- I love the LOL backpack when memes as much as anyone
but as much as you love them,
(backpack thudding)
they're over.
The LTT Store Backpack is finally here.
Every stitch, every zipper was painstakingly considered
to make this the tech bag.
And we are gonna go through absolutely everything
that makes this final version of it utterly unique.
And this detailed look at our first unit
off the mass production line
is brought to you by Shopify
who offers the easy to use all-in-one commerce platform
that powers LTTstore.com
where you can put in an order for this backpack right now.
Let's begin with the outside,
because basically every pack that I've ever owned has failed
in one of three places, either here, here, or here.
So each of those has been either double or triple reinforced
to the point where we're actually gonna do a video
showcasing this.
You could tow a car by the handle of this backpack
and it would not tear off.
The top handle is triple riveted into place.
The seams for the arm straps are reinforced.
The bottom of the arm straps
have reinforced seams and rivets
so that they (groans) cannot come out.
And our size adjustments,
I don't know why nobody does this,
are metal rather than plastic,
so they will never break down.
An added benefit is that the teeth are nice and sharp,
so once it's in place, it will not slip.
Now, I use a backpack at trade shows
and I'm a bit of a sweaty boy.
So a major consideration for us
was the shape and depth of the ribs on the back
so that you can actually get a little bit
of air flow through,
not just around your back and along your spine
but also on the shoulder straps.
'Cause I take off my backpack
at the end of the day, it's like stain, stain, stain.
It's pretty nasty.
One of the other ways we deviated
from standard backpack designs is the spacing
of the arm straps.
I would often end up with chafing marks on the sides
of my neck after a long day of wearing a heavy backpack.
Not so with ours, we adjusted both the width
and the angle so that they sit comfortably on the shoulders
and don't like kind of fall back and pull back
with a gap back here, rather than rubbing on your neck.
One of the bits of feedback we got
from our first couple of prototypes
was that people really wanted to see a luggage strap
but we didn't want the luggage strap to be permanent
because I wanted that ventilation on the back, right?
So we came up with this detachable luggage strap piece here.
It's strong enough, thanks to the Velcro straps
that it won't fall off your bag,
but if you're not into it and you don't wanna use it
all you gotta do is fold it up.
Actually you don't need to do it in quarters,
into halves, and it fits perfectly
in the RFID-blocking passport pocket.
We made it deeper so that it would accommodate this
because the idea was that if you're traveling,
you probably have your passport in here
and your luggage strap on.
And if you're not traveling,
you can tuck your luggage strap in here.
It goes all the way across the back
so that it sits centered and doesn't bother your back
'cause it'll sit right in the small.
The outer fabric is called reprieve.
It's made of recycled water bottles
and it's abrasion resistant,
tear resistant, as well as water resistant.
It's not waterproof.
I wouldn't take your bag and dunk it into water
with all your valuable electronics in it.
But if you get caught out in the rain, the reprieve fabric
plus our use of YKK waterproof zippers
is gonna go a long way towards keeping your electronics
and anything else safe and dry.
Of course, standard abrasion resistance
wasn't enough for a careless boy like me.
I get home at the end of the day,
I'm like, "See you later backpack."
So this is another point of failure I've seen before.
The entire bottom of the bag is double layered.
You manage to wear through this, dragging your bag around,
there's a whole other layer there for you.
The internal volume is 25.5 liters with a total volume
of 35 liters, meaning that it fits absolutely perfectly
under the seat in front of you on the airplane.
And if you're the kind of person
who wants to pile on even more stuff,
say for example, on the webbing here, here,
here, and at the front,
we have a removable chest strap
that comes installed by default,
but that can be easily taken off if you prefer
to not have it, there's a little slit in here
and you just put the strap back in place.
It sits like that.
And then it's hidden away when you don't wanna use it.
Not everybody's into that whole scene.
I get it.
It's a little tricky to get in
but the benefit is that it won't ever come off by accident.
Oh, yeah, and it has a small elastic
and that's just to make it a little bit more comfortable
when you're moving around.
Now's as good a time as any to mention
the carabiner zipper poles that we had custom done.
They got little LTTs on them and everything.
The idea here was to make it a little less convenient
for someone to roll up and open up your bag.
Or if you're like me
and you have maybe like a racket sticking out
or let's say you've got a battery bank
that you wanna store in this pocket right here.
And then cable manage up to your phone
that you're charging in this pocket
over here, for example.
It'll allow you to have it ever so slightly open
to make space for it,
but not risk having your bag just casually open up.
I mean, with the quality of these zippers,
it's very unlikely,
but every element of the design was for today
and for 10 years from now.
This isn't actually my typical load out though,
so let's go ahead and start filling this thing up
with the kind of stuff that I would normally put in it.
We'll start at the back where it's pretty typical
for a backpack these days to have a laptop slot
or a tablet slot, or even a slot
for another electronic device.
But what about all three?
I usually daily drive a 13.3 to 14 inch laptop
and you can see it'll accommodate one of those
fine, just fine.
But I know that for some of you, 15.6
or even 17 is more the way you like to roll.
So we made sure that we could accommodate that as well.
Now, something you might notice when you get the backpack
is that we don't actually have a pad
at the bottom of the laptop sleeve
but that is by design.
The way that all these layers of sleeving for your iPad,
what the...
Hey, something else with a screen on it, who cares?
Slip my fold in there.
The way that they all get sewn together
adds a natural cushion due to the way
that the seams come together.
So when the laptop bag gets filled, it's absorbed.
So it doesn't actually just hit the surface down below it.
This chunky pocket right here was designed
to accommodate even very large chargers.
So you can see that's why it goes so low.
And then I really like to keep a power bank
or some other kind of accessory here.
One of the early considerations
for the design was portable gaming handhelds,
like say for example, ah, yes, (groans)
it's a little bit back heavy right now
'cause it's got nothing in the front
and it's completely open.
Oh, fun fact, if it wasn't completely open,
it actually holds its form really, really well.
Even though there's nothing in the front right now,
you can see it's extremely back heavy,
but it'll still just sit like that.
Let's go ahead and put this in here.
This pocket opens up nice and wide
just so that you can get at the very bottom, if you need to.
And during the design process for this bag,
Valve announced the Steam Deck,
but didn't announce that they were gonna be shipping it
with a carrying case,
So we actually rejiggered the bottom down here
to make it so that if you really wanted to,
you could put a Steam Deck down at the bottom.
And we have another screen safe
soft fabric panel stitched in at the bottom
to make sure that it's not gonna scratch your screen.
So I've got a grand total
of four electronic devices in here
and it's not even breaking a sweat.
If you have a larger power brick,
say for example one like this for a really chunky laptop
or one like this for a super extra chunky laptop.
Ugh, let's see, we did manage to get enough height clearance
in here even for that boy. (chuckles)
You might wanna use this second pocket here
for your power cable that goes into the wall.
That was actually why we put it there
but that doesn't really apply to me.
So I'll keep a battery bank in there
and I'll just...
Ah, yes, the thing that delayed the backpack pass,
the back to school season, the AirTag pocket.
I was like, "Do we really need an AirTag pocket?"
And then I was like, "Yeah, we do."
So right here inside the lower down zipper
where the water bottle holder is,
there's a teeny-tiny little pocket stitched right there.
It's easy enough for you to get at, but hidden away enough
that if someone were to casually search your bag,
it is unlikely that they would notice it there.
Obviously compatibility with our own products,
our 21 ounce and 40 ounce water bottles was imperative.
So we designed this elastic, stretchy water bottle holder
that will keep your bottle upright in your bag
and hold it securely
whether you prefer the small boy or the 40 ounce guy.
(zipper buzzing)
Look at that.
Now, I could imagine some people looking
at the main compartment
of this bag and thinking, "Gee, you guys
kind of didn't put a lot of organization pockets in there."
That's by design.
Another one of the big challenges that I've had
with other bags that I've owned in the past
is that there was nowhere to put really bulky stuff.
I often use my bag
as an overnight bag or even a two night bag.
So I wanna be able to put in a couple pairs of boxers
couple pairs of socks, pair of pants or two
a couple T-shirts and having somewhere
where you can just kind of pack everything in,
where it doesn't impede your ability
to access all of the other organizational pockets
in the bag.
It's freaking awesome.
That was two beach towels and a hoodie,
and I'm not even close to done yet.
Got my iFixit kit.
Let's throw in a mouse pad, also from LTTstore.com.
I call this the compartment of holding.
That's what it does.
(zipper buzzing)
Let's put some strain on these zippers,
show these folks how it's done.
Do we have a scale?
(upbeat music)
Okay, we're up to 23 pounds, not bad, but we can do better.
(scale thudding)
Unfortunately, not all of my devices are USB type C yet.
So one of the things that I like to keep
in the side pocket here is a USB micro B charging cable
for my G Pro Wireless Superlight,
go ahead and pack that in there.
And then we make our way around to the front.
The sunglass holder is something we agonized over.
If we had gone with a super hard plastic shell
in the inside liner,
then obviously it would offer the best protection
but it would take away
from the internal volume of our pocket of holding.
And it would be a little bit harder
to get things in and out of it.
Oh shoot, I missed something in the bag of holding.
Right, there's like an organizational pocket
of holding there too, just a nice big one.
Anything I like to have quick access to
like my two and a half gig network adapter
my USB-C to Type-A, the water cooling fitting
I use when I'm desperate,
business cards and my type C dongle.
(zip buzzing)
There we go.
Sorry, sorry.
Back to the sunglass holder.
If we went too soft, well you'd risk crush damage
to your glasses just from having the bag full.
So what we settled on was this film.
It's like a stiff film that goes under the super soft liner.
So you can put them in in whatever way works best
for the natural shape of your glasses.
Mine actually seemed to cooperate best.
Just kind of looking up at me,
a little bit, something like that.
And then let's put some more strain
on our zippers here, shall we?
Our last pocket is the one
that we've probably made the most revisions
to over the course of finishing up the design.
This is a really funny one, keeping with our philosophy
that all of our products should work well together,
we extended this pocket and shortened this one
to ensure that there would be a place
to put our screwdriver.
But then we realized
that if you were to put something like an SSD in there,
unless you have the world's tiniest hands,
you'd have absolutely no hope whatsoever retrieving it.
(zipper buzzing)
So we added a little zipper,
to make sure you can get stuff out of the bottom
of this pocket if you want to.
But really what it's for is a tool like a screwdriver
which will also be available soon.
I like using this one for thumb drives, SSDs,
anything that I wanna keep nice and safe.
This is where my little light goes, put my headphones
and my JerryRigEverything knife right here.
Nice, easy access to those.
And then this one, boy, did we ever debate this guy?
(zipper buzzing)
We were thinking of doing this
as a three-way zipper this way.
So it would fold down like this.
The nice thing about that approach
would've been that you would just take these
put them halfway down and kind of flap it open.
So the drawback of the way we did it
is that if you've got a lot of weight in here,
it can kind of sag.
But the advantage of this way
is that you will never accidentally dump the contents out.
So we settled on going this way
and I'll show you how I like to use it.
So I've got like, you know, some extra paper towels
mask, my side cutters, some pliers.
And the way that I typically use it is like this.
I'll just open it up, like halfway along the bottom
and that way I can access everything inside this pocket,
everything in here, and it doesn't sag
even with all that weight on it.
One, two, oh, no, no, that's pounds.
That's a lot of weight.
But what's really cool is that all the time
and thought that we put into the positioning of the straps,
the angle, the shape of the back panel,
it's already paying off
because at the popup shop we did
where we sold the first 50 units of the bag,
we had people show up with their existing backpack
full of heavy stuff, load it all into the LTT backpack
and they were like, "Ha it's actually not as hard
to carry anymore."
And you can see that in the reviews on the site.
Oh, Andy asked me to make this joke.
It's so big, it can store a car. (laughs)
Oh, right, this webbing on the front, this was from a shoot.
I needed to carry a walkie talkie
and I needed to use my hands.
I was like, there's nowhere to put a walkie talkie
on the front of this bag, thankfully make my own bag.
So this is so you can put a walkie talkie
or some kind of navigation instrument
or whatever the case may be.
If you wanna take it out for a day pack
or on a hike or something like that.
Wanna try the fully loaded one, Bell?
- Ooh.
- Don't oversell it.
- No, the padding on this is super nice though.
- So the key with padding is not how thick it is,
it's actually how firm it is.
The early samples that we got used are really thick
but really squishy padding.
And what happens with a squishy padding
is that you go through it and then there's no padding.
So that's why counterintuitively
the padding on the arm straps
is actually like really hard to compress.
It's a lot of freaking weight in here
but we passed all the durability tests
that we submitted to third parties
with absolutely flying colors.
It's a super, super durable bag and you can buy yours
on LTTstore.com.
Massive shout out to Shopify,
they've been a great partner through all of this.
So I have no idea what the talking points are
but we use Shopify to a, build our site,
b, monitor all of our analytics,
c, run things like the popup shop.
They have physical hardware
so that you can take payment in-person.
You don't just have to use them as an E-commerce platform.
And they've been absolutely instrumental
in helping us get products like this,
the screwdriver T-shirts, whatever else it is to market.
So shout out Shopify
for sponsoring the video
and yeah, let's keep working together, boys.
Our Canadian bros.
If you're curious about starting a business,
you can drive Shopify for 14 days for free
at shopify.com/shortcircuit.
I'm gonna pull out everything we put in this bag
And a couple of other things that I slipped in.
That's a big towel.
Oh, did I say there were two towels in before?
it was one.
(devices thudding)
And yes, the AirTag, see, totally forgot about it,
the system works.
Here it is.
Going to the beach, going away for a couple days,
yeah, I think this got you covered.
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