What's up everyone. Welcome back to my channel, the number one place for new coaches, content
creators and entrepreneurs. In today's video, I'm literally going to walk through step by
step exactly what I would do if I lost everything in my business. Literally. If I was going
to build my business from scratch all over again, what would be the essential things
and steps that I would move forward with in order to get back what I have today? Now,
this video is inspired by Russell Brunson's 30 day challenge. Now I have his book and
I was also part of his challenge and in this book and in his challenge, big six and seven
figure entrepreneurs walk through what they would do if they lost it all. And in reading
this book, it was super inspiring seeing the essential oils that other entrepreneurs would
do if they were to rebuild their businesses all over again.
That's why I really wanted to do this video because I think that it's super helpful for
you guys to see exactly what I would do step by step. With that being said, if you're interested
in learning the essentials of the things that I would do, then keep on watching. Alright,
so let's think, and as you can see, I'm getting super excited about this. Okay, so let's seriously,
let's think if I lost it all and I was really starting from scratch, I had nothing to my
name. What I would do as my number one step is to list down all of the things that I've
ever accomplished. And the things that I'm good at, and I talk a lot about this in this
video right here, but this is the number one thing that I would actually do. And the reason
why I would do this is because since I'm starting from scratch, it's really important for me
to really zone in on the skills that I can monetize.
And again, I talk about that in this video right here, but ideally it's really important
for me to actually look at myself from a bird's eye perspective and see what are the types
of skills that I can easily and quickly monetize. All right? So once I've pinpointed a winning
skill that I believe I can do better than the average. And by the way, if you don't
feel confident in your current skillset, make sure you get a true objective point of view
from a friend or a family member who knows you really well and ask them what they think
is a skill that you have that is better than the average person. But anyways, once I've
fine tuned and figured out that winning skill that I can offer and that I can monetize,
the next thing that I would do is actually create a buyer's persona.
In a nutshell, what a buyer's persona is is essentially an entire profile of the person
that I believe I can help with my skill, essentially, it's basically outlining who my ideal client
is. And if you haven't caught on already, my strategy is to sell a high ticket service.
And again, I talk about this in this video right here, so make sure you check this video
out so that you understand why I decided to choose this as my strategy. But basically
I'm going to create a buyer's persona where I'm going to really in detail outline who
my ideal client would be and also what their point a to point B would look like. Let me
explain what I'm thinking about the point a to point B. I'm really thinking about first
the point a of this ideal client. What situation are they in right now? What do they need help
with?
What are their pain points, what are they're struggling with? And then I would move on
to thinking about their point B, which is basically where do they want to be? What are
their goals, what would look like a success in their eyes? What do they really really
want to achieve in their life? And after I realized what their point a to point B is,
I'm then going to look at the bridge between point a to point B. What do they need in order
to get from point a to point B and whatever they need is what I'm going to offer. Because
what you need to realize when you are selling a high ticket service is that you need to
fill a demand and that's a mandate lies in that sweet spot between their point a and
point B. So this is exactly what I would do if I lost it all and I had to Redo my business
from scratch and figure out a new offer that I would be selling to this ideal client.
Now once I figured out this gap that I could potentially fill, the next thing that I'm
going to do is actually do competitor research. And the reason why I'm going to do this is
because I don't necessarily have time to reinvent the wheel. I want to make sure that someone
else out there is also profitable in business by doing pretty much the same thing. Now this
doesn't mean I'm going to copy the person. However, it's important for me to know that
there is success out there and that other people have been successful in doing a similar
offer. This means that I'm going to go straight to Google and search up keywords that I think
will help me find those people. Not only this, I'm going to head straight to Instagram, youtube,
and even linkedin just to make sure that there are other people out there.
On top of that, I'm also going to be leveraging Facebook and look for Facebook groups so that
I can see who the owner of those Facebook groups are and then find their website that
way. Now, after I've done some competitor research and maybe if I don't find anything
that's profitable, I'll probably go back to step one and Redo the whole process all over
again, but if I do find someone or people who are profitable in doing a similar offer,
I'm then going to move on and commit to that idea. Now next, what I'm going to do is I'm
going to start creating content and documenting my journey of starting my business while sharing
key advice within that niche. By creating content, whether it's on Instagram, youtube,
Facebook. I'm now going to not only start positioning myself as an authority within
this space by sharing my advice, sharing key and valuable content, but I'm also going to
build my personal brand that way, especially the fact that I'm documenting my journey.
I really want to build an engaging and strong personal brand so that I can be a magnet for
new prospects. Not only this, I'm going to be joining Facebook groups, specifically Facebook
groups where I believe my target audience is and be very generous and helping these
people within my Facebook group that's going to allow more eyeballs onto my Instagram page,
my Facebook page, where I'm actually housing a lot of my own original content. Now once
I've developed a solid library of content and I'm starting to attract an audience, the
next thing that I'm going to do is to host market research surveys and market research
calls because I really want to dive deep into this person and I really want to validate
my assumptions that I shared with you in tip number two where I'm creating that buyer persona,
but instead I want to actually get in front of real people and validate whether or not
my assumptions are right and also ask them if there could be a service that would truly
fix all of the problems that they have currently in their life.
What would it be? I basically want to hop on these calls and collect market research
data through surveys so that people are literally handing me the answer of the product or the
solution or the offer that they would actually buy and that they would actually need. Once
I've hopped on real calls with real people and I have a slew of information coming through
Google forms or survey monkey of people that are filling out my survey so that I can truly
understand their pain points, their goals, their desires. I'm now going to collect all
that data and create a very juicy lead magnet. Now I talk more in depth about lead magnets
and email lists and this video right here, so make sure you check that one out, but because
given the fact that I'm in a hurry and I'm only going to trim down to the essentials,
I'm just going to create one lead magnet only that's going to actually funnel into my high
ticket offer.
This lead magnet would be a no brainer lead magnet. It would be super juicy, super value
added. Most likely it'll probably be a free masterclass that I offer on evergreen where
people can sign up and through that lead magnet, I'm going to share my processes. I'm going
to share my framework. I'm going to share the things that I would actually deliver in
my high ticket offer while still adding value in that lead magnet so that regardless of
that person decides to buy my high ticket offer or not, they're still walking away with
a lot of value. Not only this, if I really think about it, I'm currently at a stage where
I don't have a lot of social proof. I don't have testimonials to leverage, so what I'm
going to do is I'm going to offer a limited time offer slash discount that you can't find
anywhere else specifically.
If I know that I'm most likely going to sell my offer at $3,000 once it's fully launched
and fully prepared, what I'm going to offer to these first round of people that are coming
through this lead magnet and learning more about me is that I'm going to offer it for
$1,000 instead. That way, if I have 10 people who agree that this is something that is worth
investing in, that they see value in, if I have 10 people, I would have already made
a 10 k a month. Now at this point knowing me, I would probably be super nervous to even
charge $1,000 for my service, but I'm going to remind myself that most times I don't have
a price issue. I likely have a positioning issue and that's why on this masterclass and
in all of my content and in my website or whatever material that I have currently online,
I'm really going to make sure that I understand my ideal client and in all of my communication
and also within this masterclass I'm going to make sure that the messaging, that the
positioning and that all the value that I'm giving makes sense and is truly attractive
to that person.
So it's not even a question about price. Now obviously depending on your experience and
your capacity, 10 people might seem like a lot for a one on one service. That's why instead
what I would do is actually turn it into a group coaching program instead of working
one on one because I don't have that much time and I also want to make sure I get through
these people quickly so that I can validate this concept. Make sure I have testimonials
in a timely manner and prepare for the next launch. Not only this, by offering it in a
group style of coaching instead of one-on-one, I can then manage my time a lot better and
set better boundaries, especially since I'm only selling the program for 1000 compared
to the 3000 that I was planning to offer in the first place. Now, as I'm ensuring I'm
getting results for these 10 clients that I have under my group program, I'm also going
to be listening to their needs, taking in their feedback and also periodically checking
in on them and make sure that I'm getting feedback as well as a testimonial at the end
so that I can leverage it for a higher ticket offer in the future.
Not only this by ensuring that I'm always collecting feedback and making sure that I'm
listening to their needs to their suggestions, it allows me to then fine tune my future services
as well. This is why I highly recommend that throughout this entire process you are listening
to the demands of your ideal client or customer because this is really going to fast track
your success in terms of building your business from scratch and finding success. If you aren't
listening to your prospect, then you're going to be hitting walls, not making the income
that you want to make and you're always going to be confused as to why you're always hearing
crickets. That's why even though this video is laid out step-by-step, there are going
to be activities that you need to do daily, such as engaging with your audience, actually
listening to what they want or the feedback that they're giving you and not only that,
more importantly, mastering your mindset, understanding that the stronger your mindset,
the easier that this journey will become and that overnight success is not real and that
focus and patients are the key things that you're going to need in order to fast track
your success.
Now, if you liked everything that you heard so far or you're really intrigued, I just
want to let you know that we've only scratched the surface when it comes to building a business
from scratch. That's why if you want to learn more, such as how to do sales calls, how to
actually create this offer, how to price this offer, how to create your website, how to
create your email nurturing sequences and all of that and more. Make sure that you're
signing up for the wait list for my new program, The Bossgram Acadmy. By signing up for the
waitlist, you're going to be the first to be notified when this program is launching
in The Bossgram Academy. I'm going to be teaching you not only how to dominate on Instagram
and use it as a vehicle to build your business and generate leads, but I'm also going to
teach you how to build your business from scratch.
That's why if you're interested, make sure you sign up for that wait list so you don't
miss out. Not only this, if you're interested in learning more about my personal business
journey, make sure you hit the notification bell because I'm going to spill all the beans
on the top key learnings that I want to share with you based on my experience of growing
my business to six figures and beyond in less than one year. So if you want to learn more
about my business journey, then make sure you hit that notification bell so you don't
miss that video. In the meantime, while you wait for all that juicy goodness and make
sure you also check out these two videos that I have right here as well. I love to talk
about entrepreneurship, online marketing, youtube, Instagram, social media, all these
different things. So make sure you check out these two videos. I promise they're not going
to disappoint as always, guys, I appreciate you. Thank you so much for watching. I hope
you have a great day, a great week, and a great life, and I'll see you in the next one.
Bye guys.