hi everybody welcome back to my channel
I'm joy and this week we are talking
about raising your prices now I think
going full-time in photography and
raising your prices really go hand in
hand because when you get down to it you
need the client and you need them to be
paying the right prices now that's
really easier said than done right
how do you actually do it well I think
there are five things everyone needs to
do and evaluate before you raise your
prices so if you want to raise your
prices you'd like to make more money
from your photography these things are
for you number one pulling your craft
ultimately what it comes down to it this
is about photography this is about your
work so educating yourself take courses
maybe go to a workshop and constantly be
trying to improve your work you need to
ask yourself how is my portfolio
how's my opposing am i able to produce
consistent work regardless of how much
time given and the lighting
circumstances letter then this is the
time that you have to be brutally honest
with yourself and it helps if you can
get a mentor or an outside perspective
and know your mom's not child she's not
going to be brutally honest with you
because you love you to watch you need
to find somebody who's further along the
industry and was really where you want
to be to give you feedback and really
help shape your work now I really think
educating yourself is never a
one-and-done process i'm constantly
reading books watching youtube videos
listening to podcast and trying to take
my work to the next level but before you
can think about raising your prices
you need to be sure that you're working
on a professional level
the second thing you need to think about
is your branding evaluate your overall
branding now your brand is not your logo
or just one piece like a headshot your
branded the overall experience that your
client gets from working with you it is
everything from your response times your
email once your about me page says where
they can find you if their consistency
across all platform now it really helps
if you can get a professional and I know
that hiring a professional
no for your brand truck me is very
expensive so i have actually another
option for you guys going to throw it in
the information section have a discount
code from the person who actually
branded my business and they are pre-made
collection so it's not custom branding
is far more affordable such as another
option that you guys have for taking
your brand of the next level
now you need to evaluate your digital
brand and what presents you're giving
off online as well as your physical
brand so your business cards your
brochure the things that you bring to
client meeting your sample album all of
these things need to reflect your best
work and beyond that level of your new
pricing the third step you need to take
is to add multiple dimensions of value
now what I mean by this is when somebody
is hiring you
they need to be hiring you for more than
just your work now it's awesome that
your work is great and is consistent and
maybe you can check that box off for
number one before they getting and do
they see that in your branding and they
see that in the overall experience your
story and your unique gifts are what is
going to draw your clients to you
so ask yourself what are your unique
offering what are some things that you
provide that are special and above
taking a beautiful photographs so I know
personally I am all about their lives so
canvases albums print boxes and fine art
products that are going to be passed
down for generations so I design album i
do all that custom work myself and
because of my designs background that's
something i can really capitalize on i
can tell my driving growth
hey actually have a graphic design
background I don't outsource any of this
i do it myself and it adds a layer of
value they know that not only are they
going to get beautiful photograph i'm
going to package them and deliver them
in such a way that they can see them and
give them to their future children and
that's really cool
that's just my unique offering you need
to find yours is why leaving your
personality and who you are into your
brand and sharing little bits and pieces
of who you are is really going to
ultimately attract more of your plan
to do that also resonate with those
things so be sure that you're not only
putting out work because ultimately
especially for wedding when someone hire
you they are getting an entire
experience a unique experience of
working with you versus someone else and
it's not just about your work number
four is keep current on social media so
odds are before your client has even
reached out to you
they've already looked you up and kind
of stock to online they're looking at
your facebook maybe the facebook led
them to your website they read your
about page then click over to Instagram
now if at any point during this process
they kind of reached a dead end where
you didn't post for a long time for your
blog kind of dead or the Instagram feed
doesn't really match up with your
website
these are areas where you couldn't move
your client they could chop off and
you're just confusing that ultimately
actor who you are and what you offer so
be sure to stay current on all social
media platforms it doesn't look like you
just completely ghosted now I seen
photographers were super successful and
really busy not blog and not post for a
long time and if you Soph the complete
opposite impression it kind of looks
like you have no work you're not doing
anything and if you don't look busy
it's going to make the potential buyer
questions why why aren't you busy while
be posted in six months and that kind of
thing to try to stay current a quick tip
is if you can't stay current on a
platform such as Twitter or Instagram or
anything like that
be sure to grab the handle of your
business and be sure that the last post
is going to direct them somewhere that
you are current so on twitter you can
pin opposed to the top even facebook you
can pin opposed to the top so you're not
going to be current you should leave
something and say hey this is where you
can find me every day I'm going to be
overrun you going to be around periscope
in his periscope even number five is
check your booking calendar are you
seventy percent book or more or are you
able to not have someone booked for a
little while as you adjust to do prices
it's completely normal that when you up
your price
depending on how much you increase them
by that you will experience the lowlands
booking you need to be sure that you can
survive that dry spell in between while
you're looking away ramen is to increase
your prices very slowly and
incrementally as your booking your
client even so you're going to have find
that comes from years ago who will see a
significant increase there's really no
way around
you can't trick your clients into the
ease didn't increase your prices so i
hope this list helps you guys to know
what you should be doing before you
raise your prices or if you're even
ready now if you are also looking for
high five clients I got you covered i
have a free die for you it's going to be
in the information section throw your
email address in there and i will send
it to you it is six ways to find wedding
photography clients in your first year
even if you're not your first year
business if you are looking for how to
find more clients
this is the super useful guide for more
education you can find me on my website
shown myself photography.com /a
education and I'll see that next week
bye guys