One of the reasons why Experiment 27 as
the company took off versus all the
other entrepreneurial stuff I tried in
the past was I made a decision very
early on in Experiment 27's life to hire people. And while
I focus on the sales have somebody focus
on the production aspects of the business.
So in this video I want to talk a little
bit about those first four people that I
hired. How the company progressed into
where it is now and give you some advice
on your hiring. How you should
make that decision to hire your first
few people to take over production? So
let's jump into it. When Experiment 27
started I was still working full-time at
Dom & Tom. And that meant I didn't
have a lot of time. I had maybe two hours
in the morning to send cold emails or
make calls before work started. So like
7 am, 9 am. So that meant if I couldn't
work on projects throughout the day.
Work would not be getting done. So I
realized that I needed to hire somebody
to do the work.
The first business that we got into was
I was selling social media services
white label for another company. And in
order to sell these services I hired a
cold caller on upwork. His name was
Rajel and he was from the Philippines. I
think I paid him eight dollars an hour
and he would call these companies to
sell their social media services. He would
also follow up with cold email. And I put
that on a credit card and I paid him for
maybe a week and I realized that we
weren't seeing very many results so I made my
second hire which was a sales trainer.
His name was Justin that I also found out on
upwork and I hired him. He was like thirty
dollars an hour, but his job was to train
Rajel to sell better. That was his
entire job, is to train Rajel to sell
better and maybe scale it out and
build like a lead generation system. That
hire was too early. I should have been
doing that. And that was our initial
mistake and I think that's one of the
reasons why that project didn't take off.
So in the end, after about a month I
think I went,
I think I spent about four thousand
dollars, maybe five thousand dollars just on those
two dudes. Trying to figure out the system
of selling social media services only to
have that ultimately fail. That was not
an idea we went with. So then I started
selling copywriting, email marketing. And
for our first email marketing clients I
had a meetup in New York where every
month a bunch of brand and marketing
managers would come and I started pitching
people at this meetup telling them that
we did copywriting. And I sold one deal. It was
with the t-shirt company. And this
t-shirt company wanted their emails
re-written so that they can sell more via
email. So I hired Kyle also on
upwork. Actually three of the four people
that I hired originally just came from
upwork and I would post up these job
postings. Here's a picture of a job
posting that I would use on upwork. And I
post this up, wait for people to come back
and just send them work.
Kyle was, I think twenty dollars an hour,
but I was getting paid 50 or something.
Fifty dollars an hour or something like
that. So it was a good profit.
Kyle did the first few copywriting
projects and actually things started going
really well with Kyle. The company started
making a little bit of money and I was
doubling down on this and then Kyle just went
silent. He just dropped off the map. So
that was it with Kyle. Then the last
hire that I made, the fourth hire is, was
Robert. The guy who eventually ended up
becoming the co-founder at Experiment 27.
And this came from a post in Noah Kagan's
earn 1k group. So when you join Noah
Kagan's course. It was like a
thousand dollar course on how to make
money. He gives you access to this
private facebook group. So back in the
day I posted on there and I was asking
if anyone knew how to do copywriting and
Robert got back and I started paying him
to write blog posts for people. And it
kept working, we kept selling and he
didn't disappear. So that was my fourth
hire and things just kind of scaled from
there. I'm Alex Berman from Experiment27. Like
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if you need marketing support for your
digital agency check out Experiment27.com !! Thanks!