I have over 300 blog posts on my website and I would say that almost all of them have gathered
a decent amount of shares and comments. Some even are ranking on the first page of Google!
Content truly matters especially if you plan on sharing valuable information on your site
and growing it into a successful online business. But how do you write a blog post that converts?
What are the dos and donts? It's so easy for someone to give the advice
of "Just start writing" but honestly, there is so much more that you need to know about
writing a blog post if you want it to get the desired conversions like sales, email
and course sign-ups, and any other types of conversions on your site.
But don’t worry, in this video, I will give you a short but effective list of 10 steps
you need to take to write content for your site that converts.
Hi I am Anastasia and can find me at anastasiablogger.com. On this channel, I am sharing my tips about
building an online business, growing a blog and also my Pinterest marketing tips which
go live on Thursdays. If that’s what you’d like to learn about, Subscribe, hit the bell
button and you’ll get notified when my new videos are published.
What You Need To Know Before Writing A Blog Post
1. Know your niche You have to first identify what you will write
about. What is your niche? Are you a fashion blogger, a tech blogger, or a travel blogger?
This is important because you can’t just write about cars one day when you are a fashion
blogger—people might not find that car article credible. You should definitely write what
you have the most knowledge about within your niche. Trust me, your readers will know if
YOU KNOW what you are talking about or not. 2. Start writing
You now have an idea of what to write about, so you can start writing your content. It
is also important to know the kind of tone you plan to use. Do you plan to use a more
personal approach or a factual tone? Most bloggers actually use a more personal approach
and it seems like readers also prefer it that way! But it will also depend on the type of
content you are writing and of course, the niche you are in.
And if you can come up with 1500-2000 words for a blog post, then I highly suggest you
do it. The longer the blog post, the better. You will notice that some blog posts ranking
on the first page of Google are actually at 2000-words and longer!
3. Come up with a click-worthy title Here’s the thing: you have about 5 seconds
to capture the interest of your potential readers in Google search results. This is
why you should always come up with attention-grabbing, click-worthy titles. Titles are what they
see first when they search about a topic in the search engine, and that is why you should
gain their interest right off the bat or else they will move on to the next option. Some
formats for effective titles are: • “How to…”- did you notice that even
this video starts with a how to? This is a bullet-proof way to get users to click to
your article. Everyone wants a simple solution and a step by step how-to guide.
• “10 tips to…” • “Why you should..”
The main rule of a good blog post title is tease but don’t give them the full answer
right in the title.
For example, if you are writing a post in personal finance niche.
The Best Way of Saving Money by Cutting Non-Necessities From this title, you gave away the advice
your readers needed. They know what solution you are planning to offer. No need to click
and open your post anyway. One way to avoid this could be
The Best Way of Saving Money: $1,000 in 90 Days
In this case you are not only not giving away the solution you want to offer, but you are
also giving them a specific goal and a timeframe which is doubling the curiosity and maybe
tripling your click-through rates just because you have numbers in the title. Numbers work
like magic.
4. Make a Captivating Introduction
You simply can’t afford a boring introduction in your article. Your first paragraph or two
can make it or break it for the reader’s experience.
You have to make it captivating, emotional, and you need to show the readers you’ve
been in their shoes and you know what’s their pain or problem they are trying to solve.
Give your personal touch to everything you are writing about – that’s what users
are coming to blogs for, otherwise they would just open a Wikipedia article and read about
your topic there. But they want to know what YOU think about it, what’s YOUR take and
YOUR experience with this topic or idea. So give them YOU and show them how YOU are very
similar to them – and this way they will believe your solution will work for them too.
5. Do keyword research This is probably one of the most important
steps here: research. If you plan on ranking on Google search results, then you have to
search for the best keywords to use and then look at your competitors. Search what other
people are talking about and maybe even more importantly, what they are NOT talking about
regarding your topic. If you find a way to make your content stand out by offering a
different angle that your competitors always miss, don’t hesitate to do it—this makes
your blog post more unique and people will definitely prefer your site this way. There
are tons of keyword research tools you can check out to know if you would be ranking
for your keyword like: • Keyword Surfer – it’s a free Chrome
browser extention • Ubersuggest
• SEMrush and other tools Make sure you have your keywords within your
content as well as in your title! 6. Use subheadings
Users scan your content first by looking at the subheadings on the page. They have to!
Because there is way too much information we all process these days. And way too much
crap on the Internet to read it all. There is lack of time and lack of attention.
So having subheadings is a great way to help your readers identify your main points and
how parts of your content are interconnected. Using headings with the main keywords for
your post, can also help you rank it in Google search. So be sure to take advantage of that!
Before I move to the next step, I just wanted to do a side note here for those of you who
are just at the very beginning of this blogging journey. If you haven’t started your blog
yet and you think can take a lot of investment upfront, you are really wrong about it. You
can start a self-hosted blog for just $2.95/mo – if you want to take advantage of this
time-limited pricing that is available for my followers, check the link to the special
offer in the description below this video.
I also can help you in another way – I have a FREE online course that will walk you through
all the steps you need to take to build not just a blog but a profitable online business
from your blog, the course will take you just about a week but it can give you the right
foundations for the next few years of your journey. I’ll give you a link to my free
course in the top right corner and in the description below this video.
Going back to our steps, step #7 is 7. Don’t forget to link back
If you quoted or sourced a different article, don’t forget to include their link in your
post. This is just common courtesy and will actually help your post’s credibility especially
if you’ve linked back to an expert in that particular field. Do not also forget to link
back to your own posts if there is any relevant information you have added. This will help
you gain views and attention to your other blog posts as well!
8. Add images and/or videos Humans are visual creatures. Some readers
get bored or intimidated with content that is only full of texts. Entice them with beautiful
images that are related to your content. You can also add related videos. If you are good
at making infographics or charts, then do it! This will help your readers process information
faster. This is also the perfect time to make a pin image for your blog post!
9. Proofread and edit Now that you’re done with your content,
you definitely need to proofread it and edit any mistakes you can find. You don’t want
to publish a work that is full of mistakes, right? You also need to double-check for factual
errors. You don’t want to link back to an irrelevant page or give a link to a broken
page. By going through your writing, you might even find some areas where you can still add
more relevant information. As I said, the longer the content, the better!
10. Call to action This is another essential step if you want
to create content that converts. This is where you tell your readers what you want them to
do. You can tell them that if they liked your post, they can share it on their social media
accounts. You can also tell them to save your pin image to their Pinterest boards. And if
you want them to sign up for your mailing list, then this is the perfect time to do
so! Now, to follow my own advice - here is my
call to action for this video!
Ask me questions in the comments below the video! This way you help yourself because
you’ll get my personal feedback or answer for free!
And second – you also help others because as you know I invest a lot of time into creating
these videos on my channel, and I want them to help as many people as possible! When a
video gets a lot of likes and comments, it helps Youtube algorithm understand which content
is worth showing to more people!
If you want to see more of my tutorials, Subscribe and hit the bell button to get notifications
when my new videos go live!
Before you close the page, check out my other videos I hand-picked for you from my collections
that will help you grow your blog and make it profitable!
You can check these videos here and there. And I’ll see you in the next videos!