So, what are some of the internet marketing methods that you can employ outside of social
media.
Well generally, the traditional advertising model on the internet would be to purchase
advertising space on a popular website, okay?
So you have a website, there's a certain number of users of a given type or demographic that
you're looking to market to.
And you purchase physical space on that site.
Now, in some cases, you can have – you can purchase rotating ads or banners or things
like that.
Things that link back to sales opportunities or videos of inlays or things like that on
their website.
So there's sorts of website space that you can purchase.
Other methods would be a paper clip method which means when individuals click on your
advertisement on a given site or search engine, then your charge at that point, I mean that's
the method primarily that search engines like Bing, Yahoo and Google and even Facebook now
use, you can advertise in the sad margins of their websites or their search engine screens.
And when individuals click on that, you're charged a given amount based on whatever pricing
characteristics that they employ at that time.
So if you agree to pay a dollar every time someone clicks your ad there, you have some
level of priority as to where your add appears on their website.
And again, you only be charge if individuals click on it.
So, that's the paper click methods as opposed to purchasing physical space itself on the
website are simply paying for that to always be there.
Another method would be for you to create your own website.
And you – to employ methods to make that website more popular easier to find in search
engines.
So when somebody goes to Bing or Google or Yahoo, they simply type into the search box.
This, you know, whatever works that are relevant to your business, their search terms bring
up a list of results.
The more popular, your business is, the better optimize it is for search results, the more
likely it is to come higher in the search ranks.
Well, individuals are pretty disposed to look at the first view results and then research
again after that.
They don’t generally scroll down pretty frequently and they almost got the next page.
So, as I say, if you're not on the first page of the search results and the biggest one
is obviously Google way.
If you're not on the first page of Google and high up the results, then you're not likely
to be found by the customer.
So, the efforts that you can undertake to do that are incredible.
And then are your social media aspects that's basically using the social media aspects that's
basically using all of the social media platforms that Facebook, Twitter, LinkedIn and other
methods to create a word of mouth basically individual users of those social media channels
re-spread your message to their connections so you're creating exponential growth via
word of mouth through this channels so that you can reach a large number of people, okay?
Now, so let's talk for a second a second about ways to do that.
So, if you're going to build a website, you're going to want to optimized it search engine
results.
So there's all types of methods of laying out designing your website to get the right
word count in there to have new and updated changing materials.
And in and out bound links to websites basically other websites linked to your website because
it's a good source of information for whatever they're putting on their website and vise
versa.
So, if you were to link to the New York Times and they link back to you, all of sudden the
web crawlers that rank search engine priority in the search results, start to think that
you are a popular website that people should see because of your association with a very
popular website, the New York Times for example.
And that's how search engines generally see to return search results for individuals typing
words and the Google, Bing or Yahoo.
They're looking for keywords.
The word, number of times that word appears on the – on your website page and where
it appears.
Is it in the heading?
Is it in the body?
Are there pictures on the page that have similar titles to it that match these search terms.
And then the popularity of your website basically who's link to it and vise versa.
Who have you linked to most importantly however, how many people have linked to you.
So, lots of times, there are services out there that can help you get other websites
to linked to your material, okay?
And then on the paper click model, you simply have to evaluate the sites that are most likely
to attract the type of customer or the customer segments that you're looking to advertise
to and then you model an advertisement to appear for them and you'll have to engage
what you believe it's worth for those customers to see your brand and advertise in the frequency
with which they will click on it versus the frequency with which they'll buy.
So, you'd be able to make the determination of whether that's within the value or proposition
for your business to pay a given amount each time someone clicks on the ads and stuff.
So, those are the general new age methods through social media.
word and mouth, through paper click advertising, through purchasing website ads or bracing
the popularity of your website through search engine optimization.
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