[Music]
hello everybody welcome back to let's
talk this is me mira and today we're
going to learn some more slang words but
these are a little different
they are related to
marketing now marketing can be for any
field any product anybody any person in
particular
these are the few terminologies that you
would find people using in the field of
marketing
let's get started with the first word
now this word
is
launch
now what does launch mean launching a
product launching a person
usually
directors and producers launch
an actor well it is also a strategy it's
also a marketing strategy so launch is
nothing but to introduce something
instead of saying um i'm going to
introduce this new product to the world
you say launch but you must often see um
on movie screens that
whenever whenever there's a new actor
the the screen always says
introducing so and so person right so
they're basically using this word
instead of launch
moving on to the next word
new line it's not a word sorry
but it's a slang term
now a new line
is nothing but
another line of products related to
something that they have done before
it's nothing but a new line now for
example we as we have so many phones and
so many mobile phones and so many
applications
coming back to back after one product
after the other one product after the
other and the companies always say we
are
launching
introducing a new line
of
makeup or cosmetics or beauty or we are
launching a new line of phones so new
line is nothing but
introducing
related
line of
products
yeah these are um these are such common
terminologies that you can actually use
in your daily language as well
but obviously you have to see where you
use it it has to fit properly now moving
on to the next word
cash cow
any guesses what could it mean
it's a it's a little too slang but it is
highly used in the marketing field what
is cash cow cash all of us know
but when added when the word cow is
added what could it mean huh
okay don't scratch your brain that much
it means nothing but
something that is very profitable to the
company now for example
when we have these when the companies
have these new phones whenever anybody
gets a new product now let's talk about
instagram for a second okay now
instagram
when became an app and when it became
famous and people started using it it
was a cash cow to the company that is
where they started earning money from
similarly for a lot of youtubers the
channel has become a cash cow which
means
very
profitable
like i said it could be a product
it could be
um a company an app
a certain person who could be a cash
coward an actor
when done well becomes a cash cow
if i have to be a little naughty here i
can always say that um
my child the girl of the boy is my cash
cow he's so smart he's going to bring a
lot of money home it's just a funny way
to tell you what it means but you can
use this for a lot of products now
marketing blitz
people usually use this terminology to
express that we're going to run
aggressive marketing campaigns so that
people get to know people usually wait
the companies wait till before they
introduce
their new line of product and once they
have they will wait
enough and then they will start their
marketing blitz
okay that means aggressive marketing
campaign
so that
everybody gets to know about their
product everybody you might see these
advertisements right whenever flashing
probably on your laptop screens or your
mobile screens
obviously while watching the video but
this is nothing but marketing blitz
aggressive marketing campaigns now hyped
i'm sure you must have heard this
terminology uh quite often what does
hype mean now if marketing marketing
blitz means
um a campaign aggressive campaign
what does hype mean hype means nothing
but excessive publicity right
for example
when the new line of iphone was launched
okay they created
a hype about it that means there was an
excessive publicity about it wherever
you go wherever you you if you're
driving if you're riding no matter what
you're doing you would always find that
advertisement campaigns of course it was
also a
due to marketing blitz okay moving on to
cutting edge now cutting edge uh usually
is
um the word technology is added quite
often
um with the with the term cutting edge
cutting edge means uh advanced highly
advanced okay
now do you remember that time when you
used to use
a keypad
a phone with keys
and there was a day when
slowly
touch screen entered the market
what happened
it was cutting edge technology at that
point of time
you have your phones are now get
unlocked with face recognition what is
that that's cutting edge technology so
everything that gets one step or one
notch high up in technology becomes your
advanced technology and cutting edge
technology
hook
any now obviously the word hook itself
can tell you what it means
but it just means um a some something
um that can attract people to you
now for example when you go fishing you
put a warm a worm onto the hook
so that um it's like a bait and let the
fish they come and they eat and then you
catch that fish exactly that's what hook
is anything any part of your product
that can attract people it could be an
emotional attachment it could be
a cutting edge technology part of it but
it's nothing but
something that
tempts people
attracts people
and that's what
a hook is called something that any
particular um part that attracts others
to the product now skyrocket obviously i
think the word can tell what it is but i
will tell you
what it means in the marketing
terminology skyrocket
means something that grows rapidly like
boom something that uh really really
goes is appreciated really well is um
bought by so many people and the prices
um you know the set the sale is
skyrocket high which means there's a
rapid growth in the sale of the product
okay
rapid growth
the sale of iphone was
skyrocketing or it's um the
the car
okay the car sale is also skyrocket high
which means it's rapidly growing moving
on to spam all of us know what spam is
but
um whenever there is a marketing meeting
or
whenever people are discussing certain
products and how to
market them and create a hype about it
they usually talk about spamming people
which means sending a lot of irrelevant
mails to a lot of people so that if
nothing people get just a vision and out
of
thousands and lakhs of people
two to three percent of them might
actually choose to go on that but that's
what it means spamming means sending
irrelevant
males in this case okay
just giving you an example now to tie in
whenever whenever people speak about
tying in which means
tying in investors okay
that means the company is talking about
to talk to banks
who would tie up with you tie in with
you for mutual benefits okay
or mutual benefits so let us try to tie
in banks
so that
we can have we can start our marketing
blitz
this is a way to talk about it that
means you will try to um
take money from the banks where they
also benefit and you can start your
aggressive marketing campaign now the
last word
rebate
means
partial
refund
for example your strategy is that you
will market as many people marketed to
as many people as possible spam to as
many people as possible
and if at all they buy the product but
they find that the product is not worth
it you will give a rebate
to those who have bought it that means
partial refund okay now i think a lot of
uh airlines have this same mythology you
don't you do not get a complete refund
if you cancel the ticket right you get a
rebate which means partial refund
so guys these are your marketing slang
uh words and terms for the day
make sure that you make the most of them
use it wherever you can
that's all for the day i will be back
very soon with another interesting
lesson until then make sure you're
practicing make sure you're smiling
spread a lot of love guys this is me
meera signing off for the day bye