Unknown: Do not focus on marketing or getting better at
photos, should you focus on getting really good at
photography, or should you hold off on that. And instead, once
you're alright at like an acceptable level, then spend all
of your time on marketing online marketing, you know, getting
yourself out there. Which one should it be, or is it, both.
I'm glad that you asked. Because in this video I'll be talking
about where your effort should really be geared towards the
truth is that marketing and photography really goes hand in
hand. So straight up, I would say, do not focus on marketing
or getting better photos, it's really not either or, think
about it like this. If you were focusing on me living marketing
side alone. So imagine that you put out all of that money in an
advertising campaign with the hope of making a lot of money
right. And we actually have the attention. You've got in front
of an audience. Know what, what do you have to show for it. He
did all of that, marketing, you have all those potential buyers
potential clients on they stumble upon your profile will
not stumble, because you caught them. You reel them in. Is this
emotion. I don't really fish. So you drag them into your profile,
drag them onto your website. If you have one that is what what
do they see maybe one or two good photos. Or maybe it was
just one really good one. That is just not good enough. How is
that going to turn them into a customer. On the other hand, on
the other side. Let's say you just focus on getting better at
photos on getting really good photos. And of course, you're
doing photos that you like that you think is amazing, right. I'm
sure it looks amazing. But seeing it. More importantly,
who's paying you for them, or going to hire you to take photos
like that. The point that I'm trying to make here is that you
need to have a balance in taking good photos and marketing
yourself. Because if you don't do that, you're setting yourself
up for some trouble. And if you're like me and you don't
like trouble. Then do this instead. What you want to do is
have a plan. Don't just take photos for taking them sick, or
do tutorials, just for fun, who even has time for that. Anyways,
but at the same time. Don't just run a Facebook ad, because
you've heard that. That's what people do to get clients. Think
about the future clients that you want to reach, see the kind
of work that gets people hired. So you would know at this point
though. What is the type of photography that you want to do,
or to get paid for, whether it's food, real estate, weddings,
doesn't matter. What matters is the plan that you're going to
put in place to get you started. So as I was saying, you have an
idea of the type of work that you want to get paid for. So you
need to make sure that you have a variety of some high quality
photos tailored to what your potential clients have even if
you've never done any paid work before you can build your
portfolio without clients, and I talk about that in this video
here. But in summary, you look for the photos that inspire you
save them and recreate them in your own way, in your own light
through many projects. You want to be professional. And you can
do that by having your portfolio laid out on a professional
website as well as having that link to your social media
accounts. That is where you will be showcasing not just the
photos that you take, but your brand, maybe some behind the
scenes or what to do when you're not taking photos, social media
should start building the relationship between you and
your potential clients, and through your additional
marketing efforts, you can do paid advertising. Let's say
you're doing wedding photography, you can target a
woman in a certain area who engaged and entice them with a
story from a previous wedding. We didn't even have to be the
main photographer. You could have been the second shooter. Or
you could have been an assistant. Think about that. So
it can even be an ad, where you're educating them on how
they can prepare themselves to get the best out of their
wedding photography, something like, how to get the best bride
and groom photos, or how many hours do you really need your
photographer for or best five tips for your wedding day or the
must have a list of photos that every bride needs. There are
many helpful things that you can put together, because when
people are getting married, they really need a lot of help on who
better to help them. And the person that they're going to pay
a lot of money to photograph their wedding. Right. But
anyway, once they get past the odd, they see that you have some
beautiful photos, and a variety of photos. We then see that
you're active on social media. Having people commenting on your
stuff. So you have that social proof going for you also have an
abode page where they can learn a little bit about you and
whatever it is that you want to share. So it's starting to feel
no like they know who you are starting to trust you, almost
like your friends already, which is what you want all of that
will help the process of making the call and reaching out to
you, it'll be easier this way and it's no doubt that this will
be a step in the right direction towards becoming a professional
photographer, know the tips in this video I want to separate
yourself from the people that get paid for their photography
on the people that are really good at taking photos, but they
don't really get paid. Which one do you want to be. So what kind
of photography Are you looking to get into. Let me know in the
comments below. No, I'm thinking what you're thinking. You're
probably wondering, how can you possibly start a wedding
photography business. If you don't have much experience, and
then you're gonna want to look at this video next because over
there I cover exactly how you can start that, and not only how
you can start that. But how you can actually get paid for it,
without experience, poverty, check that out. Next, I'll see
you over there.