trust me you need to have this in place
what's going on guys it's your boy the Beast of ECOM and I am back with another
video dropping nothing but you already know value bombs if this is the first
time I'm ever watching one of our videos hello and welcome you are in the right
place I got nothing but insane value on a weekly basis with everything to do
with e-commerce Shopify and drop shipping so if you get some value please
make sure to LIKE comment and of course hit that subscribe button and hit the
notification bar so you stay up to date with my latest videos why because you do
not want to miss out on any of my upcoming content so in this video I want
to talk about something you need to have in place on your stores okay it doesn't
matter what type of store you're running you need to have this in place and what
is it I'm talking about abandoned car emails now I know in a previous video I
mentioned a Shopify app that you can use for abandoned car emails but I wanted to
do a special video on abandoned car emails because let's put it straight if
you haven't got abandoned car emails or a system in place then you are leaving
so much money on the table it is unreal remember if you're driving cold traffic
to your store most of the time depending on obviously your conversion rate not
everyone's going to convert but the good thing is that if you've got abandoned
car sequence or system in place then remember the sale is not lost now does
this sound like you because I get this quite a lot okay you running traffic you
getting visitors you getting Add to Cart but no purchases well if you're in that
bucket then this video is just for you and it's gonna help you out immensely
I'm gonna be showing you in the video some of the results I've been getting
with abandoned car emails and why I have it on all of my stores without fail and
of course dropping in a few value bombs as I always do with actionable content
so it make sure you stay to the end watch all of the video and most
importantly take what you learn from this video and implement it right away
so let's quickly talk in let's jump into the computer and let's get on with it
right let's jump into this and get cracking with it now I've got my
little pointer on and I know you guys do like the presentations so I'm trying to
do them as much as I possibly can to help you guys with the best learning
experience as possible so let's carry on with this one turning
fifty dollars into fifty thousand dollars with abandoned car emails I'm
gonna show you some of my results I'm going to show you you know what you can
do to achieve the same and of course it's dependent upon the amount of
traffic you're running of course the more traffic you and in the more active
cars you're gonna get the more chances you're gonna get to send abandoned car
emails of course that goes without saying but um let's carry on and jump
onto things well abandoned car emails you've got to remember okay seventy to
eighty percent of all online transactions or shopping ends in
abandoned car emails so like I mentioned you may be in this case and I get the
question a lot of times you know I'm getting visitors I'm getting out to
carts but no one is buying no purchases now that's expected okay because not
everyone is going to purchase your products now there's a few different
things that may be wrong in your funnel okay but most importantly if this if
they don't complete the purchase you have opportunities to follow up with the
sale and if you're not pushing into your abundant car emails you leaving so much
money on the table it is unreal as I'm going to show you okay now abandoned car
emails shows buying intent so if someone has added the product to their car but
not checked out then you know it shows buying intent so they are you know they
are in a process to buy it now there's a number of reasons which why people
abandon car which I'm gonna show you again a little bit later but you know at
the end of the day if someone lands on a page and they add it to their car
they're showing that they're in they're in they're in the mindset of you know
potentially buying it whether or not you know they couldn't do you know those
shipping costs or you know whatever it may be that influenced why they didn't
you know that point when they added it to cart and they clicked that burned it
shows buying intent now it can be the difference between breaking even a
break-even month or a profitable and I'm gonna show you some results but
basically you need to have this system in place you need to be doing abundant
car emails and you need to be doing them correctly it's all well and good send in
you know just normal abundant car emails but there's a few things you need to do
and need to understand to be able to push the person through the sales
process okay so like I mentioned it can be the difference between a break-even
month and a profitable one and any good marketer will tell you of course the
money is made on the back end have your back-end systems all in place working
succinctly and together that's where you're making money okay that's where
you can make your money and still be profitable even if you know you're not
doing fantastic on the front end so moving on to this here okay you can see
the primary reasons why people abandon their cars now this is in 2015
statistics for 2016 2015 now these are not gonna change you know these these
reasons still gonna be valid in 2017 2018 and in years to come ahead okay so
let's run through them really quickly unexpected shipping costs okay you know
that code goes without saying me I've done it before and it's no doubt
yourself watching it you get to the you know you get to the checkout and he's
like shipping costs no don't think so the funny thing is how many times of how
many of you guys have done this I've got to purchase something super expensive
okay you know it's like $200 and then shipping is like you know ten dollars
and it's like whoa whoa whoa whoa whoa whoa no no no no no it's like okay you
know I'm willing to pay $200 for an item but if you're charging me you know ten
dollars shipping is like whoa don't click exit and get out of there so
explain expertise shipping costs having to create a count on you know everyone
hates that having to sign up and putting your details it's just long was cooking
was conducting research to buy later some of us guys do do that of course
concerns about payment security you know there's a shot site look a little bit
shifty which obviously I always preach about you know getting those trust
badges and stuff in place to improve your conversion rate a long
and confusing checkout confine the coupon code and no Express shipping
available and again which I've mentioned in other videos on how to you know hack
extra money just add different shipping variants you know so moving on from this
here is some of my results okay as you can see for a period of time I think it
was approximately about about a month the app that I use is abandoned cart
abandoned car protect out when that vanishes it will show you abandoned
protector plus that is the app that I use you can do the exact same thing with
MailChimp you can do klaviyo as well descends abandoned car emails even
native Shopify cannot do abandoned car emails but I just find that this app
itself works fantastic for me I get the best delivery I get the best open rates
and it just works fantastic it's seamless so it's a reason why I've
always been using this app again I get no Commission's or affiliates or
anything like that for this app okay I have no affiliation with the company
whatsoever I've been using it on all of my stores and it's one of the reasons
why I always use it and mentioned it in my Shopify apps video if you haven't
make sure you check that one out so as you can see completed orders in
green recovery in blue and the abandoned carts in red so moving on here are some
of the results for a period it's our I think is about a month close to $600,000
$650,000 Bandon can't value so look here the
behavior the cells that I missed out on okay I missed out on near enough 150 100
and 140 hundred and forty-four thousand dollars I missed out on okay I missed
out on that amount okay if everyone who purchased and landed on my store
purchased I would be you know I would have made an extra one hundred and forty
four thousand dollars unfortunately it doesn't work like that so I didn't but
with the system in place with an up with a fantastic abandoned cart system in
place okay I was able to recover 50 over fifty thousand of it okay let that just
sink in okay I missed out on 100 40,000 of it okay but I was able to a
band I was able to recover 50 over 50,000 of it okay now obviously based on
the recovery race of abandoned I was able to recover over 25% now that is
fantastic resource if you ask me now this app costs pretty much at the time I
think it's about $50 per month so $50 per month to send these emails to make
$50,000 I'll pay that all day every day you know no matter what now of course
with saying that it is dependent upon an amount of traffic he was running now
obviously I was running a shitload of traffic okay but the add to cart' I was
getting loads about two carts obviously purchases as well but at the end of the
day like I said the main thing is when someone doesn't purchase the sale is not
lost and I didn't have this app on my store then you know I wouldn't have got
back that fifty one thousand dollars and I've cost fifty one thousand dollars in
a month just from something abandoned car emails you can see how powerful
having a fantastic system in place works so moving on to how you guys can do the
same giving you guys those value bombs as I always do so let's go move on with
that now I'll use a three-stage sequence most places will do a three-stage
sequence the first email right away you know I want to send them right away
within the first 10 to 15 minutes or so you know you can send an email to say
stock is running low okay you know that is gonna be the first
email that they get straight away just to remind them that they left something
in their car and that is running love scarcity okay now the second email you
can send you know within six hours or so maybe in four hours for six hours or so
offering them free shipping or or five percent off to push them through the
push them through the funnel now you got to remember you want to be alleviating
in these common issues which I'm gonna talk about in the next slide but
basically in the second email you know they may have abandoned car cuz they
didn't have free shipping second email they get free shipping next thing you
know they're purchased okay or 5% after price was too high again shipping costs
you know give them five percent off they think you know I'll take that all day
every day third email you can send within you know
24 hours the next day whatever maybe five percent off or ten percent off and
depending on how much you really want to play with the fob sent off temps and off
work great of course in the second one if you are doing Fox and off don't do
four percent off again it makes no sense just do ten percent off and again if
you're gonna do free shipping here then you can do five percent off but you get
what I mean now moving on of course point is to use
you need to use entire cent titles entice in opening email titles okay so
just hey you forgot this all whoa did you really leave this here something
like that something that's gonna make people question it and open it not
something just stupid and lame make sure you got something that actually want to
makes people open the email second of all of course you're gonna
need scarcity now always set a time line for your discount so say for example you
offering free shipping say it's valid for the next 24 hours is valid for the
next you know 24 hours 48 hours whatever it may be or five percent off it's valid
for the next you know 10 minutes or 30 minutes I'll probably go with 10 minutes
but uh you know maybe 24 hours 6 hours whatever it may be just to give them
that kick up the bump so that they actually complete the sale thirdly make
it personal okay make it personal put a name who is from
which you can do in the app you know you can do all these sorts of things such as
put in a name put in a personal person's name such as you know diurnal or make it
a woman's now people always that you know women generally get a better
response than men on emails less flame and stuff so put a put a woman's name
and make it sound personal such as hey you know I see you'd was there any
problems you know make it sound like it's coming from a person an actual
human and at the bottom here you want to be alleviating the common issues so
going back to this slide here okay an expected ship and cost alleviate that
okay I'm not having to have a create account in tube actually purchase you
can do that in Shopify that's really easy to do was conducting research
do much about that concerns about payment security you can put your trust
budget in your email if you want in your inviting car emails to show that you
check out via you know secured SS hours and stuff like that longer confusing
check out make it simple spell it out to them in the email if you need to put the
coupon code there and where to actually put it all these sorts of things what
you want to be doing when you alleviate in the common issues okay
now finally I know that people may say oh abandoned car emails gdpr you can't
have your marketing box ticked and all these sorts of things yes you're correct
however of course me myself and I I have it completely sorted how do I have it
sorted I use something called shop II checker now there'll be a link down
below for shopping check ER basically in short how it works if the customer is
from the EU such as UK etc then it or untick my pre marketing box so that I
don't get hit with any sort of GDP our GDP our you know fines or anything like
that if the person is not from the EU such as the states canada australia
blardy blardy blar then it keeps the marketing box ticked so that I can grow
my list and still you know send abundant car emails so again I use it on all of
my websites it is fantastic it's cheap make sure you get shopping checker of
course if you want to be gdpr compliant if you do want to take those risks then
that's fully up to yourself as a business owner okay but there like I
said the link will be down below for shopping check ER so um that is pretty
much it for this video and of course not last but not least value bombs as always
do as always I hope you got some value from this video if you did please please
do like comment and of course smash that subscribe button and hit the
notification bar so you stay up to date with all of my latest videos if you do
want to be gdpr compliant and have your marketing box at the checkout solved
make sure you check out sharp ichika it is fantastic I have used it on all of my
websites the link will be down below it will just say gdpr how part something
along those lines make sure you check it out and of course if you don't want to
use it and you want to take that risk then that's fully down tees
but that is it for this video I hope you got some value I'll be back with another
video on a weekly basis I know you always do dropping nothing but value
bombs so make sure you stay subscribed stay tuned and keep locking in so that
is it take care and I'll see you later