- All right, welcome to the channel, Max Tornow here,
today we're in beautiful nature of Finland here,
there's so many lakes here,
enjoying a little bit of quiet and solitude,
and in this video I wanna talk about
why I stopped reading books.
And if you're someone who like the idea
of becoming free, you know, maybe working online
and maybe you hate nine to five jobs
and therefore you're started reading books on, you know,
money making, on marketing, on online marketing,
maybe anything along those lines,
and I wanna direct this video to you
because I used to be just like you.
I used to devour tons of books on the topic
and then I stopped,
and I become successful.
Why is that?
That's exactly what we wanna talk about here
in this video, so let's get started.
Have you ever wondered whether there's more to life
than the boring dead-end nine to five job?
If you ever dreamed about breaking free, you know,
traveling the world, making big money
and just enjoying life, no more office dress code,
no morning commute, no boss, this channel is for you,
so here's to your freedom.
Now, here's what I used to do.
When I was in my early 20s,
I hated the idea of a nine to five job and I said,
this is not for me, I wanna get out of there, this sucks,
I wanna be my own boss, I wanna be free to travel.
Check out the little birds
here in the background, the ducks.
I wanted to do things just like that
so I started reading books,
I started reading how books on personal development,
I started reading books on money making, on becoming rich,
on online marketing, on social media marketing,
I started reading books about so many things,
and granted, these books are great,
and granted, these books are absolutely better than nothing,
we'll talk about this in a second,
but at the end of the day those books
will never bring you results, and I'm gonna tell you why.
Let me just jump off that little rock here.
So here's the reason why reading a book
when you want to actually really want to have results
is a bad idea and that is the following reason.
Number one, books are only a one-way learning street, okay?
Books teach you something, and that is it, okay,
you cannot communicate with a book,
you cannot ask questions, and most importantly,
the book can't give you feedback, okay.
If you compare this to a teacher, a mentor,
the teacher, mentor, teaches you something
along the way as well, but the other way
you can ask them questions back and you can say,
"Hey, how does this apply to my situation?", right?
On top of that, books cannot keep you accountable,
a book ain't gonna reach out to you and say,
"Hey, Johnny, how's it going with the implementation
"of what I've been writing about?", books don't give a damn,
all right, books are not human beings,
they can't communicate with you
so they can't keep you accountable,
that's a very, very bad thing.
How many times have you started a book,
haven't finished it though?
How many times have you started a book in one week
then did nothing for three weeks,
and then came back and forgot half of the things
that you've read in the first chapter,
and now you kinda pick it up and then
you're just piecing together little bit of information,
how many times have you done that?
I know what I've done this many, many, many, many,
many times, right.
On top of that, a book can't really ensure
that you're doing the right things,
it cannot tell you anything that you should adjust, right?
All a book can do is like tell you some information
and pray to the book god that you actually understand
this information, implement it properly.
How many times have you learned something,
maybe even from a teacher,
and implemented it and then the teacher had
to come back and adjust some things, like,
"Hey, did this a little wrong,
"hey, focus a little bit more on that",
a book can't do that.
That's a very, very bad thing in that
therefore a book ain't gonna make you a millionaire.
A book ain't gonna make you a millionaire,
nobody has said, I read this one book
and it told me the exact steps
that it takes me to get to a million dollars,
and then the book gave me adjustment and feedback,
and the book made me accountable,
it doesn't work like that, unfortunately,
I wish it would, it would be great,
but it doesn't work like that.
So, meaning, if you want real results,
actual tangible results, money in your pocket,
freedom in your life, happiness in your everyday,
then you have to get a mentor because
a mentor can do all the things that a book can't do,
and it can do all the things that a book can do.
It can give you all the information that you need,
just like a book, it can inspire you just like a book,
but it can also, he or she, right, the mentor,
can also give you feedback, can also keep you accountable,
can also adjust, you can report back to that mentor,
teacher, and the teacher will then say,
"This is good, this is not so good",
the book can't motivate you specifically to your situation,
all right, the mentor can.
The mentor can also apply certain things
and put them in your situation, into your situation,
'cause no matter how good the books is
and how niched down a book might be,
it's never gonna give you 100 out of 100,
just purely, personalized feedback,
a mentor can do that 'cause a mentor is a human being.
That's a good point what I'm trying to make here,
is if you wanna have results, go get a mentor,
ideally that's a mentor who is exactly where you wanna be,
right, a general mentor's not a bad idea,
if there's someone that is generally successful,
absolutely better than nothing,
but you should definitely have a mentor
that is exactly where you wanna be,
so that mentor can tell you, "Hey, I've been there,
"I've done that, I've had that mistake,
"I've made that mistake, I've experienced this failure,
"right, and this is how I got out,
"and thusly, I'm here where I am right now", right?
Now on top of that, let me talk about, like I said earlier,
are books better than nothing?
Absolutely, 100% better than nothing,
okay, I prefer you reading a book
and kinda titillating your mind a little bit
and maybe opening your eyes to the prospect
of you getting results, absolutely.
Do I prefer you doing that
over watching Netflix, absolutely.
Do I prefer you that over hanging out
with your broke friends doing nothing, absolutely.
Okay, I myself still read books,
but I don't read them to get results.
What I read in fact is books that entertain me,
books that inspire me such biographies, autobiographies,
books that describe the story of someone
who overcame a lot of hardship, right, adventure books,
"Into Thin Air" is a great book,
it's about one of the Everest expeditions,
highly recommend that.
Podcasts, same spiel, I love listening to podcasts,
I love listening to podcasts that titillate my brain,
that make me think, that maybe broaden my horizon, right,
podcasts of people or that includes people as a guest
that are where I want to be, right,
in certain aspects of life, absolutely.
And by the way, on a side note,
I highly recommend our podcasts, Nikita Gunkewitsch,
our sales and strategy coach and me,
we have this great podcast where we talk
a lot about the mindsets that it takes you
if you wanna become free, wanna become your own boss,
it's very entertaining we've heard too.
Do I prefer you doing that over doing nothing, absolutely,
put a link here to the podcasts,
we're gonna have the podcast appear, the podcast link here,
we'll link it down in the description as well,
highly recommend you.
But the problem is, when someone says,
"Oh, let me devour all the books,
"let me watch all the YouTube videos", like this one, right,
"Let me go to listen to all the podcasts",
and then they still don't get results
'cause they think like,
oh, maybe I gotta listen to more podcasts,
maybe I gotta read the 50th book on online marketing
so I understand it, you have no idea how many people,
literally, every single day, DM me on my Instagram,
saying, "Max, I've been reading on online marketing
"for five years, have you heard about this book?
"What do think about this guy?
"And I followed all the episodes of this podcast",
and I'm like, "Great, how much money are you making?",
and then they're like "Oh, I haven't gotten started yet."
It's busy work, and that is the big, big, big, big issue.
Watch yourself with your habits,
watch yourself with your thought patterns,
are you telling yourself, well I'm taking action
'cause I'm reading all the books,
well, I'm definitely doing online marketing
'cause I'm listening to all the God damn podcasts,
but are you actually making money?
Are you actually becoming more free?
Are you actually making money
or have you turned into a theory junkie
that has patted himself on the shoulder
for a theoretical busy work that they've been doing,
devouring all the concepts
without ever putting anything into action?
In fact, I'm gonna go even further and say,
most of our clients probably know less
than the average theory junkie
that has studied online marketing for five years,
but they God damn make more money than those people,
'cause at the end of the day this is not
about winning a debate with your online friends
on how much more you know about online marketing,
it's about making money so you can be free.
It's crazy how much ego often times people have
about their knowledge and about how much they've read,
oh my God.
I don't, who gives a damn about ego?
You patting yourself on the shoulder
for being a well-read person
ain't gonna put a meal on your table,
ain't gonna put a roof over your head,
ain't gonna pay for that beautiful vacation
with your beautiful partner,
ain't gonna do any of these.
I'd prefer, and that's what I'm always saying,
I prefer having a mentor who tells me what to do,
who's further ahead than me, right?
We're right now making multiple seven figures a year,
guess what, I have a mentor
making multiple eight figures a year,
'cause the eight figure a month mentor,
eight figure a year mentor definitely knows all the pitfalls
that it takes to get from seven figures a year
to eight figures a year, right?
I love that mentor because that mentor keeps me accountable,
that mentor adjusts anything that needs to be adjusted,
that mentor gives me real life feedback,
that mentor customizes the feedback to our very situation,
a book can't do that.
Do I still read books about people that have made it, right,
biographies, autobiographies?
Of course, but I don't do that to learn,
I do that to maybe feel inspired,
maybe to counter boredom on all the spare time
that I enjoy now with the online coaching business
that I've built.
Absolutely, but I don't see that a means to an end
to get me results, right.
"But Max, God damn, Warren Buffet,
"what about Warren Buffet, Max?
"He's reading, what does he read, like five hours a day",
yeah, guess fricking what?
Warren Buffet has a multiple gigantic companies
with thousands of employees, yeah,
do you have multiple thousands of companies
that have multiple thousands of employees?
Are you making a couple of million a day?
No, well then don't do what that guy does,
do you understand that?
Just because he reads books on his level
doesn't mean that you gotta read book
on your zero or one level.
Get to that point first, get a mentor and execute,
and that is why I've stopped reading books, okay.
It's very angry rant and you've heard me talk
about this before, and books are better than nothing,
I've made videos about this before, but ultimately,
if you want results, get a mentor, implement these things,
much easier, much faster, gets you way better results,
much more streamlined approach, all right?
So when you say, I understand that Max,
I do like the idea of getting results,
not just being a theory junkie,
not just having my ego involved,
but actually getting results so I can be free.
You can travel around, see the beautiful nature,
see the best most epic cities, go on nice vacations,
if you like these things then you can book
a free consulting call with us, that's a start, right?
Book a free consulting call, either with me directly,
or an expert from our team,
there's a link in the description below
or a link that appears somewhere here right now,
you click on that and you can book
a free consulting call with us,
it's entirely for free, all right?
On that consulting call we'll be looking at your situation,
we'll be looking at what your goals are
and we can help you get there, okay?
We can develop a step-by-step strategy,
directly with you on that phone call,
on how you can get started,
building your own freedom business online
as an online coach or as an online service provider.
If you already have some business experience it's great,
but it's not necessary, we can help you out from scratch,
we've done this hundreds of times with our clients.
On top of that, do you need to know what exactly it is
that you wanna be offering people?
No, I absolutely not, if know it already, that's great,
but we can figure it out together with you on the call,
we can analyze your strengths, we know the market,
we can tell you what exact model fits best, and yeah.
Do you need to be taking action?
Yeah, absolutely, this is not a magic pill, all right,
we're not gonna give you a bunch of theory,
we're gonna help you implement these things, right?
It's a free consulting call,
if you click link down in the description
it brings you to a page,
I want you to read what's on that page and at the bottom
of that page you can fill out the application
so you can book the exact date and time
where you want us to call you.
Now, more and more people are wanna jumping
on that opportunity because the channel is growing,
on top of that more and more people
are spending time at home now,
'cause they're at home all the time
and everybody wants to do things online,
that means if the link still works,
it means we still have a spot open for you
because we do have very limited spots.
So thank you very much for watching,
I appreciate you wanting to get results.
I'll talk to you very, very soon,
thank you and bye-bye.
- I just wanted to make a video saying
that I made my first close on FBM,
and you can laugh at me,
I closed a client for $1,500 U.S., super super hyped,
I'm so, so glad that I joined this program.