all right guys we're at the end of 2020. i'm going to talk about
everything i learned in this crazy year of 2020.
as you can see i'm all dressed up so you know what that means what it means that i'm gonna
do my recap what's up music entrepreneurs my name is Cracka Lack welcome back to cracka lack tv in
today's video i'm going to talk about everything that i learned in this crazy year of 2020 and
i'm also going to walk you guys through everything that i did this year 2020 is going to be something
that people are going to be talking about for a long time and it's definitely something that
we're going to be talking about for the next 10 minutes i can guarantee that make sure you watch
them to the end to hear everything that goes into the most important thing that i learned
this year all right so top of the year everything started off just like usual i was shooting a lot
of music videos putting out a lot of vlogs studio sessions making beats went down to indianapolis
linked up with chucky workclothes made some beats and started filming a documentary for him
what's up indianapolis some crazy just happened we started doing shows after that we went out to l.a
king crooked west coast hip-hop your growth i feel like i almost died in colorado
and then boom i don't know where this thing called covid hits and the world is shut down so
that leads me to the first thing that i'm going to talk about that i learned this year and it's
adapting a lot has changed and the people that are still winning were able to adapt you don't play
victim you utilize the resources you have and when quarantine happened the thing that all of us had
was time i hope that each and every one of you watching this video has something to show from
how you utilize that extra time you had during quarantine for me for the first time in years i
was caught up on everything and it was like man what are the things that i wanted to do
that i knew i could do should do i just didn't have time to do it and one of those was start a
podcast so i started my podcast free game with crack burning drive and hunger in their stomach
major facts bro music video i've ever shot in my life negative energy from other people i was able
to put out 10 episodes and i'm currently in the process of scheduling my next 10 to 20 episodes
for 2021. a podcast is a dope networking tool and it allows you to get access to people that maybe
you wouldn't have had access to if you didn't have a platform such as a podcast i mean who
doesn't like talking about themselves that's what you're doing you're asking them hey man we be a
guest on my podcast i'd like to talk to you about who you are and what you do i'm very interested
in your story and i feel like my audience would connect with it if you guys have checked out any
of the free game of crack podcasts let me know in the comments and just put free games also during
quarantine i was joking with my girl i was saying i got smarter i consumed a lot of content there
was things that i was looking up i was thinking of different ways to make money remotely through
the internet i learned a lot about ads and in the future i plan on sharing information about running
ads and promoting and growing your brand let me know in the comments that sounds interesting and
i'll do future videos talking about ads when my studio opened back up the demand for studio time
was crazy this is a really important milestone accomplishment it's a transitional phase of my
life and that leads me to expanding my team so i own crack college recording studio here in lansing
michigan and i now have two other studio engineers that run sessions here at the crack house
also malik who normally films a lot of these youtube videos and the behind the scenes content
he's running the social media for it so i'm very excited for the way that things are going with
crack house recording studio and then my plans for next year is to offer mixing and mastering
services to people all over now youtube i started the year off at 20 000 subscribers
as you guys can see i'm currently floating around 40 000 subscribers which means i doubled
my youtube subscribers in one year if you're interested or want me to talk more about kind
of how i grew my youtube this year and doubled my subscribers in one year again let me know in
the comments i make these videos to help you guys out alright so last year in 2019 i put together
my first ever music video tour where for about seven days i went to a different city or state
each day and i booked one or two music videos and i linked up with a lot of artists my plan
for this year was to go bigger and better and do like a whole month different seating and stay
every single day and book a music video or more every single day when culvert hit that kind of
killed that but i still managed to do a mini tour where the first day i went to indianapolis indiana
the second day i went to nashville tennessee and that's where i filmed
a video that i think a lot of you found me from which was how to shoot a music video
with your phone tutorial this video was my first ever youtube video of just me that hit a hundred
thousand views so that's a big deal for me i appreciate you guys for watching that video
again let me know in the comments future video topics or suggestions and things that you want
me to cover that way i can help you guys out some more so if all you have right now
is just your phone use your phone just look over at the camera i know we've got a phone
but usually it's a real camera then i'm with the chattanooga tennessee i filmed a wedding
yeah you got me on that one okay i never heard him call that but anyway
thank you then the next stop was knoxville tennessee and that's why i shot my first
ever country music video for katie noel i can officially say i shot my first country music video
let's talk about fulfillment prior to quarantine my life was very well i guess
it's always very action-packed and fast-paced but it 100 revolved around customers all day
every day i was doing work for customers whether it was making a beat for our artists
or editing videos for artists and i kind of put anything that had to do with just me
like making youtube content like this this was always
on the back burner and i would just do this once in a while when i would have some free time
but once i was shut down not shooting music videos the studio shut down i'm not doing any sessions
all i had was time i fell in love with the fact of waking up every single day with a full to-do list
that revolved 100 around myself and from that i learned that there's some things that we do
to make a living and then there's some things that we do to make us feel like we're living
and the fulfillment that i get from doing things for me helping other people being that shortcut
that cheat code like getting the feedback from you guys that's fulfillment that i've never really had
like that before until this year on my youtube channel now talking about fulfillment and being
inspired and motivated there's a guy that i look up to and he goes by the name of
charlie rocket i met him in las vegas i'm about to meet charlie rocket listen me my boy what's up
i did a lot of work with chucky work clothes shout out to chucky if you're watching this
shout out to team insomniac we went out to the west coast and he had me shoot a music
video for a hip hop icon crooked eye aka king crooked shout out krakalak west coast salute
then we went to
that the the l.a coast was done it was time to go to the east coast went out to pittsburgh then
we hit new york city i shot a scene for a music video in the center of times square
then we went to philly just to get a cheesesteak and also to shoot a music video and that's why i
did the how to shoot a storyline music video tutorial i almost got hit by a bus in philly
linked up with a big artist and speed gang a few times making some beats for him
not a country music video that i mentioned for katie noel that went really well and katie reached
out to me this time to shoot three music videos in three days i ended the year going back to the west
coast with chucky this time we went to salt lake city utah and pretty much kind of all over nevada
i think it's time to talk about the most important thing that i learned this year
prior to quarantine jobs seem like the safe route doing this whole music entrepreneur
whether you shoot music videos you're a music artist you're a music producer
you're an entrepreneur this is business you're self-employed there's no guaranteed hourly rate
just for showing up a lot of people lost a lot of money a lot of people questioned their
job security and a lot of people started looking up side hustles in ways to make
more money and that is what leads to being a music entrepreneur having more than one
hustle more than one source of income the average millionaire has seven sources of income and when
you're coming up and you want to go full time whether shooting music videos being a music
artist being a music producer you've got to have more than one stream of income so it helps a lot
knowing how to do more than one thing you're not missing out on money so as you see on my channel
yes i make the beats yes i own the studio and offer the recording mixing the mastering for
the songs then i shoot the music videos i do a lot more but those three main things right there
if right now you know how to do one of those i highly encourage you to learn how to do a second
maybe even a third really embrace that music entrepreneur mindset the music hustler i plan on
flooding you guys with lots of music entrepreneur content knowledge about building your brand and
learning different skills and different ways that you guys can make some money music videos you guys
know if you shoot music videos you got to have a real where you highlight the best scenes from all
the music videos you shot this year so here is my 2020 music video director reel check it out
so
i say this every year when i do these recaps that man i shot a lot of music videos this year
my plan for next year is to do less videos but better videos and so that leads to obviously
increasing your pricing for your services and still the following year i end up shooting by
the same music videos which is a good thing for business but again my plans for next year
is to shoot less videos even if it's half or a third of the videos we'll shoot better videos
yes this means i'm gonna charge more for the music videos but what i've learned over the years
is there's a certain price point where anything under this is a low budget music video this year
i've had a lot of fun shooting music videos with bigger budgets and i'm really happy with the way
that those came out and a lot of the budget goes down to you know we got to travel here to get
this shot i'm pitching this type of scene we got to rent out this place to get that shot we need
these things for the music video those things cost money that's the type of music videos that
i plan on shooting going forward i still plan on doing more of the cheap easy simple music videos
strictly to get a tutorial out of it to show you guys know that most of you watching these
videos are probably struggling with creative ways to do good videos with very limited to
low or no budget and that's why that phone music video tutorial is doing so well next year expect
more content i'm bringing the editor on to help me with the workload of editing these videos so that
way i can consistently put out more videos for you guys i honestly feel like i've only shared
maybe four to five percent of what i have to offer and sometimes just thinking
of all the topics and ideas and stuff that could be youtube videos it can be overwhelming and so
i want to just get the videos knocked out but editing them is what takes the most time collabs
lots of big collabs coming up let me know in the comments what youtubers do you guys watch that you
would like to see me collab with in future videos let me know in the comments now my main goal my
new year's resolution last year for this year was to get 100,000 subscribers on youtube obviously
i came up a little short but going forward next year i'm definitely aiming for the plaque to get
100 000 subscribers and then also speaking team wise my number one goal for next year
is to pay out over six figures as far as employees or members on my team you know just putting back
into the business six figures that's my goal i want to know what is your guys number one goal
your new year's resolution the one main thing that you want to get out of next year let me know
in the comments i appreciate you guys for watching make sure you subscribe and hit the bell if you're
not already follow me on instagram @cracka_lack i'll see you guys next video cracka lack tv