I assume that you already know how to teach physics but you want to know how to teach
physics online. I've discovered the best approach to do this that'll not only allow you to teach
physics more effectively but will automatically market to people who want to learn as well.
These people who will be watching your videos will be those who are actually searching
for physics training or learning online but have actually never heard of you before.
And now they'll be watching and learning from you.
Okay, first, we're going to talk strategy about teaching online then we're going to
talk about how to start your videos, and then how to keep people's attention. I'll then teach
you the most efficient way to prepare your content. And then at the end of this episode,
I'm going to share a strategy about how you can get found or how more people can find your videos.
I make hundreds of educational videos every month on YouTube. This is my expertise and I help lots
of other educators do the same. In fact, many of them are doing extremely well financially.
Several of them are making 6 figures every month and we follow this exact strategy. So,
here's the strategy: People all around the world right now are searching for your
expertise. And what we do how we help them find you because they've never heard of you before,
we make videos that answer their questions when we put these questions on YouTube, okay? So, people
go and they do this search on google or youtube, they find your video answering their question
and they make eye contact with you as they watch that video. And they learn to like you and admire
you and they want to hire you. I've said that phrase before. It rhymes and it's kind of catchy.
But think about it for a minute. You've created a 10-minute video and you put it on YouTube and
it answers someone's question. They're really appreciative that you've answered their question.
And they see you as the expert on that topic. Now, it doesn't take much then for people to get to a
point where they want to hire you. Maybe they subscribe and they watch a couple more videos
and then they've gone and checked out your website and they learn to see what you offer. This next
bit that I'm going to share with you is the most important if you want to get results. Okay. So,
check this out. You've got to do keyword research first but this is really simple. Okay? It's really
simple. Let me show you. Now, this website that we're on semrush, they have a lot of tools. You
don't need any of them but this one, the keyword magic tool. Now, let's start just with the word
physics, okay? And then I'm going to hit the questions button. I always turn on the questions
button. And then I'm going to come over here to the advanced filters. The default I start at is 8.
So, I want questions that have 8 words or more. Alright? So, let's see what questions people are
asking that actually has that word physics in it, okay? I don't need "physical". So,
let me change it from a broad match to an exact match. It'll say physics. So, there's a joke,
I guess. "Why didn't the physics teacher marry the biology teacher?" I don't know. Alright. "How
to build a catapult for physics project?" That would be a great episode. "What is the definition
of magnitude in physics?" Okay? You could easily make an episode answering that question. "What is
the value of K in physics?" It sounds boring to me but I'm sure some people think that's interesting.
"What is the formula for acceleration in physics?" You could obviously answer that question
but then demonstrate how it works in practical application. Alright. So,
just to show you the power of this tool, I'm going to take that formula for acceleration.
Cool. So, we found some specific questions "What is the formula for acceleration due to gravity?"
Or "What is the formula for acceleration using mass and force?" Those are very,
very specific questions. And people that are going to google or youtube and typing that in.
You want them to find you. You want to be the one that teaches them this. Now, take a look
at this number. Only 10 searches per month. You know what? This is gold. We don't need that much
a search volume to really get you high results. If you go after phrases that have a high number here,
let's say it were 500 instead, there's going to be other competition. You post your video to youtube
and something else many other things are going to outrank it and you're just not gonna get seen.
But when you go after a video like this, like, how many words is that?
(One, two, three, four, five, six, seven, eight, nine, ten). That's a 10-word phrase. So,
somebody going to google and youtube and typing those exact 10 words in that exact order,
they see your video come up and it's got that exact title, of course, they're going to click on
it. And they're going to watch it all the way to the end because that's what they wanted to find,
right? The youtube algorithm sees that and says, "Wow, this is a great video." Let's show this to
more and more people. Now, of course, there are more than 10 people asking this question
but there are just 10 people who phrase it this specific way. There's other people that mix words
around or they say it in a different way or they do it in an 8-word phrase. Plus there are millions
of other people who want to learn physics. And when youtube realizes that your video is amazing,
youtube will broadcast your video to all of them. So, trust me go after the low-hanging fruit.
Go after the phrases like this that are really specific that have a trickle of search volume.
And when you post that video to youtube you'll rank for that phrase instantly and you'll start to
get that trickle of traffic that will impress the youtube algorithm. So then youtube will promote
you. Now, hold on just a minute. I just noticed that you haven't subscribed yet. So, there's a
red button. Go ahead and click that red button and subscribe to this channel. And then right next to
it, there's a bell. Click that button as well. That turns on alerts so that each time I upload
a new episode, you'll get an email from youtube and you won't miss a thing. Once I have the titles
selected, the list of videos that I want to film and I'm ready to prepare the content, I use the
same outline every time. This is what the outline looks like. I've got my title. I can make notes
about my intro if there's anything I want to say specifically in the intro. I remind myself to give
content hooks. Then I have several bullet points where I can just put the talking points of things
that I want to talk about throughout the video. What I want to talk about first, second, third.
You know, I might end with a story. And then I always have a very specific call to action whether
I'm recommending the video that they should watch next or the lead magnet. The free gift that
they can get by clicking the link below. Now, we already talked about your titles. Remember, this
is probably an 8 or a 9-word phrase. That's what your title is. In your intro, you're basically
reading the title to them and then telling them why it's important. So, "Hey, in this video, we're
going to talk about this ___" long sentence. "I've been doing this for years" or "this is really
going to change your life", right? So, something profound, something that's a why of why they need
to watch this 10-minute episode. We're going to talk about the content hooks in a minute because
we need to have the content prepared first. One way that you can think about it is in time. Like,
I'm going to spend a minute here then I'm going to spend a minute here. I'm going to share a story,
maybe that's 2 minutes. I've got another minute here. I've got another minute here. You'll know
the time as you go along. Now, when you prepare it this way, you don't want to memorize it
and on filming day, try and remember all bullet points. Because guess what? You can pause. I'm
pausing a whole bunch while recording this video. But I know that my editors will just edit out
those pauses. And what I have all my clients do is they do point number 1. They look at their notes
then they come and they look into the camera and they deliver point number 1.
They might talk for 1 minute, 90 seconds. Maybe, 2 minutes. And then they finish point number 1.
Then they come back. They look at their notes, "Oh, yeah. That's what I was going to talk about
next." Then they come back to the camera and they deliver point number 2. They're not thinking about
what point number 3 is. In fact, we want them to intentionally pause after they're done talking
about point number 2. They come back to their notes, they look at point number 3 in they "Oh,
yeah. That's what I was going to talk about next." They look at the lens of the camera and they
deliver point 3. This is the best way to prepare your content because one, it's simple. You're not
writing out a lengthy script that might take you a couple of hours to prepare for one video. Now,
you can just bullet point the talking points in maybe 5 minutes, maybe 10 minutes and that episode
is prepared. And you can take the burden off your shoulders of having to memorize all this content
because you've just got memory joggers. I'm going to talk about this first, then I'm going to talk
about this second. And you're going to pause between each one. When you start your episode,
all you need to do is 2 things, okay? You need to say what the video is about
and then tell them why they should watch. So, when you do keyword research, you find that phrase that
question that people are asking. So, it's really as simple as that. If the title of my video was
"How to invest in real estate with no money", this is how I would start it:
"Welcome back. In this video, I'm going to teach you how to invest in real estate with no money.
I've done it dozens of times. I figured out the best strategy that has the least risk with the
highest profits. And I'm going to teach you my strategy in this episode." Or if the title
of your video was "How to get your kids to listen without yelling?", I might say, "Welcome back. In
this video, I'm going to teach you how to get your kids to listen without yelling. Because sometimes
that's all we can do is just yell. And it seems to like escalate, escalate, escalate, we yell, and
finally, they listen. Well now, I'm going to teach you how you can get them to listen the first time
so you never have to get to that point." After you've done your intro and the little opener has
played, your little branding piece that's 6 or 8 seconds long then comes the content. And you want
to start out your content with content hooks. So, I want to demonstrate how not to do it and then a
better way to do it. So, on the outline here, I'm going to just demonstrate with this title "How to
get rid of strep throat without antibiotics". Now, Doreen Speckman, she's the expert on this topic.
She taught it to me. I've used the remedy many times. So, I'm going to pretend that that's my
expertise. Okay? And here's my outline. You notice I've got 3 words or 1 word or 2 words, okay?
Very simple outline. I've got 6 different points that I'm going to cover in the video. First, let
me demonstrate how not to do the content hooks. "Alright. As we dive into this topic of how to get
rid of strep throat without antibiotics, really, you just need 3 ingredients. If you go grab some
garlic, some cayenne pepper, and some raw honey, and you mix that together; you take that, it will
wipe out your strep throat." I just gave away the whole episode, right? Why are people gonna need
to watch longer? Or maybe they don't believe me. Maybe think, "Oh, that sounds too good to be true.
Let me go find a better video." Or maybe they do believe me and they go leave to see if they
have those ingredients in their kitchen. Who knows? But they're certainly not gonna stick
around for the full episode. So, here is a second attempt and I'm going to set some content hooks
that create curiosity. "Alright. as we dive into this topic of how to get rid of strep
throat without antibiotics, first, we're going to talk about why not antibiotics. And there's
some good reasons why you might want to consider an alternative. Then there are 3 ingredients we're
going to talk about each one and how each one is a natural antibacterial and a natural antiviral.
It's amazing stuff. Then we're going to go to the kitchen, I'm going to show you how to prepare this
and how to take it dosage and whatnot. And then I'm going to wrap up with a story. My son when
he was really young, he had a high fever. He had strep throat. And we used this remedy. He also
experienced a side effect that you're going to want to know about because you're probably going
to experience this side effect as well. Alright. Let's dive in." Now, let's talk about the end of
the video. You want to have a call to action if you want your channel to be profitable, right?
If you want to make revenue or you want to have customers or clients, you need to ask them to do
something. But it's actually easier than you might think. You don't have to sell them anything at
this video which would kind of be a weird one it's an educational video, right? You're giving away
information for free. And then at the end, you're trying to sell them something. Nope. We don't
have to worry about that. Give them a free gift, okay? So, you might say something like this. Hey,
now, that you've learned how to do a, b, and c, I want to give you a free copy of my book. I go way
more in-depth on this topic. And if you click the link below and you just cover the shipping costs,
I'll send you the book for free. That type of a call to action or that type of a lead magnet, the
gift that you give away is called a lead magnet because it attracts leads. That can be really
effective because in order for them to pay the shipping costs, they need to give you their name,
their phone number, their address, their email and they're paying a few dollars. So, you know
that they're committed. So, it's a high-quality lead and you get a lot more of their contact
information. As a heads up, the lead magnet that I'm going to give away to you for watching this
episode is my Influencer Almanac. It's a digital piece that has a lot of valuable information in
there but there's no cost at all. You just get it for free because I don't have to ship it out
to you. I can just email you the link. Another thing that I want to talk about call to action is
engagement. You can ask people to do things like, "Hey, remember to subscribe." Did you notice how
I asked you to subscribe earlier in the episode? I was over there sitting on the stairs. Most people
who wait to the end of the video and their call to action is that. But what that does is it tells
people to leave. It says, "You know what? I'm all done. You can be all done with youtube. See you
later/see you tomorrow." You actually don't want to give any signals like that. So, at the end of
your videos, you either have a call to action to a lead magnet where if they are going to leave,
they're going to your website or you have a call to action that leads them to the next video that
you recommend that they watch. So, you might say something like this: "Hey, now that you've
learned a, b, and c in this video, if you want to learn x, y, and z, go watch this video next." You
can point to it, you can tell them the title of the video. But that way they're not ending their
youtube session. They're actually continuing and going and watching another video that you
recommend to them. I typically will recommend that we do 5 episodes that link to a lead magnet. So,
the call to action is to go to a lead magnet. The other 15 would link to those 5 videos.
So, it'd be, "Hey, if you've learned a, b, and c, you need to go watch this video next to learn x,
y, and z." And then at that video, the call to action is the lead magnet. Now that you've had a
glimpse of this strategy, I want you to understand it completely. I've created another episode it's
called "How to get 1000 subscribers on youtube in a day". Go ahead and click here or up there.