different
and we're either going to look at how a master designer totally breaks the principle of balance
on purpose well it sounds like such a geek but yeah I love graphic design we all probably know
about symmetrical and asymmetrical balance and so today we're not going to touch on
that overdone subject but first let's get touchy feely with some textures when considering balance
the amateur designer will rarely ever think about using texture to balance a design or the viewing
experience but a master designer or shall I say an evolved designer would know how to use this
technique to really push the design message as you can see right here adding texture to your designs
can actually add a depth to the composition it creates two or multiple Dimensions to the
design feel but here's the important factor the texture should be relevant to the message and
in this instance here the texture is the rough surface of the road or the metallic drain cover
and this of course relates back to the message of the design itself that being cycling and New
York City and then if we see on this website at the very top the designer could have just
used a bold background behind the typography but instead what they've done is they've used
the ocean as a texture and this sets the mood at the very top of the design and it gives
more meaning to the design and this texture it's balanced really well with bold white topography
and if we scroll down some more on this website we come to a lovely section of a close-up image
of a jellyfish and this shows us some really high quality High textured detail of the texture fish
then that's actually balanced again with the Bold flat graphic elements seen in the bottom left of
this part of the design by using textures alongside contrasting elements you can make
balance and a cohesive design but also one that is visually appealing it's not always going to be
needed of course but it can add extra layers and depth to a design if the balance is well thought
out though of course so the next technique that amateur designers don't tend to know about in
regards of balance actually requires we get a bit artsy if you see this design here you might
think the design is balanced left to right with the purple area being on one side and the other
elements on the right yeah that's true to some extent but there's something else actually going
on here the objects on the right make up something called Mosaic balance now this is a technique in
graphic design that uses a collection of small individual elements to create a larger composition
these elements can be shaped so they can be images typography or just any other design element that
you want to use it's just a really clever way of arranging objects that creates a sense of intrigue
and interest in the viewer and then it draws their attention to the design the designer can choose to
spread this balance across an entire design or they can make use of white space and create a
section exclusively geared towards Mosaic balance as you can see here when actually
using a mosaic balance it requires a designer to thoughtfully place objects in a certain way that
is both visually appealing but also functional there's no point in just randomly scattering
things around your design and just hoping for the best and now that's not gonna work now here's a
really handy but a quick tip for balancing text on your designs for informative designs where you
have a title a subtitle and a body text it might be tricky to decide on sizing and balancing that
text then this is the handy rule that I often use choose your heading size and so for this one here
let's run with a typeface of elron and a size 20. the subheading should be around half of that so
let's go with 50 and then the body text should be a third of the heading so let's say 33 to 35
and I do feel like this rule works really well in a lot of different situations but of course
on designs where there's going to be huge text or large text this rule just goes completely out
the window use the rule when you're working on more informative designs or areas that
do have information and then break that rule according to your brief and your creativity
a master or a seasoned designer they they know all about the balance rules but they
also have learned how to break the rules and also when and let's take a quick peek at how
that might actually look in real life this coordinate balance is a technique in graphic
design where the balance is intentionally disrupted or uneven to create visual interest
the main approach for creating this kind of balance or disbalance if you will is to consider
placing elements off center maybe overlapping objects or elements possibly sometimes positioned
at odd angles as well basically you're just setting out to purposely break the harmonic
balance on a design an amateur can do this by mistake but it often just simply look like a
mistake a master or a seasoned designer can do it intentionally and in a way to draw attention to a
certain area on the design or manage to convey a message with disruption of balance and principles
and actually put it off so the end result doesn't look like a quickly thrown together design in
modern graphic design and with modern designers more and more people are breaking the rules on
purpose with each passing year and nowadays there are many typefaces that come with styles that
break rules of balance as an example you can see here with the typeface scanner and as you
can see looking across the line of text we have different weights across a single line of text
when it comes to balance there are more conventional rules that I've spoken about in
previous videos but so far today you've learned about some lesser known techniques with balance
once you've actually mastered balance you can then start to break the rules purposely have
fun with it and make really effective designs and to learn more about the wonderful principle
of balance just click the video on screen and until next time guys design your future today
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