Almost everyone I know that's dated people in the past before has at some point had a
partner - boyfriend, girlfriend, that either cheated on them, lied to them, and it hurt
them. And the reason why that typically happens is because when we first start dating, we're
newer, we're excited, we're naive, that's when we get cheated on. That's when. Now this
doesn't mean people never are going to lie to us again, but we create this mechanism
to create filters.
If there's a video that I want you to watch more than once, this is the video. Let me
tell you why. In the world of business, if you are not careful, and you go into this
thing thinking it's going to be all beautiful and exciting, someone's going to cheat on
you, lie to you, take advantage of you, put you out of business, take your money, do all
that stuff. Because there's a famous line, and quote, I want you to think about this
here. When a man with money meets a man with experience, the man with the experience leaves
with the money. The man with the money, leaves with the experience. You do not want to be
the man with the money that leaves with the experience because you lost all the money.
You want the experience and the money, so no one can take advantage of you.
And today I'm going to cover with you a couple of different things. One, I'm going to cover
with you four levels of trust, and two, I'm going to cover with you seven different lies
that people tell and by the way, we all tell some sort of lies, but what type of lies it
is. We'll break it down so when you go into business, you'll be able to say, oh my gosh,
I know exactly what's going on here.
And you'll be able to categorize people right now in your business life in different levels.
So let me start on this side here first. So trust, who do you trust in business? Who should
you trust in business? Should you trust everybody? There's four levels of trust.
#1: From the lowest level, to the highest level, what is the lowest level? You've never
done business with this person. They don't have a track record. You don't know them.
They're a stranger. It's an absolute zero trust.
#2, it's a person that comes with a resume. Maybe they've done well in the past before.
Maybe somebody recommended them to you, and they've got a nice resume. Track record. So
your trust level for performance goes a little bit higher because they've got a track record.
#3, you trust this person. Now you don't trust them at the highest level, but you trust this
person because you've done some business with them in the past before and you know their
level of performance. So maybe they're not somebody that you trust with everything, but
you know they're going to go out there and they're going to perform. Right? It could
be a teammate that you know I can count on this guy to come and train and they're going
to perform. I don't know for how long, but I do know they're going to perform at this
level.
Then there's the highest level. This I call a running mate. A running mate. Mate. A running
mate. Generally here, it's only one person. Let me tell you who this one person is. It's
a person who calls and says, "Hey Pat, we got an opportunity here. I need you to wire
$300,000, we're going to put into this company." No problem. [Snap] Okay, call the banker.
. . $300,000 in this account. Done deal. Nothing. But there's only one person like this. Not
15 different people like this. So if you got a list of seven people here, that's too many.
Very small. Maybe two, three. Generally it's one. Possibly three. The longer you're around,
you've got a solid lawyer, where everybody's involved and it's like a limited partnership,
possibly, yes. But generally, there's one person that calls and they say, no problem.
By the way, if you're thinking right now, you're watching this video saying, "I don't
have somebody at that level right now." That's totally okay. it took me a long time to find
somebody at that level. You aren't going to find somebody here overnight. It's like somebody
who forces to find a wife and they get a divorce. It's like somebody who forces to find a husband
and they get a divorce. You can't force this [running mate]. This kind of needs to happen,
because you need to get some people that hurt you a little bit. You need to go through some
black eyes. You need to get some brawls and people with experience. That needs to happen
to you, because that's the only way your skin's going to really get thicker. And by the way,
the more successful people you meet, the higher the success they reach, they trust less. They
don't trust more. Just so you know that. This whole books you read, you know, motivation,
oh my gosh, trust is what it's all about. Great. This is here [lower level] authors
writing that stuff, who haven't ran businesses and they're consultants. I'm talking people
who run businesses who are actually in the game that are getting killed, hammered, fights,
brawls, behind closed doors. All of this stuff that happens. Their trust goes here [down].
It's fewer people they trust. You need to get there are one point as well. So these
are the four levels.
So start exercising. When you watch this video, you're going to watch it again. Put people
in these different categories. Matter of fact, Mario, why don't we make a PDF on this so
people can go download it. I just thought of it right now. We're going to make a PDF
and you're going to be able to put people in these different categories. You'll download
it. I'll give it to you at the end. Remind me to say about the PDF at the end.
So that's the trust part here. Okay?
Now let me give you this other part here that we got, okay? This other part. Seven types
of lies. We all tell lies. Including you. Including me. We all tell lies. But what type
of lies do we tell? Seven types of lies.
#1: White lies. What's a white lie? Babe, how do I look tonight? She looks like she's
gained 20 pounds. "Babe, you look amazing." You're lying. You're lying. That's a white
lie. Hey Dad, how was my baseball swing? Buddy, you're going to be the next big major league
baseball player! And that swing, was like this. That ain't a major league baseball - you're
a liar. I'm a liar. It's a white lie. We say that at times to make the other people that
we care about feel good about themselves.
#2 Plagiarism. Plagiarism, I've worked with people who never ever ever ever wanted to
give credit for ideas. I worked with a lady in the past before who always took credit
for all the ideas. Plagiarism is somebody who got the idea from somewhere else but never
wants to tell anybody else about it. You'll hear some people on social media and on YouTube
[chuckles]. I mean, I get annoyed when they say things. It's almost comical when they
say, "I don't read any books. All this stuff is natural. It just came to me." Like do you
really think we are born knowing ABCs like A B C I'm born - [recites alphabet real fast].
You think we're born knowing 1, 2, 3, 4, 5, 6, 7? Somebody passed that information to
you. But there are some people that don't want to give credit because. it's me. Because
it's about them. I have a problem with that. When you give credit, I got this from this
book. I got this from this person says this. Plagiarism, right.
#3: Exaggeration. What is exaggeration? Exaggeration, salespeople do it. Sales people do it all
the time. You know, hey, we're going to go out there and do this. You're exaggerating.
Right? Oh, we're going to, projections, we're going to go 79%. You're exaggerating. Now
why is that? There's a part of it that's because sales people are very optimistic that they're
going to kill it and I've been in sales all my life and you always think you're going
to make more money this year than you do. And typically it ends up taking a lot longer
to build a business so, exaggeration is another form of lie, by the way.
#4: is compulsive liars. Man, you've got to be careful with compulsive liars. Once I figure
out someone's a compulsive liar, let me tell you, almost everything they say, I can't debate
it because it's just pure lies coming through. You've got to categorize compulsive liars.
And be very, very careful with compulsive liars. It's not hard to catch them by the
way. Because they're so good at always lying, they think they're so good, they eventually
get caught. Once they get caught, their credit score goes from here [high] to here [low].
What are you going to do from there? Okay? And if they don't show any effort on wanting
to improve that, that's just kind of how they are. And by the way, you're not judging, you're
not doing anything, you just need to know that's exactly who this person is on what
they're doing.
#5, blatant. You know what a blatant liar is? Blatant liar is somebody that looks at
you in your face, they know that you know they're lying and they still lie to your face.
That's a blatant liar. Okay? They know that you know that they're lying, and you know
they're lying, and they still say it to your face.
#6: Not keeping your word. Hey, I'm going to go. . . they don't do it. Yeah, I'm going
to come through and hit it by the deadline, and they don't do it. Yeah, I'm going to.
. . they don't do it.
You know, I just came back from Miami. I love this guy. I just went there for a funeral.
Very emotional funeral. I left Salt Lake City, I went over there, and we were there, we were
talking, with a few of our friends. And a couple of the names came up. Conversations
came up. And I said, look, I had a lot of friends in my life that I knew I can't count
on them to come through for nothing. I just can't count on them to come through for nothing.
But I can still be friends with them, but I just know they're not going to come through
for anything. Because they never keep their word. That's a lie.
And last but not least, is the deceiver. Do you know what the deceiver is? A deceiver
is a person that takes, let's just say all the information that we have here and there's
80 pieces of information, but they only tell you two or three that benefits them, and they
try to deceive you. Whatever that benefits them only.
By the way, I do business with deceivers. But I know they're deceivers. And I also know
what role they're going to play. But they're deceivers. I know exactly where they're at.
And I still figure out a way to make money with them, as long as I know they're deceivers.
And you need to know that as well.
So the point isn't, here, let me explain to you what this video isn't all about. This
video isn't about you going out there and saying, people are bad people, man! They suck.
Everybody's out there to get me! No, no, no, no. No, no, no. When you get into a boxing
match, you can't say the opponent is a bad person and all he wants to do is knock my
ass off. No, no. You get better at defense is what you've got to do. You can't go out
there and change all the people. You can't go out there and say, oh my gosh, this guy
knocked me out! In front of my wife and my kids! He wanted to knock me out! It's his
job to do that. Your job is to boom, boom, boom. Work on your core. Get yourself going.
Get your arms up. Be on your toes. Energize. Work out. Condition yourself so you can last
longer. You can go to the 12 rounds. You're not just a six-round guy. And all of a sudden,
boom! You catch him. Because you see what he was trying to do. He was trying to deceive
you. One of the guys that fights, oh my gosh, I feel like I'm getting knocked out. He's
deceiving you, and you come in and boom! He hits you. That's the deceiver. You just need
to know all these people. And I'm telling you right now. This is not a motivational
video. Those are the ones that go viral. This one is a video that purely is going to make
you and save you millions, millions of dollars of money of legal fees, of all these other
things that you're going to face, but more importantly, let me see that pillow. You know
what it's going to do?
I'm not asking you to subscribe right now. [Puts head on pillow] You know what this is?
You know what this is? Oh man. It's a soft pillow. You know what's a great thing about
a soft pillow? You sleep better at night. You know what causes you not to sleep good
at night? When you don't know how to handle people like this. And when you don't know
how to do this [4 levels of trust]. And you face somebody, boom, they get you. And you
get caught.
So for me, I have to decide, the people I'm doing business with, they will generally tell
you, I'm not here [running mate]. I'm here [trust]. No problem. I'm here [track record].
It's okay. I do a lot of this [blatant]. I know. I do this [plagiarism]. Cool. We know.
I'm this [white lies]. I can deal with your white lies. I tell white lies. Every day.
To my kids. That's how you start believing you can do something bigger. But I know your
roles. And great. And we work on that. And we go from there. And you, will be able to
do the same thing as well. And one day, not today, some of you guys are going to comment
on the bottom, and you know what you're going to comment on the bottom, you're going to
talk about your experiences. I had somebody in my business that was this. I had somebody
that was in my business that was that. I had somebody in my business that was here. But
what I don't want to see you do is the following.
If you blame that's the reason why you didn't make it in business, what you're saying to
the world is I don't control my destiny. Somebody else does. And you are not right. You're wrong.
You control it. You control it. It's in your hands. It's all about pivoting. It's all about
adjustments. It's all about audibles. It's all about small little moves that you need
to be making. And all of a sudden, you become somebody in a boardroom [snap], where you
sit in a boardroom, and it's like a playbook. Tick, tick, tick, tick, tick. Boom, boom,
boom, boom. [Nods] I know everybody in this room.
You guy's ready? Let's negotiate. Boom, boom, boom, boom, boom. [Snap] Cool? Awesome. Thanks,
guys. Let's go rock and roll. And you know you're protected.
So anyways. I hope you're not somebody that's getting scared off this video saying oh my
gosh, I don't want to go into the world of business, because the world of business is
a pretty strong world of business. You're going to get into a lot of brawls and fights.
And this is why entrepreneurship may not be for everybody, but if you've got the courage
to get into it and you face some of this stuff, and you get very good at it, you end up becoming
a hero to a lot of people who say, oh my gosh, I cannot believe how amazing he is, or she
is in business because you know how to handle some of these situations that some people
don't.
So who should you trust in business? Now you have a formula for them. Mario, we promised
we're going to give a PDF, so if you go to, are we going to put the link on the bottom,
they'll find it. If you don't find it, go to PatrickBetDavid.com let's do this - we
haven't done this for a while. Does it still work [ding]. It still works. [ding]. This
is like ridiculous. Can we like upgrade the sound a little bit? Let's try it? I like this
new sound here. Go to PatrickBetDavid.com, they should type in what? Who to trust in
business. It will come up. If you haven't subscribed to this channel yet, for entrepreneurs,
we want to get to a million subs by the end of the year. Click on the subscribe button
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Take care everybody. Bye bye.