- A tour of the Amazon Fresh Store in Irvine.
This store just opened today.
It's Amazon's newest and biggest supermarket.
I wanna show you how the store works.
When you come into the store, you got an option.
Do you pick a regular shopping cart or the Dash Cart?
These are smart shopping carts
where they're all computerized.
They've got screens.
You can shop with a regular shopping cart
but this is what you wanna use
and let me show you how this cart works.
And then we're gonna take a look around the store.
So the cart is really smart but when you come in the store,
you'll put your Amazon QR code here for Fresh from the app
and that's how it knows it's you.
And then here, you put a couple bags in it.
It's got cameras, it's got lights
and so it detects everything that you put in.
So now, how do you buy items in the store
that have a barcode?
Well, this is pretty easy.
All you do, you take the item
and then you just put it in the shopping cart.
The shopping cart recognizes it
and then you can see back here on the screen,
we've got Mother in Law's Kimchi, $7.99 each.
You know what?
That's actually a little more than I wanna spend on kimchi.
When I take it out, it recognizes that I took it out again.
And then you can see back here in the shopping cart,
Quantity One Removed.
Maybe next time, Mother in Law's Kimchi.
So to put produce into the smart cart,
first you have to know the PLU.
What's the PLU?
It's a code on the oranges.
It's right here.
It says these are 3107.
So now we're gonna go to the smart cart.
Then right here it says add PLU item.
We're gonna click that
and then we're gonna put in 3107
and we're gonna hit enter.
And it says...
Hey look, that's oranges.
And it has a scale in the cart.
So we're gonna take these oranges right here in this bag,
We wanna take a look at,
then we're gonna put them right here in the cart
and as we put it in the bags that are in the cart,
now we'll look back here and we'll see it measures it.
That's three pounds 25, right there, $1.90.
Confirm weight, duh, duh
we just got $1.90 of oranges.
So if you wanna find things around the store,
you could just ask Alexa.
Alexa, where's Marsala wine.
- Find Marsala wine at aisle 11 and aisle 16.
- We'll find it in aisle 11 and aisle 16.
Which one shall we find?
Maybe the cooking wine on aisle 11.
And look, because I know what it looks like,
I can tell it's right there.
Super easy to find Marsala cooking wine.
$2.39, five stars.
That was a good one.
Okay, this one's got a barcode on it,
so we just put it in the cart.
(cart chimes)
The cart knows we put it in.
Look at that, Marsala wine in the cart.
Now that I've taken him into the dash cart
and some of the items let's take a walk around the store.
Starting from the regular shopping carts
is the produce section.
You can see the big sign that says,
Welcome to Fresh Irvine.
The produce is not pre-packaged.
It looks a lot like a Whole Foods produce section.
You got your avocados, you got your bananas,
you got everything you want,
you got the pre-packaged salads over here
and you've got the big sign that says 15 cent bananas
in the back, that there.
They've got all the cut-up fruits
that you might see at a Whole Foods.
And they've got pumpkins that are $5.99 each.
And just behind produce, we have meat and seafood.
A seafood counter here that you would see
also kind of like at Whole Foods.
They've got a lot of the 365 Whole Foods brands
that you might be familiar with.
And the meat counter, it's quite a good meat counter
for what I would consider, you know, a quick supermarket.
There's all the fish here and it's full service.
So you can get it from the butcher here.
Thank you very much.
And apparently you can order ahead
using the app and just collect it here.
So, that is pretty neat.
Then, they've also got packaged meats
in addition to just the butcher shop.
Obviously, this is opening during the pandemic,
so they've got hand sanitizer stations
where you can sanitize your hands.
Hey, it's even got sanitizer in it.
Look at that.
We've got your standard assortment of chicken, poultry.
And we end up back here in the dairy section
with milk, eggs, creamers, tortillas, of course.
And we'll take a walk on the outside.
Now through the market,
they've got these Ask Alexa stations
where you can ask it a question.
Alexa, where can I find almond butter?
Alexa doesn't--
- You can find almond butter.
- Oh, look at that.
And it says we can find these three types of almond butter
all in aisle 11. - You can find almond butter
at aisle 11.
- That's pretty cool.
And we can tell it, "Hey, we liked that.
"Thank you."
That helps Alexa learn.
I wonder what else we can ask Alexa.
Hey, where is aisle 11?
This right here. This is aisle 11.
So, this must be the almond butter aisle.
Well, it's definitely the peanut butter aisle.
So I'm not gonna walk you through all of the aisles
because then this video wouldn't end.
And so now we're going down the juices,
we're going down by the yogurts.
Now, one of the things I've noticed
walking around this store,
is there's almost as many Amazon employees
as there are shoppers in the store
because they've gotta pick up all
of the online orders that they package.
So you'll see Amazon shoppers walking around.
Now in this corner of the store,
this is Amazon Customer Service Returns and Pickup.
Actually, I just returned a couple of Amazon package here,
when I got here.
There's an Amazon locker in the corner
and then something that's kind of cool,
they've got this Best of Amazon section
along with the Fire and Kindle stuff here.
So you can pick up some of the most popular items on Amazon.
And then they specifically label each aisle
one, two, three, four.
So you can find things in a particular area of the shelf.
So, you know, if you wanna get
your instant pot right there, cooker
along with your groceries,
you can do that too.
Now, this section here at the other end of the store
from where we started or at the opposite corner,
we'll see Deli Meats.
So there's a full service Deli.
It has sliced things.
You can get cold pasta salads.
Over here they've got sandwiches
and it looks like hot and cold.
And I think if I was here
earlier in the day time they'd have soups.
I'm here at about 7:30 at night,
so they're currently not making sushi at the Sushi Counter
but they've got pre-packaged sushis.
Quite a bit of them that look pretty good.
Though I'm a bit of a sushi snob.
So, I probably wouldn't get the pre-packaged sushi.
They've got the Carvery here
where you can get fresh carved meats.
Today it's pork loin, salmon, brisket or chicken.
And they've got the side items over there.
They've got the typical Whole Foods pizza setup.
It is not self serve.
They serve you.
And pizza slices are $1.79 each.
That's a really good deal for pizza.
And they've got the bakery with bread.
They've got the other part of the bakery,
which might be full service at Whole Foods.
It's self service here where you can find the cakes
and you can find the little cake slices.
There's no full service bakery here.
And then this counter,
I guess might have muffins during regular times,
has some packaged breads.
In this corner, there's what looks like
a little seating area that currently
has no seats for their grand opening.
They have a sale on 12 packs of Coca-Cola for $2.69 each.
And then they've got the big normal bread section.
So that's like kind of a big difference
between this and Whole Foods,
is here you'll find a lot of the regular things
that you wouldn't find at Whole Foods
because whole foods just has kind
of the upscale natural stuff.
But, you know, for example,
you would definitely not find Twinkies at a Whole Foods
but you will find Twinkies here for $2.49.
Isn't this kind of cool?
Each one of their price labels
tells you the rating of the item on Amazon,
how many ratings it has and how many stars it gets.
So apparently the Swiss Rolls,
people like better this gets five stars
and the Twinkies only get four and a half.
Now, I wanna show you just a little bit more
of the food bar.
So, they've got this Food to Go,
which has a lot of pre-packaged foods.
So down here we see there's some pre-packaged salads,
there's pre-packaged Cobb salads,
there's pre-packaged sandwiches.
I would imagine during normal times
that would be a salad bar.
And then they've got the Hot Bar over here,
which has places for soup
though there's currently no soups.
And then it's got packaged
but like mashed potatoes.
It's got packaged macaroni and cheese.
So some of the hot goods you saw
back in the Carvery are there.
And then this is a really good price
though they are currently sold out.
Rotisserie chickens for $5.
That's like the price of Costco.
And then a bunch of these meal kits here
that you can buy the stuff and take home.
You can see these are from the Amazon Kitchen.
You can get like a chicken breast or bacon wrapped parmesan.
How much are those?
They're like seven and eight bucks.
So, these are like pretty good things.
If you're looking to make a meal.
Then in these clear things they've got chicken pad thai,
chicken tikka masala, turkey meatloaf
and spaghetti and meatballs.
It's funny that these have ratings on them too.
So let's see,
what's the highest rated one?
Chicken and meatballs had three and a half
but chicken tikka masala has four and a half.
They have a very large beer and wine aisle,
which was always a really popular aisle at Whole Foods.
Then they've got...
You want soups to take home,
they've got Ready to Heat Soups.
So you can just bring any of these soups home.
And they've got some Boston Chowda Lobster.
Basically these are on sale, $2 off.
Crab soup, red lentil.
This nice selection of beverages, teas, waters.
And so here they have cash registers.
So if you've got the regular shopping cart,
you would go through here to check out.
They say they also have free 2-hour grocery delivery
and 1-hour pickup with Prime.
So if you have Amazon Prime,
then you can pick up things in just one hour
from the time you order it.
So that's pretty good.
And that brings us back to the beginning of the store.
And if you have your smart cart,
then this is where you exit out.
And with a smart cart,
you just push it out over these green arrows.
And as you do that,
your credit card automatically gets charged.
You get an email.
- [Woman] You go straight on that,
right all the way to the black carpet right over there.
Awesome
So it's gonna automatically sign you out
and then it's gonna send you an email to your receipt...
Or your receipt to your email, sorry.
- All good?
- [Woman] All right, you're all set
and I'll take the cart from you.
Thank you so much.
- Thank you.
What did you like about the Dash Cart?
I get to do a little survey
- [Woman] All right. You're all set.
- And then you just pick up your bags and you go.
It's almost like stealing but better.
So once the lights turned green on the cart,
all you got to do is pick up your bags,
walk out the door.
If you want a shopping cart to take to the car,
they will give you one of these.
And 'cause it was opening weekend,
they've also got $10 off coupons.
Pretty neat.
So how was the shopping experience overall?
We really loved it.
We love not having to wait at a checkout.
It wasn't busy this weekend but it really sucks my life
when I get to a checkout at a store
and have to wait a long time.
Well, if you enjoyed this video,
come check out Amazon Fresh
and you might enjoy watching
some of my other videos from Orange County.
You can find my San Clemente travel guide here
or Dana Point right here.
As usual I won't say goodbye
'cause I'll see you in one of those videos.