This week's restaurant operations tip
is going to address one of the biggest reasons why your restaurant
is not as successful as you want it to be.
It's a very specific reason, I'm going to share with you right now.
Hey, everybody. Ryan Gromfin here - author, speaker, chef, restaurateur,
and the founder of the RestaurantBoss.com,
as well as clickBACON.com.
And like I said earlier, today, I want to teach you
one of the biggest reasons why your restaurant may not be exactly
where you want it to be, it may not be as successful as you want.
And that really comes down to this one question of,
did you do it? Did you take action?
See, because knowledge without action is useless.
I often say in the restaurant business that ideas
are 20% of success and execution is the
other 100%. Obviously, it's a play,
it's a joke that it takes 120% to get
to be successful in the restaurant business, right? We know it's hard work,
but the reality is, a lot of us have these great ideas
and these aspirations and these dreams and these goals,
but if we don't execute on them if we don't put the work in behind them,
they're just never going to happen. The ideas are useless;
the knowledge is useless without the execution.
Here's what I mean by that -
imagine going back in time, maybe 10 years ago.
If you were a restaurant owner then or any business owner,
you probably would have wished,
begged even for a way
to get your message out to the whole world.
You would have loved a medium for free,
where you could share daily updates with what you're doing at your restaurant
in real-time completely for free,
right? If you were a chef, 10 maybe 15 years ago,
you would have loved to have had your own radio show
or a television show
or a way to share your talents with the entire world.
The problem was is, 10-15 years ago, right?
That type of media would have been very expensive,
very hard to do, very hard to produce, so a lot of us didn't do it,
but I think you know what I'm getting at.
Today, we have that ability.
We could let the whole world know for free
what we're doing in our restaurant at any time,
what specials we are offering, what competitions we are doing,
what fun we're having,
how great we treat our employees,
how cool this new menu item that we just put on our menu, right?
We can do that in real-time completely for free.
If you're a chef or a restaurant owner,
you can have your own radio show today, your own television channel
for nearly completely for free today, right?
YouTube, Instagram, Snapchat,
Facebook - all those tools are available to us.
The tools that we wished we had 10 or 15 years ago
are available to us today.
The only question is, are you doing it?
Not just are you doing it, but are you mastering it?
If you have a Facebook page are you just dabbling and
putting a few things out here and there,
or have you mastered the technology?
Because you can reach an enormous amount of people for free.
You can do the same on YouTube, you could do the same with a podcast,
right? Everything is the same,
the mediums have just changed.
Facebook is the new newspaper.
A blog is the new newspaper.
Podcasts are the new radio shows.
YouTube are the new television shows.
So everything we've ever wished for is here today,
it's now, it's present, it's cheap, it's easy, it's free,
but the question is - are you doing it?
And then if you are doing it, are you mastering it,
or are you dabbling in it?
I hope that message wasn't a little too harsh for you today.
A little reality in the middle of the week,
but in all seriousness, I really hope that you enjoyed this,
I hope it gets you thinking a little bit about what we can be doing better
about how we can be doing it more often.
And I really hope that you'll join me next week
for another video training just like this.
This is Ryan Gromfin with the Restaurant Boss.
Wishing you higher profits and more freedom.
Have a wonderful day.
[Music]
Hey, everybody, Ryan here. I really hope you enjoyed that video.
Would you mind doing me three really quick favors?
1st) Would you like this video? Wherever you're watching it,
there'll be a button for you to go ahead and click and like the video,
and then leave a comment somewhere so I could answer your questions.
2) Would you go ahead and subscribe to this channel,
that way I can continually deliver you
the newest updates every time I release a video.
And then 3) I'd like to give you something.
If you're the kind of person who really wants to get ahead in life faster,
I have a 90-day planner here
that I'd like to give you.
I use this planner every day in my business and actually,
I think this is one of the reasons why I'm able to get as much done
as quickly and as efficiently as I am able to.
See every year when I sit down to plan out my year,
I sit down and I do 4 of these 90 day planners because
I believe that we can't get as much done in a month as we think we can,
but we can get a lot more done in 3 months
than we think we can. And so I've developed a system,
I call it my 90-day plan or system
where you can achieve just about any goal you want in 90 days
if you follow this. And I'd like to give it to you completely free.
Like I say, this is on my desk every single day
and I use it in my business and I teach my clients how to use it.
And I'd like for you to have it for free.
All you have to do is head over to
TheRestaurantBoss.com/Goal.
G-O-A-L.
Again, that's TheRestaurantBoss.com/Goal
and then just give me your first name and email address
and I'll send this right over to you, all four pages.
Until the next time I see you, go out every day
and improve the lives of your customers, your employees,
your vendors, and of course, your family.