we're going to make some starscapes later and also hear about some crucial tips but first you
need to know exactly what stylescapes are let me tell you that they are actually a key part of my
design process and clients absolutely love them stylescapes are like mood boards but on steroids
essentially you're in a driving seat with a stylescape when you're showing the client the
path that you intend to take in the project now a starscape is often made up of specific colors
font choices textures imagery and other design elements and this is to communicate to your vision
and this is so the clients can then agree disagree or just add some input on your vision
if for example you spend countless hours working on your designs and then you send them to the
clients and they get rejected well that's just a lot of time wasted but if you would have made
one or a couple stylescapes then you would know where you stand with you know regard to the
client's opinion on your vision starscapes can be used for brand identity projects website designs
video creation projects and much much more creative things as well okay cool so let's
actually start making a stylescape and see where things take us today learn more about the awesome
workflow tool mullernote later in today's video and also how to sign up for free with a no time
limit period attached okay firstly let's just pretend for a minute that we're actually working
on the adidas branding project so we have an idea of where we want to take the brand but to quickly
convey the idea to the client so we can then concentrate on the concrete designs we're going
to make a stylescape just for them starscapes are typically very wide and stretch out in a landscape
manner you can think of it like you're giving your clients the panoramic view of your vision and they
can look at it from left to right and back again a good size for the canvas or your artboard would
be something like 2 400 pixels by 500 pixels in height but whoa whoa whoa it should be obvious to
you as a graphic designer that these starscapes are only actually doable and possible if you've
done a proper research beforehand so with the research on adidas you will see that the brand
direction is quite bold it's fresh and quite urban a good color scheme might be grayscale and that
main brand color of pale blue using a color scheme throughout the entire starscape will actually
tie things together and drive your point home for the intended vision of the brand the actual
imagery that you use is super super important and it will actually reflect the kind of emotions and
vision that you present to the client for adidas obviously we want to show their trainers but also
the context is really crucial the brand itself is based around sports and the logo psychology
is heavily based around action and momentum so sporting situations would be ideal here
and also possibly urban style scenarios because that lends to the ideology of many of the younger
generations interacting with the adidas brand but also the actual layout of your imagery will
reflect your vision and actually evoke a specific style a lot of imagery might feel crowded and busy
whereas less imagery can feel minimal and refined adidas as a brand does seem fresh bold and clean
so less use of imagery is probably going to be a good way to express that also the logo of adidas
is depicted like a mountain and that suggests that athletes keep going to accomplish their goals
you know kind of like climbing a mountain having imagery of confidence and success
in this aspect would be a good idea to use and of course as most graphic designers know typography
is hugely important and again in accordance with your research choose a typeface that will
actually evoke or just demonstrate your vision adidas is a very dynamic it's a very strong
and modern brand so a sans serif would actually just make sense here using ict avant-garde in
lower case means the brand message doesn't come across as trying to be superior or hugely hugely
important and that's opposed to say calvin klein which does use the same typeface but in uppercase
letterforms the results are vastly different how much or how little typography you use will again
determine the kind of message or vision that you want to demonstrate to the client less is minimal
and refined but it depends on the vision you have for the clients and next we're going to add some
finishing touches that will just tie the starscape together and make it a unique vision using texture
is a good tactic at this stage in the stylescape so things like torn paper metallic materials or
whatever you think might help sell your vision for example i could actually add in a brick wall
effect to demonstrate the urban side of adidas or that specific texture you find on athletic running
tracks hey just get creative and see or think about what kind of textures will demonstrate
your vision and that's essentially what we're doing here we're building up a vision or an idea
and we're trying to sell that idea and vision to the client so they eventually just buy into
it so that's how starscapes look and how they function but what about some really useful tips
so the first tip is of course to do your research and that's first and foremost and
also you need to do it properly ask yourself these four questions what products or services
does your client provide who is the target audience what are your clients brand core values
and what is the overall message and emotion you want to convey with the stylescape the next tip
is to try and visualize your target audience in the stylescape try and make it for them almost
as a panoramic design made specifically for them this will help make your design highly effective
and highly targeted and tip number three is to try and use a limited color palette across
your stylescape so you need to be confident in your color choices and keep them to two or three
they should work well together and they should express the emotion or feeling that you want to
drive your vision home to and the fourth tip is just basically how you present the stylescape
to the client you should be 100 confident in your choices and you should know exactly
why you chose them maybe practice talking about it before you present it to a client
but if it's via email get somebody else to read through it and see what you've written so today's
video is sponsored by melaniate now i've been a firm advocate of millennial for three years and if
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to traditional software now it's more like working on the wall so to speak in a creative studio it
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so i've been using millennial for the past three years to keep my creative projects organized and
this awesome tool is available for free with no time limit so if you haven't done already
sign up for free using the link in the description box below and start to streamline your graphic
design workflow today but hey if you want to learn more about this wonderful world of graphic
design just click a video on screen and until next time guys design your future today peace
you