- I like how he looks kind of confused.
- Ah, God I hate this. I really, really hate this.
(laughter)
This is not what I signed up for.
(laughter)
See I can hear them laughing already,
so, that's not a good thing.
(upbeat music)
- My name is David.
Seven years ago I came out, divorced,
and so I've been on my own since then.
- [Garrett] How would you describe yourself?
- Um, in the background, shy, quiet.
I'd like to change,
I just don't see how that is going to happen,
but I want to try.
- [Interviewer] Okay, so a team of people are going
to rebrand you like a business.
- Right.
- [Interviewer] And in the end, a focus group is gonna
let us know what they think about the new you.
- Okay.
- [Interviewer] Are you ready?
- Yes, I am.
- Hi David.
- Hi.
- Ready to brand yourself?
- [David] I am.
- All right.
- [Chan] We'll guide you through it.
- You got a amazing stylist for this new David.
- Everybody has a color pallet with their brand,
I thought that this color pallet was the best fit for David.
- And then a graphic designer,
waiting to help kind of build a logo.
- I've never really created a logo for somebody,
as like an expression of their identity.
- And then you've also got a jingle writer.
- Have you ever had a song written about you?
- No.
- So we're going to do some writing with you,
together we're going to kind of give you your
mission statement, you know what you're all about.
- Um, what is a mission statement?
- Yeah, so basically it is a brief statement that
encompasses your goals and like what you want out of life.
(laughter)
- Are you skeptical of all this?
- Well, I've been who I am for a very long time.
- So, we've gotta find where you're going.
- What kind of personality do you want your brand to have?
- I'd like to be a little bit more outgoing.
I'm not an out-front type of person,
that's why this is a little unusual to have
this many people all staring at me at the same time.
- [Interviewer David, were you hoping to find
a partner in the future?
- Yes, I've been looking for the last seven years,
since I came out.
I joined the church when I was twenty-six,
they said that they could pray away the gay,
so I moved to Utah,
and my room overlooked the pool,
so I was tempted 24/7.
- Those swimming Mormon boys.
- Yes, exactly. Yes and their nice Speedos.
- I think your mission is starting to come together.
- Wild frontier.
- King of the Wild Frontier.
- You wanna explore the wild frontier?
- Yeah, I like that.
Exploring the Wild Frontier.
- Exploring the Wild Frontier.
- Yep.
- I have this fits more like formal wear.
Blazer, a nice dress shirt. - Oh, nice, yeah.
- Yeah, right?
- This is a little bit flashier than I'm used to.
- [Interviewer] Do you think that captures your vision
of "Exploring the Wild Frontier"?
- Oh, definitely.
- Is that a sex thing?
- Ah, yeah. I like to be attractive.
- Ooh, okay!
(laughter)
- [Interviewer] If he wants, he can change right here.
- Do you wanna- - No!
(laughter)
- What do you want your tagline to say to the world?
You're so unassuming, but yet you have so much within you,
is there something like, un-assume everything or...
That's a no, I'll take that as a no.
- Tell us about yourself, like what kind of values you hold.
- Hardworking, service to others,
I work with a pride foundation,
it's helping people get what they need.
- What about Grounded by Good?
- Yes.
- Does that feel like who you are?
- Yeah.
- Let's make that your tagline.
- Okay.
- Hi, I'm Koji.
- Nice to meet you.
- Yeah, I'm a little hungover, not gonna lie.
(laughter)
I've done a little bit of work,
developing a brand identity.
I'm also gonna be building a website.
So, I started to poke around a little bit in
the Wix Interface.
So, if you were to think of some symbols
or some sort of visual elements,
does anything come to mind?
- Um, bunnies.
- [Interviewer] David, is that because you wanna
have a lot of sex?
- Wow! We're getting awful personal, here.
(laughter)
- Well, you do know that rabbits sometimes do symbolize-
- Oh, I, yeah yeah. Yes I know. Yup.
- [Koji] It also does symbolize rebirth
and resurrection as well.
Seemed like an apt fit for that.
- Mm-hmm.
- So what was the tagline you kind of work-shopped?
- [David] Grounded by Good.
- [Koji] Grounded by Good.
What would you use your website for?
- I could use it for Grindr.
(laughter)
- [Koji] Yeah, maybe we should put that in there.
Put a clickable link to your Grindr page.
- [David] There we go, yeah.
(laughter)
(chipper tune)
- Hi, I'm David.
- Hey, Matt. Great to meet you.
- So when you look at me what do you see?
(soulful melody)
(chuckles)
- So, yeah, now I'd love it
if you have some movement in mind
I'll try to go score them, - Okay
- A la David
You're asking the wrong person to do this.
(laughter)
(uptempo keyboard)
♪ This is a great experience for me ♪
♪ Because we're talking about getting out there ♪
♪ And for me to spend this much time ♪
♪ Talking about myself is ♪
♪ Incredible ♪
♪ And so when this goes online ♪
♪ And people are looking at this ♪
♪ Understand this is who I am, really ♪
♪ I'm not the shy guy who wants to be in the background ♪
♪ This is who I want to be ♪
♪ I want to be in front ♪
♪ But ♪
♪ That's where I am ♪
(laughter)
What more could I ask for?
For some nice, cute guy to write me music.
How much more romantic can you get?
- Yeah, anytime.
- So I need his name and his phone number
and his email address.
(uproarious laughter)
- [Interviewer] How do you think our focus group
is going to react to this new you?
- Not a clue
- [Interviewer] Are you nervous for people to judge you?
- Oh my God, yes.
- Good luck David. - Good luck David.
- [Interviewer] Hello focus group.
I'm gonna bring out an individual.
His name is David.
He has been rebranded.
I want you guys to give me your honest opinion about him.
Are you guys ready?
- We are so ready. We were born ready.
- [Interviewer] All right, go ahead and walk out there.
- I have no clue what's going on.
- [Interviewer] Just be there and act natural.
- Ah, God I hate this. I really, really hate this.
This is not what I signed up for.
- [Interviewer] Okay, this person is named David.
Their mission statement is "Exploring the Wild Frontier."
(laughter) - Yes!
- See I can hear them laughing already.
So, that's not a good thing.
- He looks like if Dumbledore had like a makeover.
Kind of like modern day. - No!
- He's like fresh. You don't think so?
- Dumble-adorable. - Dumbleadorable! Yes!
(laughter)
He just has a gentle look. - Has a very open stance.
- Yeah. - Mm-hmm.
- And very approachable looking.
- Yeah.
- So what are they discussing?
Haven't they seen enough of me yet?
(laughter) - Oh he's so cute.
- See they're laughing at me.
- [Interviewer] No, no no.
- They're not laughing with me.
- Can you tell him he's wonderful?
Can you relay that message for us?
- [Interviewer] The tagline for David is "Grounded by Good."
- [Everyone] Aww.
- This is like the most wholesome person.
(crosstalk)
- He's someone where it's like
the two of you are sitting together at a bus stop
and he'll make a casual comment
and it'll turn into a full-blown conversation
that you're actually really thankful you had
at the end of the day. - Yes.
- [Interviewer] Would you be this person's friend?
- Yes. - Absolutely.
- [Interviewer] What's a word you would use
to describe this person?
- I would say warm.
- Gentle.
- Confident.
- [Interviewer] Who here would sleep with him?
- Hmm. - I'd sleep with him.
He's not outside of the age ranges I fuck with.
- [Interviewer] Thank you. We'll be sure
to relay that information.
Here's what they had to say.
Are you ready?
- Okay.
- [Interviewer] He has a gentle look.
Tom in there said he would sleep with you.
- Get his name and phone number.
(chuckles)
- [Interviewer] The words used to describe you were
"confident," "warm," and "kind."
"Very approachable."
"He's wonderful."
What was that like hearing that from strangers?
- I don't hear that very often
from people I know, let alone strangers.
It's great. Wonderful.
- [Interviewer] Does it make you feel emotional?
- Oh yes. You can't see the tears?
(laughs)
- [Interviewer] Do you feel different after this experience?
- Very much so.
I've been afraid to step out.
I feel much more confident to at least try.
- [Interviewer] Thank you som much, David.
- Oh thank you.
(clapping)
- [Interviewer] To create your own website
with Wix, like David here,
go to Wix.com/go/cut