The blogosphere is competitive.
There's over a billion blogs.
That's one blog for every seven people.
How are you gonna compete?
What is content marketing gonna look now
in today's competitive environment?
Hey everyone, I'm Neil Patel,
and today I'm gonna share with you
what does content marketing look like in 2019?
(upbeat music)
Before we get started,
if you want more content marketing tips,
more marketing tips in general,
whether it's essay or social media,
make sure you subscribe to this video and this channel,
that way as I release more content
you'll get notified about it.
Now I have a question for you.
How many of you guys push out content,
and get very little traffic to it?
If you're not getting results,
leave a comment with yes.
If you're getting a ton of results,
leave a comment with no.
See in 2019 content won't rank as well as it used to.
Yes they say content is king,
but you already know there's over a billion blogs.
Nowadays Google isn't just picking from,
hey what content do we wanna rank,
'cause we lack content.
They're like, we have content on everything under the sun,
and the same thing a hundred other times.
So now they're just not picking,
what content do we wanna rank?
They're looking at authority, user metrics,
they're even looking at when was the content created.
Why would they wanna rank a content that's two years old,
when they can rank something that's less than one week old.
So when it comes to content marketing in 2019,
you need to make sure that your content's
also being up to date.
If you don't update your old content,
you're not going to get as much love
as people who're continually pushing out new fresh content.
Second tip I have for you
is don't regurgitate the same information
over and over again.
People are tired of reading 12 SEO tips
that'll double your traffic.
You can google it,
there's probably different variations of that number,
but there's probably hundreds of articles on that subject.
Write something new, fresh, that hasn't been seen before,
you're more likely to get traffic, rankings,
and even social shares.
I know you're not gonna like this third tip,
but the third tip for you guys
is to create video and audio based content.
Text is overrated,
it doesn't help you connect with people as much as video.
I still love text, I still crank out text,
but the future is video.
It's much more personable, people get to know you,
your personality, your company better.
So create video based content,
upload it to YouTube, Linkedin,
heck you can even do Twitter and Instagram
if it's short enough,
and of course Facebook.
Don't share the same video over and over again,
like sharing your YouTube video on Facebook.
You gotta take that video all over again,
and reupload it into Facebook.
Linkedin for example,
you gotta reupload the video all over again
versus sharing the link to that Facebook video.
Or that YouTube video.
Now with audio you wanna create a podcast,
it's easy, you can just bust out your phone,
create a audio file, upload it to Itunes or Lip Sync,
and you're off and to the races.
Same with video,
you don't actually have to go into a studio like I am,
and shoot all these fancy videos and pay money.
You can just bust out your phone.
I would even say most the time,
from all the tests we've ran,
the videos that you end up running on your iPhone
convert better if you're selling a product or service.
So there's nothing wrong with doing that.
Just look at Tai Lopez,
he's known for just busting out his phone,
and recording videos and it does very well for him.
And the last tip I have for you is promoting your content.
In 2019 you gotta spend more time promoting than writing.
Again, I can't emphasize this enough.
There's too much content on the web.
It doesn't matter how good of a content piece you write,
it's not gonna be seen unless you promote it.
So spend more time promoting than writing.
Use the 80 20 rule.
20% time writing, 80% promoting.
And a few ways I would promote it is one,
email all the people who link to your competitor content,
and ask them for a link.
So you can use tools like Buzzsumo,
type in a query related to your space,
see all the other popular articles within your space.
You then take that and put that url into hrefs.
Shows you all the people who link link to that url.
Then you hit up all those people that link to it,
and be like, hey john,
I noticed you linked to article A,B and C
from author 1, 2 and 3.
I have a similar article that just came out,
but mine covers this,
that and the other that the original one didn't.
If you like it feel free to link to mine, cheers, Neil.
Then you also need to get social shares.
Getting backlinks isn't enough.
Facebook, Twitter, all these social sites
drive a lot of traffic.
Similar to how you went into Buzzsumo,
and you researched all the other
competing articles on the web.
You then wanna go to Buzzsumo, go back to those articles,
click on the view shares button,
and it'll show you every single person
who shared those articles.
That simple thing will help you get more social traffic.
And in 2019 if you don't leverage these tactics
you're not gonna do well.
A lot of people have the old mentality of,
hey I'm just gonna keep creating new and new content,
and just crank out 10 posts a day.
Well if you do that you're probably gonna regurgitate,
you're not gonna get rankings.
Google already has more authoritative sites to choose from.
You can't just do the old stuff
that worked in 2018 and 2017.
You gotta leverage these tactics,
even the video stuff I described.
I know a lot of you are like,
I don't wanna create video, it's too much work.
You know what?
With YouTube SEO I get over a hundred thousand visitors
a month just from YouTube SEO.
That's amazing, it's a channel you have to leverage.
And best of all, unlike Google SEO,
YouTube SEO, you can get results in less than a week.
I kid you not, I created a video on SEO,
and I started ranking for the term SEO on YouTube
in less than one week.
So thank you for watching,
and if you enjoyed this video
make sure you like, subscribe, comment,
share this video, and of course,
if you need help with your content marketing
check out my ad agency Neil Patel Digital.