Let me ask you a question, do you want to get a trickle of traffic or a waterfall?
Imagine getting views and subscribers on autopilot, even while you're sleeping or on vacation
because your video ranks on the first page of YouTube.
Would you like that?
In this video, you'll discover how to write YouTube videos fast in 2019-2020 and beyond,
whether you have a small channel or a big channel.
Hello, my name is Herman Drost, if you want to grow your audience on YouTube and generate
traffic leads and sales on autopilot hit the subscribe button and click the bell notification
icon, so be notified whenever I upload new videos.
If you have multiple videos that get high rankings on the search engines your channel
will grow fast.
What are some of the top ranking factors for YouTube videos?
This includes watch time, audience retention, viewer velocity, thumbnail click-through rate,
engagement.
I'll explain these more deeply as you continue watching the video.
Let me show you the steps to write YouTube videos fast.
Number one: we research correct keywords, if you get the step wrong then your time will
be wasted, you want to select the correct keywords to place in your title, description,
and tags, the key to finding keywords that you can rank for is to find less competitive
keywords, instead of focusing on one word, think of three or four words.
Click the link in the card to watch my video on how to find less competitive keywords.
For example, if I enter a keyword phrase, how to train a puppy in the YouTube search
box, I get a bunch of different suggestions, these are all keyword phrases that people
are typing into the YouTube search box to find out information about them.
What you want to do is find a keyword phrase as much or less competitive so it'll be easier
to rank for.
This keyword phrase shall not have too many videos ranked on the first page of YouTube.
If your video is the only one rank for that phrase there's a high probability it'll appear
at the top of the first page.
My recommendation is to create a list of 10 or 20 keyword phrases that you've researched
and use them as topics for your videos, Instead of creating one video or one topic, you have
a series of videos around the similar topic, you can then put them in a playlist and also
rank for that playlist.
Number two: create an engaging video.
Now that you finish the keyword research for future topics for your videos it's time to
create your first video.
As I mentioned before the top ranking factors for YouTube search is audience retention and
watch time.
The longer someone stays watching your video, the higher probability your video will appear
in YouTube search and YouTube suggested videos.
Keep in mind that YouTube's algorithm follows the audience, you need to create content that
the audience wants to watch.
Ask yourself, what kind of content does your audience enjoy?
If you create videos that offer solutions to their problems they'll remain engaged in
your video.
How do you create an engaging video?
Number one: create content that your audience wants to watch, the content of your video
should expand upon what you promised in the title of your video.
Number two: hook, the first 5 to 10 seconds your video is crucial for people to continue
watching your video, use a hook like a question or tell people what's coming up in the video.
Number three: enter a bumper, this could be a motion graphic of your logo where you just
to introduce yourself, the main thing is to keep it very short because you want to be
there for your audience.
Number four: meet, the meet is the main content that you're providing to your audience, this
could be a series of bullet points that explain more deeply what you conveyed in your title.
Number five call to action, end your video with a strong call to action, while the best
ways to do this is to point people to another video that's related to the video that they've
just watched.
Alternatively, if you're trying to collect leads, you can point them to a cheat sheet
or a free e-book that they can download, just keep in mind that when you do this you take
them off YouTube, don't this in every video, YouTube wants to keep people on their platform
as long as possible.
A couple of important things to keep in mind is to actually say the title in your video,
this helps Google to recognize the topic of your video, also when you transcribe the content
of your video these keywords will be in the transcript.
Number 3: optimize the video.
The most important factors when it comes to optimizing your video are the thumbnails,
the title, description, and tags, think about the path of the viewer a thumbnail is the
first thing they see in the search engine.
According to YouTube if you have a high click-through rate on your thumbnail then YouTube will surface
more of your videos, when you create a thumbnail make sure you use contrasting colors, bold
text, use a few words and include your face if possible.
It's a good idea to create several different thumbnails even before you shoot your video
so you have different options to choose from.
Click the link the card to watch my video on how to create clickable thumbnails using
canvas.
Title, use exact keyword phrase that you came up with in your keyword research.
Your titles and your thumbnails should work together to preview the content of your video.
You might also want to make the title more catchy by adding an emotional trigger to the
title.
Instead of just satisfying the search engines you also satisfy your viewers.
Descriptions, descriptions help viewers find your videos in the search engines.
I often read the first three lines of description while I'm watching the video because the first
three lines appear under the video.
It should be a summary of the content of your video.
Place your most important keywords at the beginning of your description.
Use the rest of the text in the description to provide extra information.
This could be linked to a playlist or related videos plus your social media channels.
You also have the option of including hashtags in the description.
These appear as clickable links under the video.
Click the link in the card to watch my video on how to create hashtags for your videos.
Tags.
The purpose of your tags is to make it easier for YouTube to find your video.
Make sure you include keyword phrases that relate to the content of the video.
I usually have the title of my video in the first tag.
I then add related keyword phrases for the other tags.
One of the best tools for doing keyword research and finding the correct tags is TubeBuddy.
Click the link in the card to watch my video on how to find the best tags using TubeBuddy.
Cards and End Screens.
The main purpose of Cards and End Screens is to redirect viewers to a related video
from the video that they've just watched.
Instead of linking to a solo video, link to a playlist so [unintelligible 00:05:51] watch
your videos.
As I mentioned before, the longer they keep watching one video or successive videos in
a roll, the higher probability your videos will appear in youtube search and youtube
suggested videos.
Number four.
Promote your video.
Now that you've optimized and published your video, your work has just begun.
The first 24 to 48 hours of your video going live on YouTube it's crucial for ranking success.
This is called view velocity which you're going to find in YouTube analytics.
If you can drive a lot of views in that period of time your video has a high chance of ranking
well on the search engines.
Post your video to all your social media sites, email all your list if you have one, embed
your video on your website if you have one, I also recommend transcribing your video because
Google picks up keywords that are mentioned in your transcript.
You can then repurposes that transcript by converting it into a PDF file and uploading
it to documents sharing sites.
This will help to drive traffic to your video.
Number five.
Track your performance of your videos.
If you go to your Traffic sources report, you'll be able to see where most of your traffic
is coming from.
Most traffic will come from YouTube search and suggested videos.
If you click on those links you'll be able to identify the videos that brought that traffic.
My recommendation is to keep doing more of what works.
If you find a video that ranks really well and gets a lot of traffic, create more of
the same types of videos.
According to YouTube, when you create something that's working for your audience, create more
of it.
That'll serve as more of what your viewers like.
Here are some important things to keep in mind.
Number one.
YouTube follows your audience.
Make sure you always create content that your audience wants to watch and your videos will
do well.
Your audience will decide if your video will get high rankings or not.
It's not up to the YouTube algorithm.
Number two.
Make small tweaks to every video.
Try to improve every video that you publish.
For example, you could improve the thumbnail, your audience retention or the way that you
deliver the content.
Number three.
Not every video will rank well.
Every video that you create no matter how long you spend on will not rank on the first
page on the search engines.
[unintelligible 00:07:50] that sometimes a video will rank after a few months or even
after a few years, so patience is the key.
Of course, sometimes a video will do really well if you follow a trend.
Click the link in the card to watch my video on how to capitalize on trending topics so
you get views and subscribers really fast.
Number four.
Multiple ranking videos will generate a river of traffic.
The more frequently you upload engaging videos, the faster your channel will grow.