Is Facebook gonna die in 2020? Well that's a question I'm gonna answer for
you today and you guys should be really excited because I've brought people like
Shaun Vossler, Jeremy Adams and Maxwell Finn Rouen
Marino, Patrick Kenny, Nathan Hirsch and several others on to
talk about Facebook marketing where they see it going in 2020 so if you're
interested in their thoughts and minds stay tuned here we go. All right welcome
back everybody my name is Jordan Steen also known a Cereal Entrepreneur and at
this channel we talk all about social media marketing, starting an agency a
personal brand or really just building a business online so if you're interested
in learning about any of those topics mentioned or you want free resources,
free trainings that we give away every single week then you want to hit that
subscribe button and the notification bell in the bottom right hand corner so
you get all of our updates. Now 2020 doesn't seem that far away right? We're
approaching the end of 2018 coming into 2019 but that's only really about a year
away now so why am I saying that Facebook might be dead in 2020? Well in
reality it probably won't be but there are going to be a lot of things that are
going to influence the change in this industry like other social platforms
coming in or dying out. Other technologies being introduced into the
industry like virtual reality or 3D video and imaging so all of these
things are gonna be really really cool to see how it plays into social media
marketing, what platforms stick around, which ones are still relevant in another
year or two and which ones are actually just gonna you know kind of fall off the
face of the air LNP is for all of you Facebook marketers who might be
interested in some free training like I mentioned in the beginning of this video
all you need to do is stay tuned until the end of this video and we'll make
sure that you get access to our free Facebook training course but like I said
in the beginning we had a ton of really awesome influencers and marketers in the
industry probably recognized a lot of their names in the beginning that we
brought on and we interviewed are not really interviewed but we asked them you
know what are your thoughts where do you think Facebook marketing will be how do
you think it's gonna be used in 2020 will it be relevant or will it not and
so we went through and asked them and here are their thoughts so let's go
through those really really quickly so all of these people that I brought
on are again they're very important influencers in the marketing industry
they're very heavily involved either with marketers or marketing in general
so let's go ahead and start this off and I want to talk to you about Nathan Hirsch's
quote Nathan is the owner of free app which is an outsourcing platform
that he developed three years ago which is doing several millions in revenue
every single year and he had this to say about Facebook marketing in 2020 "By 2020
Facebook marketing will be a channel tapped into by businesses online and
offline from all over the world. Whether in a free capacity building communities
through pages and groups or in a paid capacity targeting specific niches of
customers using Facebook advertising it will be a powerful tool for businesses
chatbots will become a normal part of Facebook marketing as well giving
businesses further ability to automate communication with their audience." So I
have to agree with Nathan chat bots are gonna be super super huge in 2020 and
they're already becoming one of the most popular things in the marketing space
right now. Why? Because it automates all of the Nitty Gritty type of work that
you don't want to have to do or the questions you don't want to have to
respond to because you have to do it a hundred times a day and so bots are
super super important but they're also great for marketing because you can send
messages to people not just you know customer support style messages but
actual marketing messages to people to try to get them to buy products or at
least inquire about the product more and if you want to learn more about facebook
Messenger and automation bots good thing for you we've already put together a
video so check out this link in the top right hand corner so the second person I
brought on is Ruan Marino and Ruan is an SEO expert but he is also very good at
Facebook marketing he does that for his clients basically has this really cool
approach where he works with local businesses running SEO campaigns up
front and then he does remarketing campaigns with Facebook and Instagram
later it's a very smart approach but here are Ruan's thoughts on Facebook
marketing in 2020. "With the increase in cost per click over the next few years
marketers will be forced to build a brand and look for organic growth
opportunities this is why my eyes are on Google YouTube and Instagram." So
basically what Ruan is trying to say is that ace book cost per click is rising
right just like Google we talked about this in a previous video where Google's
cost per click or ad cost started to rise because it
more popular because people found out how cheap it was to get lead right same
things happening with Facebook right now it's actually increasing an ad cost
because of the fact that it was it started off so cheap to compete with
other platforms like Google and to optimize their platform and now that
they have it running and working really really effectively they're gonna start
raising the cost because they can right and so you and not only that but more
businesses are coming in which means less traffic less volume which means
less inventory or their ads to be sent to basically inventory is you and I
getting on Facebook and scrolling through the feed that would be
considered inventory for ads right and so that inventory is becoming more and
more scarce which means the cost per click is gonna go up so Ruan is saying
he's looking at other platforms because of that back so Instagram is actually
super cheap why because it's newer than Facebook as far as an ad platform so the
cost per click there is a lot cheaper than on Facebook so keep those things in
mind now the third person you guys definitely
know of if you guys took Tai Lopez's social media marketing agency course his
name is Shawn Vossler and Shawn is a great person to learn email marketing
copywriting he's just all around a great marketer and someone that you definitely
want to learn from so let's see what Shawn had to say. "For me, Facebook has
always been about building a personal connection with both family and friends
but also influencers and decision-makers it's been the best platform for getting
your name in the face of those who you're looking to influence." That's what
I love about Shawn he's just a funny kind of guy. "On the personal account side
it's where most of my best clients relationships have started. However, the
trend lately is less regularly used by influencers on the personal account side
most seem to prefer Instagram for daily use." So what Shawn is saying here is the
fact that he thinks that Facebook is really great on the personal account
side I think what he's trying to say is that business pages are getting kind of
played out because there's so many marketers on Facebook and people are
starting to tune out it's almost becoming white noise on Facebook the ads
are right it's not every ad there's still those ads that will always pop out
like my boy Billy gene who unfortunately couldn't make it on this even though he
said he was going to he's just been so busy over the last couple of weeks
renovating his office and doing all of that but Facebook is getting super
crowded and if you can make ads stand out like Billy gene is able to do every
single time then you're gonna obviously get the
views that you're looking for however if you're just creating a standard generic
ad that everybody else in the industry is placing you're gonna have a hard time
and that's what Shawn is trying to say here he feels like the personal pages
work better because the algorithm is actually you know worked out a little
differently than a business pages would right? we want our personal friends to
show up more than a business page right? And so he's saying it was super
effective but even now it's becoming hard to remain relevant on a personal
type of page just because of the fact that again Facebook is super crowded
with all kinds of people talking about all kinds of different things so like
Ruan he's saying he's looking at other platforms like Instagram for day-to-day
use and day to day updates which is something you guys definitely want to
take into consideration as well I also do the same kind of thing so quick
question do you guys feel like you get more engagement on Facebook when you
post or on Instagram? Type that in the comments below and let me know so this
next person Jeremy Adams is affiliated will not affiliated he's really
co-owners with Maxwell Finn and they own unicorn innovations and their platform
is all about just teaching digital marketing that's why we get along so
well and what they had to say is also it's it's just funny because a lot of
the guys are saying a lot of the same thing so really take these pieces of
advice to heart "Hey what's up there Jeremy Adams with Unicorn Innovations
and I wanted to do this video for for Jordan to talk about where I think
Facebook marketing is gonna be in the next few years by 2020 and really where
it's heading now and it's inevitable is that you're gonna have to be able to
spend money to be profitable after the initial customer acquisition for example
you know that years ago when when we first started marketing you could make
so much money 4x, 5x, return on ads and the days of that are really numbered so
what's happening is that's that's continuing to to squeeze out people that
aren't real businesses and are just looking to make a quick dollar so you
know, really like maximize your ability to scale and grow your business
on Facebook you need to have that backend in place because it's just gonna
continually get more expensive to acquire customers on the front end and
you're gonna need to be able to make profit on the back end so hope this was
helpful and i look forward to connecting so essentially like I said Jeremy's
thoughts are the same as a lot of ours where we feel like the platform
getting more and more expensive as far as ads are concerned so you need to get
on now and you need to also like Jeremy said set up the backend what does it
mean by the backend the backend is how you track your data how you use that
data to create audiences that you remark it to right how you have any product set
up within your Facebook business manager right if you sell products online how do
you have those products set up and how are you marketing those products all of
these things are super important to have set up properly because if not you're
not gonna get the best benefit or any benefit out of using Facebook in 2020
the next person I brought on is Patrick Kenney and if you guys don't know who
Patrick Kenny is go ahead and go follow him on Facebook Patrick is in the Forex
industry but he also runs an agency and a PR agency he's heavily involved in
entrepreneurship and marketing but I wanted to give you guys his thoughts
because he primarily uses Facebook as a platform for his Forex training academy
and so here's what Patrick had to say "Facebook marketing is among the top
tools that are underutilized in today's marketplace.
With high reach and low cost influencers brands and products can grow at an
exponential rate compared to traditional methods advertising on Facebook and
social media in general should be the top priority of everyone for many years
to come by 2020 social media advertising specifically Facebook will become
increasingly popular as costs will rise this is the perfect time to take
advantage before the masses do." Again, every single person has a consistent
message that I want you guys to take into account okay costs are rising you
need to start doing it now while they're cheap they're four times to ten times
cheaper then it will be in just two years all right so start advertising now
the second thing is have that back-end set up and ready to go really know what
you're doing with your data understand how your audiences work and perform
really know what you're spending to acquire leads and how you can bring that
number down even further all of these things are things that they recommend
and here are my thoughts so in 2020 I think Facebook is gonna be
a completely different monster I see a couple of things happening number one I
feel like Facebook might buy Craigslist and the reason why is because Facebook
is taking that Google approach where they're buying up competitors in their
industry so that way they can bring it all in-house right because it's more
cost-effective to run in-house I see Facebook buying
Craigslist because they're really working on trying to make their marketplace
something that people always use whenever they go to buy and sell stuff
and they don't want to go to Amazon or Ebay to try and sell it so I see
Craigslist coming in and being that kind of gateway to helping them figure out
how to build a real sustainable marketplace in their platform another
thing that I see them trying to do is compete with Google Maps okay I think
Facebook has the opportunity and the ability to be able to create a mapping
system that will be super competitive with Google if they build it the right
way and they don't really I would say they don't release it too early and put
out a crappy map product that nobody's gonna want to use they put in a lot of
work and research and really put in the the funds that are necessary to build up
some sort of map platform I think it could be something that they look to in
the future one more final thought on Facebook is
that I see them using micro influencers and influencers a lot more on their
platform I feel like they're going to shift a lot of their focus into working
with those types of businesses more than the brick and mortar or local style of
business because I feel like people really engage better with brands or at
least personal brands and influencers than they do with the business I think
you all would agree one final thing and it's not really Facebook it's IG TV but
as we know Facebook owns Instagram I feel like IGTV could be a good long
form platform but I think it's only going to be used in specific niches or
industries like entertainment, sports, events, things of that nature I don't see
people putting up actual you know shows or long-form style you know like sitcoms
or anything like that that will actually be successful on IG TV just because it's
in the portrait style like when you shoot the video I don't feel like it's
gonna be conducive to that style of content or to long-form training videos
or anything like that but I do think it will be beneficial to audiences who
enjoy entertainment and sports and things of that nature but those are my
thoughts and those are all of the other influencers who have a lot to do in this
industries thoughts so if you think any of them are wrong or if you think any of
us are wrong I would like to know in the comments below also if you agree with
anything that we said please tell me what you agree with below I'd like to
know where you think Facebook will be in 2020 last
but not the least guys make sure that you go down in the description like I told you at the
beginning if you want that free Facebook Ads training it's gonna be right below
this video in the description it would be at very top link so go click that
and you'll get your hands on our free training but I'm gonna get out of here
guys thank you so much for watching if you haven't subscribed make sure to do
that and hit the notification bell so you get all of our videos updates templates
and free training that we give away every single week but I'm gonna get out
of here so for now Cereal Entrepreneur ready to start living the six-figure
work where ever be your own boss lifestyle well at Cereal Entrepreneur
Academy we'll teach you how to use a laptop and internet to start your own
social media and digital marketing agency get started with our free
Facebook Ads training links in the description below guys see you in the course
Cereal Entrepreneur out!