TECHNIQUE LIKE IS ABOUT BEING
-- NOT EXPENSIVE A FRACTION OF
YOUR PERSONALITY.
>> I HAVE A PASSION FOR MAKE
THINGS WORK MAKING -- FINDING
THE LIGHT REALLY HAVING --
DEFINING, MY PERSONAL,
DEFINING WHO I AM BY WHAT I
LIKE, AND WHO I WANT TO BE.
>> THAT WAS ONE HALF OF THE
WILDLY POPULAR DUO FROM
YOUTUBE MR. K, HUSBAND AND
WIFE TEAM MORE THAN FOUR
MILLION 400 MILLION VIEWS MORE
THAN FOUR BILLION MINUTES
CONTENT SPECIALIZE IN
DO-IT-YOURSELF PROJECTS
BEDROOM MAKEOVERS TO EXTENSIVE
RENOVATION IT IS CONVERSATION
THAT MARIA HAD WITH
MR. K COFOUNDER.
>> THANKS SO MUCH, MARIA FOR
HAVING ME GOOD MORNING.
YEAH, SO YOUTUBEERS NEW SORT
OF THING WE AND WIFE FROM
TRADITIONAL ENTERTAINMENT, AND
BACK IN 2009 KIND OF LOOKING
FOR A WAY, TO BE A LITTLE BIT
MORE ENTREPRENEURIAL WE ARE
BOTH CREATIVE, WE BOTH REALLY
WANTED MORE OWNERSHIP WHAT WE
WERE DOING SO YOUTUBE WAS SORT
OF STARTING TO BECOME A THING,
AND WE JUST STARTED LEANING
INTO THAT, AND YOUTUBE IS A
PLATFORM FOR LEARNING WE ARE
BOTH SELF-TAUGHT IN OUR AREAS,
MORE DESIGN SIDE I HANDLE MORE
BILLING SIDE DO IT, WE
ULTIMATELY STARTED WORKING ON
CHANNEL ABLE TO DEVELOP AN
AUDIENCE, WE GOT TO RENOVATING
FIRST HOME WE’RE ONE OF THE
TOP INTERIOR DESIGNS ARE
FURNITURE LINE COMING OUT A
WILD RIDE EXCITING.
CONNECTION WITH GENIUS WHAT DO
YOU THINK IT WAS THAT GOT THAT
CONNECTION WITH AUDIENCE?
A LOT OF PEOPLE HAVE GOOD
IDEAS THEY ARE NOT ABLE TO GET
400 MILLION VIEWERS NOT ABLE
TO RESONATE THE WAY YOU
OBVIOUSLY, HAVE BEEN ABLE TO
DO IT DO YOU PROMOTE A LOT
THROUGHOUT YOUTUBE HOW DID YOU
REACH SO MANY SO QUICKLY.
>> SURE, I THINK A COMBO OF
THINGS, I THINK -- PART OF THE
MOST IMPORTANT THING IS WE SAW
A LOT OF GROWTH WHERE WE GOT
VERY SPECIFIC WITH WHAT WE DO.
SO YOU KNOW OUR CHANNEL IS
PRETTY MUCH ENTIRELY ABOUT
INTERIOR DESIGN I THINK YOU
NEED A LANE ON YOUTUBE, ALSO
TEACHING PEOPLE ALL ABOUT
LEARNING NOT JUST SHOWING
PRETTY THINGS WE ARE SHOWING
YOU HOW TO DO IT YOURSELF,
THEN I THINK SMART THINGS A
SERIES WE MAKE OVER, THE
BIGGEST YOUTUBER HOMES ON
PLATFORM, THAT IS PART OF WHAT
WE DO MAKE FANS’ HOMES IN,
COMMUNITIES, BUT, YOU KNOW,
ABLE TO SORT OFCROSS PROMOTION T
WAY I THINK LUCKY ALSO WE BOTH
KNOW PRODUCTION, YOU KNOW I
WAS A -- WE BOTH COME FROM NOT
-- I WAS A AMUSINGS SIGNED
ATLANTA RECORDS TOURING MY
WIFE WAS ACTRESS IN TV SHOWS
STUFF LIKE THAT WE SAW BIG
SYSTEM PRODUCING CONTENT SAW
WHERE THAT COULD BE
BOOTSTRAPPED ABLE TO BRING
THAT PRODUCTION VALUE TO
YOUTUBE, AT FRACTION OF THE
COST I THINK PEOPLE EXCITED
FREE TELEVISION QUALITY
CONTENT ON YOUTUBE THIS LEVEL
THAT WE HAVE OTHER FOUR
MILLION SUBSCRIBERS A LOT OF
INCOMING BUSINESS SO YOU KNOW
WE HAVE REACHED OUT, PEOPLE
MANUFACTURES LICENSING
PROGRAMS REACH OUT TO US, AND
THEY ASK US TO, YOU KNOW, DO
LIVE WITH THEM STUFF TEAM WITH
-- FURNITURE MANUFACTURER IN
AMERICA ONE OF THE BIGGEST IN
AMERICA AND CANADA, AND
DEVELOPED LIVE FROM SCRATCH
GREAT EVERYTHING UNDER 500
DOLLARS AUDIENCE CONSCIOUS OF
PRICE POINT FURNITURE EXCITING
VEIL IN EVERY STORE THAT SELLS
FURNITURE ONLINE RETAILERS BIG
BOX STORES AMAZING HOW WE GOT
HERE I DON’T KNOW BUT IT IS
AMAZING.
>> IT IS AMAZING.
THIS IS THE AMERICAN DREAM,
AND YOU ARE LIVING IT DID YOU
EVER EXPECT TO BE IN THE
POSITION THAT YOU ARE IN
TODAY?
IN TERMS OF BEING THIS
SUPERSTAR ON YOUTUBE, AND
HAVING A VIABLE BUSINESS, IN
SELLING ALL OF THIS INTERIOR
DESIGN PRODUCTS.
>> WE DEFINITELY REALIZE HOW
FORTUNATE WE HAVE WE WORK HARD
AT IT I DON’T KNOW THAT BIG OF
A SURPRISE WE CAN KEEP IT
GOING BUT WE HAVE A --
11-MONTH-OLD STILL SOMEHOW
CRANKING OUT 12 HOURS OF WORK,
AND YOU KNOW TAKING CARE OF
HIM, STAYING AT HOME, DURING
THIS TIME, SO IT IS A LOT BUT,
YOU KNOW, I THINK -- MY POINT
IS WE ARE WORKING HARD NOT
EASY.
BUT WE ARE STILL
>>, OF COURSE, IT IS NOT.
>> THAT IS TERRIFIC CONGRATS
TO YOU AND KATE YOU ARE ALSO
PARENTS, TO YOUR 11-MONTH-OLD
YOU GOT A LOT GOING ON BUT A