So you want to reach more people on Facebook but you're not ready to commit
to learning Facebook Ads Manager or Power Editor, and you're not gonna hire
an agency like the one that I work for to do it for you. Well today we'll run
through the basics of boosting a Facebook post to reach more people, and
you can even have it show up on Instagram, alright? Let me show you how
What's up busy business owners? Welcome to Five Minute Social Media where busy
business owners get together to rock their social media marketing without
wasting a bunch of time that we don't have. My name is Jerry Potter and today
we're gonna run through how to boost a post on Facebook and have it show up on
Instagram as well if you want. By the end of this video you'll know the basics for
boosting on Facebook, and these are some of the same best practices that I use
for agency clients. First let me start off with why you shouldn't boost on
Facebook Don't boost on Facebook for your own ego, okay?There is not a whole
lot of value other than your self esteem in going, "Oh, hey I got 21 likes," or, "I got
200 likes on this Facebook post!" You didn't make any money off it for your
business, it didn't lead to anything, then what's the point? But here are two
reasons that you should boost your Facebook posts. One: If you're doing it
for another client you might do it for their ego, to make them feel good about
things like that. And also you should boost your Facebook posts if you can
make money because you can target people that will hire you or buy your product
or whatever it might be. So let me jump on my computer and we'll learn how to
boost a Facebook post. Alright I'm gonna show you on my made-up IT company
here Dog Gone I.T. You can go through and choose the post
that you want to boost. Now depending on the type of post that you boost, you will
have different objective options. So go to any post, we'll take this one right
here, click Boost Post. The first thing you're gonna see is Objective. What
results would you like from this post? Now it's guessing that we want website
visits because this is a link to a website. You can also go through and hit
Change. Instead you can go for engagement, which would be reactions comments and
shares, or messages. Those are other options there. If you were to boost a
video post, for example like this one, then you might have the option to do
video views. So depending on the type of content you are posting, Facebook is
gonna want to know what your goal is because they have smart algorithms and
they'll be able to help you reach it better than you will on your own. So take
advantage of that, make sure you have the right goal
selected, the right objective. Just below that you can choose if you want to have
a button on your post. I really enjoy this because, for example, here's this
video and I don't have a link here but let's say I wanted to add a link. Let's
say this is a video for keyboarding software that teaches you how to type for
example. Then I can actually choose Shop Now or Sign Up. Maybe it's a maybe it's a
live class so you choose that and then you put the link down here
and then they add that in there, and that way you don't have to have a clunky
looking link up here in the caption. So okay this next part this is where it
gets good. This is where you choose targeting. Odds are your customer is not
everybody Odds are you have a very specific customer. What you want to do is
click on Create New Audience. This is gonna open up this whole thing. So let's
call it, for this company... Okay do I want to target men or do I
want to target women or do I want to target both? I'm gonna go ahead and say
all. Let's say this IT company is targeting an older clientele that maybe
doesn't know computers as well
If they are a local company in Seattle like they are this is where you would
choose your location. By default here it's giving me the entire state of
Washington. But seeing as this is a fake company here in Seattle we're probably
not gonna drive over to Spokane just to fix somebody's PC and tell them to plug
it back in and restart it. So what you want to do is Add Locations. So I can say
Seattle to start. I can choose Seattle, Washington, United
States. By default it's gonna give me a 25 mile radius around Seattle. That is
very big depending on what your business is, so if you want you can shrink it down
to 10 miles and it'll show you how big that is. Also down here it'll tell you
the potential audience size. So this number down here will change as you
change your targeting. Maybe this is way too big anyway, for example maybe you are
a local cafe here and you don't assume people over here on the island are gonna
take a ferry over just to go to your cafe or your little coffee shop. In that
case what you would do is you can actually just type in zip codes that you
want to target. So I want 98101, 98103, 98105. So what that does is it's going
to basically select these specific zip codes that you want to target and that
way you can get a little bit more hyperlocal
Now you'll notice down here when I just did those 3 zip codes does your audience
selection is "too specific for your ads to be shown." Try making it broader. So
we're down to 14,000 people potentially. So maybe I'm gonna go back up here then
and say, okay, let's start at 55 to 65 and now I'm up to 21 thousand people
Facebook still saying it's too specific you can still boost to those people you
just kind of have to decide. Maybe I'll say 50 to 65. Now I'm up to 30,000 people
Maybe I want to add a couple of more zip codes in here as well. Next up you can
target people by their interests. You'll see here because this is an IT company
called Dog Gone I.T., it put in pets and dogs. Obviously I am not targeting that
at all. But let's say it was your coffee shop so let's see, you want
somebody that wants coffee, click on coffee, you can choose coffee as an
interest, as a behavior. An interest is somebody who posts
about coffee or is a fan of some coffee pages. Behavior is somebody that appears
to actually buy or consume coffee. We also have coffee employers. So whatever
you type in there's gonna be all these different options and you can customize
it just the way you want So I'm gonna go ahead and choose interests and let's go
ahead and go back, type coffee, and again and behaviors as well now. I want to add
some more interests. Maybe I want people who are used to paying more for coffee,
so maybe I want to target people who like alcohol so you can add whatever you
want in here just know that it only requires one of these interests to
target somebody. So if you put in 20 different things and one of them is
super random they are gonna show it to people who only like that one thing, and
that may not be what you want so just keep that in mind. You can also click on
suggestions and based on what you've already typed in it will give you some
more suggestions there. So you decide if your audience size is big enough or not
Facebook is gonna give you their recommendation as well. Once you're done
hit save. Now you have your audience here that
we've saved. You see this little box here? It says Run promotion on Audience
Network. Facebook's Audience Network basically will put your boosted post or
your ad out on to all kinds of different websites.
I usually don't check that just because I don't like not knowing where it's
going to be. So I usually uncheck that but you can certainly experiment with it
if you'd like. Next is your budget. This is your total budget. The minimum budget
is one dollar per day so you've got to put in at least one dollar. So if you
wanted to run this for seven days, for example, this would have to be at least
seven dollars. If I put in five dollars they'll say, "Nope, stop being a cheapo.
Put in seven dollars."Now we're okay. Now up to you obviously how much you are
going to spend. A lot of people believe anything less than $10 a day you're
really not reaching too many people, but you can experiment and figure out what
works for you. These are just preset buttons for one day, seven days, or
fourteen days. You can also just go down and just put the end date of your ad and
that will determine the number of days that way. You may also then have to go
back up and make sure your budget is high enough for that number of days.
Your payment method, if you haven't inserted it
you'll put it in down here. I've already got a payment method down here.
Once you're done, one more thing you can do over here, this is showing you
different ways you're gonna see it. So this is how it's gonna look on the
newsfeed on somebody's computer. Click on mobile, this is how it will look on mobile.
Always click on mobile because probably 80% of people are going to see it on a
mobile device. You want to make sure this looks the way that you want it to look,
okay?And then this is also up here as an in-stream video if you wanted to see
that. Make sure to look at it at least on any platforms that you know it's
going to show up on. When you're done hit Boost and you're all set! One more option
that you'll have: If you have a photograph that you're boosting you will
see over on the left here the option to run the promotion on Instagram. That
means it'll show your post on Instagram with some of your paid reach as well
Make sure you click up here on Instagram just so you see how it's gonna look
because things look very different on Instagram compared to Facebook. So
here it is on a mobile device on Facebook, the big caption on top, photo
below. On Instagram here's the photo and there's part of the caption down here,
and then somebody has to click "more" to read more. So just don't waste money on
Instagram if your post doesn't look as good as it possibly can on Instagram. So
that's basic boosting. If you do want to do more advanced targeting and be able
to start things at a certain time of day and end at a certain time of day,
there's all kinds of other tools. You can move on from this to learn Facebook Ads
Manager or Facebook Power Editor, but it's definitely a lot more complex. This
is a simple way to reach more people for your brand or business on Facebook. If
you have any questions feel free to reach out to me at FiveMinuteSocialMedia.com, or leave them in the comments. If you enjoyed this video, hey, give it a Like,
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