- It's just so cool seeing people be themselves and being celebrated.
- We need to love one another.
And if we can do that, that will make the biggest difference.
♪ (industrial intro) ♪
- Oh, I've seen this! - Oh, I've seen this before!
This is really sweet! - (gasps) I love this video!
Oh my god. - Oh, skeletons. Huh.
- Okay. Whoa. - I haven't seen this before.
- I love how their heads make a heart. So cute.
Who would've thought? - I always thought that
that was a really cool concept of just having skeletons together
and people are like, "What is this?"
♪ (soft piano music) ♪
- I'm so confused. (gasps) Are they gonna just pop--
Ohhh.
- Oh my. How fascinating!
- That's really cool. - ♪ ...can change ♪
- Is this a "try not to cry"? Gosh dang it!
- "Love has no gender." No, it doesn't. It really doesn't.
(chuckles) - Ah, cute! They're dancing.
Love that. - I like the concept behind this.
- God, I love this. - ♪ My love, my love, my love ♪
- Interracial couple. We love that.
- They like each other? - Wow.
- ♪ Keeps me warm ♪ - Oh, wow.
- This is crazy how we have to just teach people this.
- (chuckles) - She's so cute!
- "Love has no disability." - This is so cute. I love this!
- ♪ Even if I try ♪ - Awww.
- ♪ Even if I wanted to ♪ - Aww, this is so cute.
- I love that they don't just do romantic relationships.
They talk about familial relationships, friendships.
- ♪ She keeps me warm ♪
- (chuckles) "Love has no religion."
- No matter the color,
our bones are the same. - (man) We are neighbors
and best friends. - (woman) We all have
different religions, but we have universal love as well.
- (child giggling) I love my sister.
- Awww! - (man) Our family is no less
than any other family. - Wow. "Love has no labels."
Wow. I'm impressed. - I have the same bones as you.
It doesn't matter your color. It doesn't matter your lifestyle
or your religion. - It was...
touching that you can love whoever you wanna love.
- There's just something so personal about it, you know?
Gosh, dude. - (Cena) Patriotism.
- I've seen this guy before. - John Cena!
- (Cena) It inspires passion debate, and it's worn like a badge of honor
and with good reason: love. For a word designed to unite,
it can also be pretty divisive. - Look at all those American flags.
- (Cena) Close your eyes for a second. I wanna try something.
- Am I supposed to close my eyes? - Okay.
- (Cena) Picture the average US citizen.
Think about it. How old are they?
What's their hair like? - He's really making me think.
- (Cena) How much can they bench? - Ooh, ooh. I don't know that one.
- (Cena) You got one? - A Latina woman that's, like, 32.
- He's asking me all these questions and I'm projecting him in my mind.
- I just imagine your white, like, middle-aged man.
- I was just picturing me and my friends.
- The average American can look like anything.
They can be any race, any color, any size.
- (Cena) So, chances are the person you're picturing right now
looks a little different from the real average American.
There are 319 million US citizens. - He's really teaching me something.
So weird. - (Cena) 51% are female.
So, first off, the average American is a woman.
Cool, huh? Is that what you pictured? - No, I didn't picture that!
- (Cena) Is that what you pictured? - (chuckles) It is!
- (Cena) 54 million are Latino. 40 million senior citizens.
- Talk about diversity. This is great.
- (Cena) 18 million are Asian. That's more people in the US
than play football and baseball combined.
- Whoa! - (Cena) Nine million are lesbian,
gay, bi, transgender, more than the entire amount
of people that live in the state of Virginia.
Around 10 million h redheads. - I like how they have the people
in the background. - They have everybody in this video.
- (Cena) Almost half the country belongs to minority groups,
people who are lesbian, African American, and bi,
and transgender... - I feel like a lot of people
don't know this. - (Cena) We know that labels
don't devalue us. They help define us.
- Preach! - (Cena) Keeping us dialed
into our cultures and our beliefs and who we are as Americans.
- (claps) Preach! Yes! - (Cena) ...freedom to celebrate
the things that make us us. - Wow.
- (Cena) To love America is to love all Americans.
- Tell 'em, John Cena! - (Cena) 'Cause love has no labels.
- Aww, I see the Pride flag in the background.
- Good message. - It's okay to disagree
and have different viewpoints. We don't all have to be
on that same page as long as we respect and love one another.
- I think I'm gonna cry. This is not a perfect country,
but it is the best country...
in the world. It really is.
- Diversity, more than anything is powerful. It's not supposed
to divide us, but bring us together no matter what our background is,
who we are. It's John Cena telling this.
It doesn't get more powerful. - He really changed my point
of view on that, because for me,
I was always like, "I'm not patriotic.
I feel like our country doesn't represent everyone,"
so I'm like, "I'm not gonna support that."
But he kind of redefined it for me. - There is no one set person.
It's so diverse, and that's what makes the country so great.
That's why when I joined the army, I joined to protect everyone
that lives here.
- "Kiss cams have been a part of sports culture for years."
Yeah. They can be really awkward too. - "The 2017 NFL Pro Bowl in Orlando,
they became a part of something bigger."
- ♪ And don't let me show... ♪ - I like the music.
- Kiss cam! - ♪ I got a crick in my... ♪
- Ohhhh! Ahh! (laughs) I didn't see that coming!
- Ayy! (claps) I love that. Hell yeah.
- ♪ It's very sad, no more love ♪ - (chuckles)
- ♪ All that I could do ♪ ♪ Was remember you ♪
- Oh, this is great. - I mean, it's just-- aww.
Dude, you're always gonna get me with the-- oh my gosh.
Those kids. They're so loving.
- It's really sweet to include platonic relationships
or familial relationships, because families don't always
look the same, or you wouldn't expect certain people to be friends,
so to include everyone is just nice. - Awww.
- Seniors. Yeah! - Everyone is so frickin' cute!
My hearts want to explode.
- ♪ I see... ♪ - Wow. "Orlando survivor."
- (crying and laughing)
- God, this is so sweet. - If kiss cams were like this,
I'd like it a lot more. - It's just so cool
seeing people be themselves and being celebrated.
- ♪ Show me love ♪ ♪ Show me love ♪
- (sniffs) My brain moves too fast, 'cause now I started thinking
of all the hardships that those people have
probably gone through to get to that place.
- I love this campaign. I really do.
- I love seeing people be so proud of themselves
and being so brave and courageous. It's so cool.
Seeing this just makes me wanna show more love
for others, for the world. It makes me even think about--
reflect and think about times where I didn't show love.
- Every single crowd was supportive. Our world is getting better
as time goes on. You can live your life
however you wanna live your life and love yourself however
you wanna love yourself. - Seeing these kind of reminds me
the importance of spreading this message just across the country
but then also globally of reminding people
who maybe aren't as exposed as I am, "Hey, people come from
all kinds of different relationships and backgrounds, and we're all human,
and we should just love each other." - (FBE) So, all the videos
you saw today are from the Ad Council's campaign
called "Love Has No Labels." What does the term
"Love has no labels" mean to you? - You can love whoever you wanna love.
- You don't look at the person's, like, gender or who they are,
their background. I look at two spirits.
That's it. - Love is beyond what a person is.
It's just what you have in you heart and what you have to offer to people.
- We're all human. We're all on this world
for no set amount of time. So, why spend all of your time
hating or being negative when you can just empower each other to grow.
- Another person cannot define what love is to another person.
We all should, you know, love and respect and honor
everyone's decision to how they choose to love.
- I could feel it throughout each of the videos.
And it just got to me. Love!
- (FBE) So, this campaign is all about celebrating all types of people
despite what may be different about us.
So, we're curious to know, how do you think people label you?
- Well, sometimes I might look silly, weird.
The inside of me is just a kind person
who likes to be silly. - They see a young Asian female.
I see myself as a person. I don't see myself as
just strictly a female or just strictly, like,
oh, my ethnicity. - Maybe they see me as gay,
which I am. Older, as someone older.
- I kind of just assume people think that I'm a straight, white woman,
when in reality, when it comes to my own sexuality,
I'm really open and don't care, and I'm a Latina woman.
- Intimidating, probably because of the tattoos or the eyebrow goes up.
People are shocked to find that I have a heart and I cry
and I do have emotions. - They see an elderly senior,
attractive, overweight. People who might have some issues
with an African American woman, they probably think I'm uneducated.
And then when I open my mouth, their perception of me changes.
- I am non-binary, trans. And so, I know I have a high voice
and I have a very feminine face,
but I present very masculinely normally.
So, I think it confuses people. Labels don't degrade you.
They do define you. But also, labels are just there
as I'm sort of like this, but I'm more than just that.
I am this whole person. I'm this personality.
I am so much more than what someone may label me as.
- (FBE) Do you think people make assumptions about you?
Does that bother you?
- (choked up) I don't know why I'm emotional.
Just a lot of emotions inside that I don't ever talk about.
- (FBE) It's okay. We can-- you wanna just move on to the next--
- Yeah. No, I mean, I'll chill. I wanna answer the question,
'cause I've always been real on this channel.
A couple of days ago, I was thinking about
how desensitized we are now, like people getting killed
and everything. And then, two shootings happened
and I was like, "Whatever. It's just a normal day."
And I didn't even kind of assess
how [bleep] up we are in the head now.
So, it just all came out right now.
While I want someone to see me, I don't want them to see a Muslim
or a Pakistani or whatever. I want them to see that I'm
a compassionate human being. That's it.
Humans first over everything. That's all I have to--
if I have to say anything for this episode, that's it.
- (FBE) Why do you think that this campaign
has resonated so well with so many different people
across the world? - Because it targets everyone.
Like, you know what I-- it's saying that everyone has love.
- It's just the truth.
The truth resonates and it stands over time.
- Because it's right and it makes everybody's heart warm.
It's so nice to see that. That made my day.
- It's a positive message. There's so much negativity
in social media, in the news.
It rings true for a lot of people, where they're like, "Yeah,
my label doesn't define me." - There's so much darkness.
There's so much hate. - There's so...
the visceral communication that's going on now.
So, people are looking for something to heal.
They're looking for hope. - (FBE) So finally,
to end this episode, if you could add your own thoughts
to what love means and how it has no labels,
what would you wanna say?
- I think love has no boundaries. Love is unconditional.
- People should have the freedom and ability to love whoever they want.
- Love is magical, the only magical thing.
It makes people unite. - Love is just embracing
somebody's struggle and walking that out with them.
Love is just making sure that everybody around you
is taken care of including yourself.
- You don't have to like every individual,
but you should not discriminate against people 'cause of who they are,
what the color of their skin is, what they look like,
where they're from, what their religion is.
- Love really does mean treating people the way you wanna be treated,
like the golden rule. We need to love one another.
And if we can do that, that will make the biggest difference.
- Hey, everyone. It's Sierra, producer here at FBE.
Huge thanks to the Ad Council and "Love Has No Labels"
for partnering up with us on this special episode of React.
To see more from them, check out their YouTube channel
right over there. Bye, everyone.