what's going on guys john santos and on this channel we bring clarity to business and help
entrepreneurs build brands that impact the world from the ground up in a previous video
we did on this channel we showed you guys how to do a 3D effect as well as a floating effect
on products such as face mask and we touched on a hat tutorial but i realized that a lot of you guys
were wondering john where's the full tutorial so today guess who we got in the studio the man mike
he's going to be going into the details about how to create a floating object mike tell them what
we're going to be learning today okay so we went over some of it in the other video which have seen
it great if not it'll be linked essentially what we're doing is two things you need to figure out
how you're gonna float it in camera and then what we're looking for is to create the shadow right
and so that it looks like it's floating and you can do that in post or in camera we want to do it
in camera to make it easy as possible and then the last step is to photoshop out whatever method you
were using and we're always going to look for the easiest way to do it so now jump into a tutorial
yeah let's do it so before you get started you're going to need a few things all of which you can
find linked right in the video description below you will need a backdrop preferably white or if
you're going for a different look you can go with the gray or any other color you prefer
now if you're going for the natural shadow like we were you're going to need a strong light we
used the aperture 120d mark ii with the included reflector this allowed us to cast a strong shadow
around the product you will also need some kind of string or in our case we use some of my wife's
yarn that she uses for crochet and you're going to need a stand to be able to hang your product
this is a hat we're going to use is doheny boyz shout outs to them for reaching out sending some
care packages and so what are we going to do with this with this setup so yeah we have some of the
yarn here and i was trying to figure out a good way to suspend this and initially we were looking
at these holes but i think they're too small so unless we had some thread and a needle we
could maybe make it through there but as a quick solution here we're just going to get it around
this button at the top uh we just got to make sure that the string doesn't end up showing too much
but it looks pretty decent so far so we're going to go ahead and test that out
so we need to stuff the inside of this hat to reduce the amount of photoshop work in post
you can use some basic trash bags we got some packaging material here which will then hopefully
successfully attach to the bottom gap tape always helps so i just put some tape on the
inside to hold this from falling out we wanted to make sure we didn't put it on the outside in
case we wanted to grab a shot this could easily be photoshopped out so looks pretty good now
what you're going to want to do is find the best location to place the string to hang your product
we're using like a sound mic boom pole another option if you don't have this is to just stick
it to the wall have the string coming down but we had this laying around so boom one of the
things uh as you start to shoot is just getting it to stay still uh if you wanted to you could
always throw like a second string onto it to help stabilize it uh but today we're just gonna go
we're gonna spray and pray spray and pray yep okay spray it you pray it
um all right now we're going to move into some lighting just to make it look nice so i want to
get a dramatic look from this and i really want to see if i can get the shadow to make
uh to fall on the hat and then leave an actual shadow here so i don't have to photoshop it later
dramatic effects will need a little bit of lighting to work with uh he wants the
shadows right underneath the hat which is pretty interesting i'm actually really interested to see
how this comes out yeah i think i'm gonna have to actually get it lower now so lower this thing huh
yeah important tip here guys is to make sure you take your time and get the best picture that you
can in the camera this will reduce the amount of time you need to spend in photoshop so you have
to be mindful of any debris on your surface or things that may get in the way like in our case
the stand was on the table we had to reposition it a few times to get it just right now this tip here
is crucial if you're going to be taking multiple product photos in a day this will save you so much
more time if you get it just right the first time so we've gotten all the shots that we needed now
next we're just going to put it onto the computer and we're going to photoshop these together
we are using the adobe creative cloud which you can find linked down below for your subscription
we start by inputting our images and do some editing in lightroom and then move them into
photoshop so the first thing we're going to do is go ahead and duplicate the layers so we can
work off the top one here i'm going to switch to the clone stamp and my idea is that we're going to
get rid of this bottom section of it so that i can patch tool the rest of it out without causing any
kind of weird artifacts so you switch the patch tool you can actually get rid of it in one swoop
and then i'm looking at the shadow here and we're gonna do the same technique we're just gonna get
rid of that one section it's gonna make it easier to patch tool it whoop gone get rid of that little
shadow i don't need that these little marks oops okay there we go and then we're going to go back
to the stamp tool and we're just going to fix up this just get that and i'm basically just
trying to make it look as natural as possible and then we're going to look for any small
little lint uh we're going to fix that up so the shadow looks nice okay and then let's get rid of
this little area here clean it up any kind of imperfections i see on the paper okay then i
look for the same thing on the hat anything that i think that's going to be distracting just little
tiny lint pieces and we're using the healing brush here all right next we're going to go into
the liquify tool and you can do that by hitting command shift x control shift x if you're on pc
and then what i do is i'm basically going around to all the edges and i'm just reshaping the hat
and a lot of times you don't need to do this but i just really love to get these details really
dialed in and shape everything to look the way i want it to look so it's just cleaning up the
edges and then overall shape we don't want to do anything too crazy we want it to look as real as
possible so you're going to follow the lines and kind of follow the actual garment itself
and not do anything outrageous and yeah you can kind of see the difference there and it's crazy
because you look at those tiny little movements but it actually makes a huge difference and then
we're just going to patch tool out that section there because it's kind of distracting to me
and then we'll go back in and using the same liquify command shift x we can fix the shadow that
we were working on earlier just to round it out make it look a little more natural then going to
the clone stamp tool i want to fix out this little area it's not that big of a deal but depending on
where you're viewing this or where you're going to use it i personally like to just get rid of
these little imperfections i want people to see the product how i see it and i just want it to
look picture perfect next part we're getting to is we're just going to crop and you can hit c and
i'm propping into a 4 5 aspect ratio here and then i want to put it right in the center now this is
something i like to do because in instagram if i'm cropping a 4 5 it actually shows more on the feed
and takes up more space and then next what we're going to do is use this tool to create a circle
uh and you'll see why in just a second here so we'll drop that circle in i'm gonna put the fill
to transparent and then we're going to center it all up and make sure it's right in the middle
then we switch to this type on path tool and then we just type out doheny boyz cap and then we'll
just paste that all the way around after we've typed on the path and switching back to this
move tool actually if you hit a it takes you to the other tool which allows me to actually shift
where this text is going i think that's a good spot there so i'll just drop that and then we can
actually hide or delete that ellipse tool which there you go we don't want to be destructive in
case we need to use it later and then yeah we're just going to size this down a little bit because
i want to tuck some of the stuff behind the hat and so if you want to tuck this stuff we can
delete it but masking is going to be the better route here so you should put that mask on and
black is going to make it disappear and white is going to bring it back so i'm just using the brush
on the mask and we're getting rid of all these little sections here i want to be very careful
as we go along the edges and then we're going to come back and get rid of these other parts
that we don't need and let's take a look at it from the top here cool before and after
and that's kind of how you make something float and add a little element to it that makes it look
more interesting bro that was fire man yeah man it's a lot of fun i'm telling you guys in the
last video we had a lot of comments of people like yo you didn't show the entire hat tutorial
and we didn't do that because it would have been a 30 minute video but even mike was like
yo you guys are going to show the entire hat tutorial so i felt like we had to bring you
back and then that way we can finalize this and help creators and entrepreneurs that are watching
this type of content have another tool in their toolbox like you say right in order to pull out
and create some really cool marketing materials so if you guys haven't seen the last video the last
video we showed you guys how to do a 3d floating effect which worked really well for mass as well
as any product that has two dimensional that you want to show like a 3d effect so we had people in
the comments saying i'm using this for my journals i'm using this for all other types of products so
make sure you guys check out that video and more importantly make sure you guys check out
proper worldwide and mike's channels where they continue to help you guys elevate your branding
and marketing game mike is there any other place that they could find you or any other place that
you want to point them to for resource wise uh definitely our instagram uh at proper worldwide
where we just share a lot of inspirational designs and carousels from other people who
help you design better uh better color theory and all of that and i think it's just a great
place for us to have conversation and uh join each other's networks most definitely guys so if you're
a new visitor to this channel make sure you hit the subscribe button and turn on post notification
bells we continue to provide this type of content in addition to other marketing tips branding
uh e-commerce and much more to help you develop yourself on your journey and uh make sure you
check out all of the links in the description where we're gonna link his channels as well as
our instagrams his instagram his website so that way you guys can be accustomed to our community
and start networking with one another more importantly we'll see you guys on the next video
you