Chelsea Market a bustling food hall in
the middle of Manhattan has vendors
serving every kind of food you can
imagine so you might be surprised to
hear people are clamoring to stop by a
PETA spot to eat this a head of
cauliflower it's fresh is lush the chase
is just so great eat these two so great
if you come in once you're sold em is
known started in Tel Aviv in 2011 and
since then they've expanded to Melbourne
Paris Vienna and they even opened a
restaurant right here in New York and
2018 at its heart this is known as a
pita restaurant but they've actually
built their international fame based on
one vegetable cauliflower and I know I
know cauliflower is the most boring
vegetable but it was known they're doing
it a little bit differently so I cannot
wait to see what this restaurant is
doing with those relatively boring
vegetable to make it an international
sensation Miz known is the sister eatery
to a series of five-star restaurants
owned by celebrity chef Josh and I you
may have never heard his name before but
in Israel he's a superstar akin to
Gordon Ramsay or Carla hall we have him
on TV shows we have Annette the
restaurants in Israel he is the spirit
chef he talks with the food actually and
he describes it as it has its own soul
and spirit
every time every kind of food but after
building a high-end dining empire he
decided to make his food accessible to
the masses and thus emerged at this
eatery specializing in exceptionally
crafted street food bites and people
around the world couldn't get enough
when we showed up they showed up because
they definitely wanted to try and see
themselves I've been in is known in
Paris my first time and then in Tel Aviv
and now New York so why are you if
you've been here before why are you
coming in America because it's so
amazing what we really focus on is one
great ingredient but we don't try to
over complicate things
they just make veggie eatable I'm sure
that little kids would love it too I
love it and it's good the prep to create
this popular dish is simpler than you
might imagine after boiling the whole
cauliflower head is lightly massage with
olive oil
sprinkled with sea grows a coarse gray
sea salt then it's popped in the oven
for roasting once perfectly tender and
lightly charred cooks doused the veggie
with a little more olive oil and
sprinkle it with more seagroves yep
that's it I had a few people tell me
earlier
that the way it eats is like a steak it
has a bite to it that I was not
expecting I feel like when you eat
cauliflower normally it's like
embarrassingly crunchy and loud but if
you eat it boiled
there's just no texture to it somehow
they have managed to give this a texture
that is it both melts in your mouth but
has a nice spring to it that I was not
expecting it has that char flavor it has
a very nice smoky flavor if you're like
trying to go vegetarian but you really
miss me
you should eat this this is what
cauliflower is when cauliflower believes
in itself delicious as well there's a
lot around the block