In today's video, we're talking about all the strategies you need to generate leads.
But we're not just talking methods here. I want to show you a whole new
way of thinking about your service offering and a way to cycle leads all
the way through it. All the way from front end to high ticket, stay tuned.
First, I want to show you how to position your service offering to introduce mass audiences
to your content in a way that you can sell to them over and over again. Next, we're going to talk about
the four key methods for lead generation. Then I want to tell you a story about how I change the
positioning of one of my service offerings and gain an extra six figures in annual passive cash flow.
Let's first talk about how to strategically position your service offering in a way that
introduces mass audiences to you and what you do and in a way that you can sell to this audience
over and over again, it's called an infinite cash flow loop. Behind me, I've drawn out the
value ladder you may be familiar with this. But the infinite cash flow loop is a strategy of
ascending people through your value ladder in a way that they are constantly ascending up
and down the value ladder and able to pay you in a continuity because of the value that you provide.
What you're doing at every level of the value ladder and at every tier of your infinite
cash flow loop is you're providing offers and opportunities for them to ascend to newer levels
of your value ladder. So that you can then give them new proprietary mechanisms that are going to
help them in whatever it is that you have to offer. Whether you're helping them in their health, their
wealth, or relationships. Maybe at the bottom of your value ladder here you have something like a
low ticket offer. Maybe it's a challenge something where they spend 21 days with you. Now, at the end
of that 21 days you've offered them so much value. You've gotten them into these amazing habits,
whatever the skills are that you're teaching them. But you've also gotten them into the habit
of consuming your content. So much so, that when those 21 days are over they don't want to leave.
So, it's a great opportunity for you to send them into a webinar that can offer them the next step
of your value ladder. And whether or not, they're ready financially, emotionally, or at whatever
step they're at in their life or their business. They are able to then either ascend up or ascend
down to maybe a low ticket membership site or you can ascend them if they are available to to that
higher ticket offer. From there from that higher ticket offer you can give them the opportunity to
apply for maybe a higher ticket coaching program or a service and again, it's almost like a choose
your own adventure. If they say "yes" you bring them here. If they say "no" you can then bring
them back down in the value ladder. Now, I've kind of explained to you the first tier of the infinite
cash flow loop. But I'm actually going to give you the opportunity to show you the rest of it if you
stick around to the end of this video. But from seeing this, are you starting to get some ideas?
Like, how would that change your business to be able to earn an extra five, six, even seven figures,
of passive cash flow every month. Tell me in the comments below what that would look like for you.
Now, let me share with you my four key methods, my favorite strategies that I use to generate leads.
The first one is generating leads building my email list through something called lead magnets.
These are freebies, these are resources, these are something that's beneficial to them.
But I'm asking them to exchange their email address in return for that thing I'm giving them.
Maybe I'm giving them a PDF. Maybe I'm giving them an eBook, or a video series, or access to a webinar.
But to sign up for that thing for them to receive it they need to give me their email address.
Now, once I have their email address, I'm going to continue to nurture that relationship. Once
they're on my email list, I can nurture that relationship by sending them what we call a
soap opera sequence or an indoctrination sequence. It's this series of emails where we're giving them
this cliffhanger content where hopefully they're on the edge of their seat can't wait to hear more,
and then at the end of that sequence, we offer them a call to action. Maybe to attend a webinar
or get on a call with us or something where we can ascend them into our value ladder or our infinite
cash flow loop. Now, here's a bonus pro tip for you. When someone signs up for your lead magnet.
Don't just, "Hey, thanks for your email", and ghost them. Of course, like I mentioned you're going to
send them that email nurturing sequence. But the other thing that you can do is on that
thank you page right when they've signed up for that whatever that resources that you're giving them.
Provide them more value. Maybe you invite them to your Facebook group you say, "Hey, I have
this other free thing for you, this other resource in the file section of my Facebook group. Here's
a link to join us and you can go get the link there." That way, you're growing your email list
and your Facebook group where you can continue to nurture them on both platforms. Maybe on the thank
you page instead you invite them to a webinar where they can get more training from you or
you invite them to a free strategy session. That way, they can get on a call with you.
You might be able to help them break through any obstacles they're facing in their business and show them
an opportunity to purchase something else in your value ladder that can help them get to
that solution faster. The second key method that I've already mentioned is email nurturing. But I
got to emphasize this more. Your email list is where your warmest audience may be. Your email
list is where you know that you'll be able to reach your audience. Even if you have followers
on your Facebook or Pinterest or Instagram the algorithms can get in the way. That just because
you post something doesn't mean that everyone is going to see it. But when you send an email we know
that it's going to land in their inbox. Now, there's also some things we need to consider like what is
your subject line and what are the things in your email that are actually going to encourage them
to open the email and click through the email and there's also things like whitelisting your email.
Making sure that doesn't show up in spam. But the key to this is knowing that when you
have that email list, you have a more direct way of contacting them and that you own that list.
The third key method that I mentioned was social media and your Facebook groups. When you have a
Facebook group that you've grown this is like your little incubator where you can continue to
nurture them, you can provide value, you can send them to your lead magnets or to your other offers,
and to continue to cultivate that community. When you build a Facebook group that's a place for you
to be able to have the closest relationships with them and on a platform where a lot of people are living on.
How many people are on Facebook in the grocery store, checking at the last thing they do
before bed, or even while on the bus. This is an opportunity to meet them where they're at and
be able to generate those leads even further. And then lastly, my favorite is by creating a front-end
offer that I like to call either a workshop or a challenge. I mentioned this, that this is the first
tier of the infinite cash loop where you give them this challenge. Where maybe they spend 21 days with you.
They learn these habits, they get into these new skill sets, they also get into the habit
of consuming your content. And what that does, is it builds the community positions you as
the leader and makes it so much easier for them to ascend to the next level of your value ladder.
Because you've over-delivered giving them so much value in such a short amount of time.
Having this offer in our business is what allowed us to earn an extra six figures of passive cash
flow in only a year. Before we were relying on just selling a high ticket offer which is great, high
ticket is great it's a big influx of cash flow. But it can be inconsistent because it's high ticket.
Your audience isn't always going to be ready to just jump into paying you a high amount of money
even if you're providing a lot of value and able to show that the results are worth it.
They just might not be there in their life or in their business. What this does, by creating
low ticket and an ascension model your infinite cash flow loop is it offers value at every step.
So that your audience can ascend it pre-qualifies them, it almost gives them these prerequisites
to be able to achieve before they're able to afford or be ready for the top tier of your
value ladder. Now that you know how to generate leads you are well on your way to exploding your
monthly revenue using an infinite cash flow loop. I mentioned at the beginning of this video that I
was going to give you my entire system for how you can implement this in your business. If you click
the link below, I have created the entire next step of your sequence it's called the infinite
cash flow blueprint. Go ahead, click link below, I'll give you access to that today for free.