Ok so first things first its always a good idea to clip some landing pages from your
competitors or other successful marketers.
Since I am kind of in the same space as other successful marketers, I get to kill about
two birds with one stone.
For example when I was doing things in the investing niche I would clip this guy stuff
anyway and that is why I have so many of these and I should show you.
I want to quickly go through the 2 different ways you can format the webinar landing page
and then show you why I went with the format that I did.
The first one I like to call kind of like the branded authority one.
You know Lewis house TB has been doing this a really long time.
He is a recognisable brand and people are coming to his page, they kind of know who
he is and it makes sense for him to put his face out there.
The same thing for Mike Dillard.
I’m just scrolling through this really fast.
Eventually I will have a swi-fi for you guys to just download.
You know here is an example from Frank Kurhn, you can see a very, very similar layout all
of these guys have, they have got their headline, their button and themselves right in the front
centre and then they go down to bullet points.
So contrast that to these types of pages that we have here.
I’m going to scroll up to the top so you can see.
So here is another example of Lewis House and Mike Dillard where it’s a little different
right.
Their images are still on the screen but they are a little smaller and we are going to go
look at the Instagram registration page that Founder magazine came up with.
I think this is a perfect example of what quote on quote, the webinar registration page
traditionally would look like.
This type of format immediately tells the reader, not the reader, your viewer or your
prospect that this is a webinar and it feels more like a webinar software vs you know up
here
Whoops shift, vs up here where these webpages are a little more traditional style.
This style could be for anything right.
This could be a pdf, it could be a launch sequence, it could be just straight up a video
sales letter, and it could be a newsletter.
It’s not really indicative of or particular specific to a webinar whereas you look at
pages like this, this kind of screen, this is a webinar and the reason that that is true
and here are some click funnel examples, I’m sorry
I’m scrolling so fast.
I just want to make sure I don’t go 20 minutes on this video.
These are examples of what self-seminar has provided in terms of their landing pages and
I think this is one of the many main reasons people use self-seminar.
This style of format seems to have conditioned my market place at least to mean this is a
webinar, this is different than what you might be typically getting and here are some more
examples of that.
So all that to say, my design was inspired by these 3 pages.
What finder did, what Sam card did and then what Shaun Kennel did and if you have haven’t
seen his YouTube channel, he does a great job with just helping people and video creators
figure out the tech stuff.
Whenever I have a tech question I just go to him and watch his stuff.
It saves me a ton of time; I’ll link in the YouTube description.
Anyway so without furtheradolet’s go into click funnels now.
Turn to go fast here so ok so here we are in click funnels.
So the first webinar page that I set up, it was going to be a hybrid webinar right.
So I was actually going to show up, so I put my face kind of in front of the centre here,
a little more of a traditional landing
Page format.
This converted relatively really well, one split test conversion was a 10% and the other
was a 20 so not bad for cold traffic.
However since I’m going to do a 100% automated webinar, I really want to wiggle this down
and have it clearly say this is a webinar because I really want that to be a differentiator.
So as I talked about in the beginning, the first is we want to have our great headline
and then our bullet points.
I already went through copy and you can check out YouTube channel for the copy writing formulas
there, I have my headline that immediately says here is the benefit of this and then
what you will learn definably you will always have bullet points here because you need to
clearly communicate that this webinar packs a punch.
This isn’t just some pdf download that they are going to get like there is a reason that
you are asking them to block out an hour or 90 minutes at a time to learn from you. and
then just have a little credibility image here.
I have noticed that pretty much almost every webinar registration that I see has a pop
up so that is what I want here, so you can see next class, webinar schedule, Monday 11th
and then your details there.
I will jump into click funnels and show you how I built this page, but if you are not
using Clickfunnels you can definably, you know you can rewind the video and look at
those swipe things.
You can check out this page and this page here, this page here is actfunnel.com/authority
for now but by the time you watch this video that might replace that.
Let’s dive in how to put this together and a couple of things to look out for in click
funnels.
And why?
I like this, this is so easy, so what is great is click funnels has a pre-done funnel for
you that is an automated webinar.
These pages will automatically populate when you go on and click on the type of funnel
you want to set up.
Quick note: what you name the funnel, what you name the funnel, I named it the authority
builder webinar is really important because when you get an email automation this name
is going to start showing up as well as the countdown timer page.
You want to name it the name of your webinar as well juts a little titbit there what is
great for integration.
So what is great on automation which I won’t go into on this video but click funnels does
start by giving off you several automated emails that will automatically go out so you
can provide your viewers with some level of customisation.
You can send the message out if they missed the webinar, if they missed the offer part
of your webinar, you know they saw the offer but didn’t purchase and this is something
that is really great because playing with some of the other major options out there
like webinar jam and self-seminar, this either wasn’t included or costs extra integration
if you are using like infusion software or active campaign or mail chimp.
And some are responders didn’t even support this, so the fact is that click funnels has
this native lead is awesome.
I would definitely like to have more than one follow up email but if you are using actionaetix
ase well which is you know their own email system that integrates directly with click
funnels, you can add on your own messages like I have here.
So these top 3 are kind of static, you can edit them but then you can add on as many
messages as you want.
So that is cool for email automation so let’s get into building the actual page.
Biggest thing I want to show out here is showing the popup and these particular when we go
to add things, you will have auto webinar date and you have auto webinar time and you
will have local time.
What this allows you to do and I’m going to click on the time so that you can see this,
allow you to set when the webinar is going to take place, remember this is automatic.
Now the dates are static, it’s always going to be yesterdays’ replay and yesterday’s
quotocol replay will just take them directly to the webinar broadcast room and then it
will do today and 2 days forward.
We will go there and I will show you what I mean.
So you show, watch yesterday’s replay or you can do Sunday, Monday or Tuesday.
I’m filming this late at night so the Saturday option is gone.
It will put you on the next 3 days and then you can define what times you want.
So by default they have 11am, 2pm, 4pm, 6pm, and 8pm.
I would recommend choosing 2 or 3, that way it’s not super overwhelming like 4 choices
every day.
Now you not pretending this is live but at the same time, we are not going to scream
at the top of our longs that this is an automated webinar and what I did here which I thought
was pretty nifty, I was inspired by what webinar jam does for their little pop up and I just
added a little 2 Column row so that I can have both of these show up side by side as
opposed to having a super long forum.
Now you really want to keep in mind that a lot of your participants may be signing up
via their phones and so you definably want to be designing in a way that is going to
work both on the computer and on mobile.
With mobile I can show you here real quick is if we push this all the way to the side,
it’s probably hard to see on your screen now but you will see that it exacts automatically
but on a desktop like I have here where I pull it out and I’m on a 10/80 screen, it
still pops up really nice and I don’t have this super long forum that kind of takes up
all of the real-estate, that is step one.
Step two; I just added a little icon here in front of it to spruce it up a little bit.
Another thing I want to point out that isn’t as glamorous, make sure you have your privacy
policy, your terms of use and earnings disclaimer, if you are doing any sort of advertising,
google, pretty much google, Facebook.
Hopefully you will be playing with one of those platforms you definitely want to make
sure that you have these down here.
Particularly google and once you will be saying in the privacy policy that you are using cookies
and that you are tracking people and that is all that there is to it to putting together
your webinar registration page.
Definitely a quick, quick overview, not diving into how to use click funnels, there is plenty
of other YouTubers and tutorials by click funnels themselves how to use it.
I just wanted to point out the key elements that really differentiate; you know putting
together a funnel particularly an automated webinar funnel when you are playing with click
funnels.
Do make sure you subscribe to the channel as I am going to be walking through these
other pages as well.
Definitely more details when you get into that automation of the email and them putting
together your webinar count down page, having actually a video in between when your prospects
sign up and when they see the webinar to help boost webinar show up rates and add value
because it’s going to be really important when you are running an automated webinar.
You need to make sure that every step of the process that you are adding as much value
as possible to make up for the fact that we aren’t going to be there live.
Of course at the same time, do not pretend that it’s going to be live if you are doing
it automated.
If you are not using click funnels or you are looking for an automated solution at $97
a month that puts click funnels very competitive with the other quote on quote the other webinar
platforms out there.
And after playing with several of them, I think 3.
After playing with 3, since I’m bashing them I won’t say their names but you have
definitely heard of all 3 of them.
After playing with all 3 of them, I have gone to using just the basics straightforward functionality
of click funnels because it’s so easy to use, so easy to set up, its integrated and
really the cherry on top is the automation right here with the emails that you just cannot
beat at $97 a month.
Of course if you are already paying $50 or $100 a month or $200 a month for active campaign
or infusions soft, then that probably won’t be an issue.
I’m guessing most of you watching this video aren’t necessarily doing that.
Thank you for watching, I hope you got some value out of this video and if you did go
and hit that like button and go ahead and subscribe ion our YouTube channel for more
business building tactics and marketing strategies just like this ones covered in this video.
Again over at my channel I’m going from A to Z on how to put together an online business
from scratch, when I say scratch I literally started at concept and I have been walking
you guys every step of the process.
This is the second time I’m going through showing you on how to put together a webinar
sales funnel, we are on episode 27.
So go ahead subscribe and keep building the business you love.
Take care.