Mike Mancini with PPC video training com thanks so much for joining us today
today what we're going to be doing is continuing on our AdWords optimization
course and we will be week number one day number five and we're talking about
landing pages stay tuned so what exactly do we mean when we're talking about
landing pages landing pages are the first place that people land once they
click one of your ads now a lot of people especially who are new to PPC or
Google AdWords will try to drive traffic right to the front page of the website
because they're like well you know what we have a ton of different services and
we want to be able to showcase all of them the problem with that is you have
literally a few seconds to get that person's attention if they have to look
around for you at all there's a very good chance that potential buyer is
going to click the back button and move on to the next search result in this
instance I'm looking for a Dewalt drill a very specific type of drill so I type
that into Google search engine second one down you can see is Amazon DeWalt
cordless drills free two-day shipping with prime click on that takes me right
to a page with a number of different Dewalt drills because I wasn't really
specific there are impact drills or brushless
drills there's a number of different options but it takes me to a page
specifically with the wall drills now if Amazon would have taken me to the front
page of the website I guarantee you they would have lost me I might sit here and
maybe I don't type anything into the search box so I'm looking I'm looking
I'm looking wait a minute what's going on why can't
I find anything about drills departments all right how many different departments
are there here you get the idea when somebody types something in you want to
take them to the exact page with the product or service that they are looking
for the longer they have to search for that on your website they're gone they
will just go right down to the next selection now let's say that somebody is
looking for pay-per-click management which is obviously service that we do
if somebody is looking for pay-per-click management we would run an ad to a page
like this the first thing that they see is PPC management that is by design we
want them to know that they are immediately in the right place and then
underneath it need a new PPC management company need
new AdWords account or a campaign set up need an audit optimization schedule call
today here's our call to action below that is a little bit about us below that
a little bit more about our service some FAQs underneath that we have some
testimonials and then more calls to action throughout the page as you can
see with these green buttons but the majority the people who land on this
page will never scroll down that is why we want a couple of call to action
number one we want our phone number right here where everyone can see it
without having to scroll number two another call-to-action how to get in
touch with us today this is absolutely imperative that this
is right on the page where they can see it where they don't have to scroll now
if you're marketing a specific product or service I would always encourage you
to take that visitor right to that page here's a look at the front page of our
website Mancini digital this is our agency website as you can see if I were
to take in somebody here this is more about just getting their attention they
can scroll down they can see some social proof they see here PPC marketing
management training but we have a number of different services we do
pay-per-click set up we do management we do training and we also do consulting so
if I'm marketing our PPC management service I don't want to take somebody to
the home page where they have to look for it I want to take them to this
landing page that talks about PPC management specifically by doing this
you will find that your conversions will skyrocket immediately especially if
you've been driving traffic to the front page of your website where it's not very
targeted all right hope that helps we'll see you next time
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