hey everybody so it's just me today yeah so this is actually quite hard for me to
say but Andrew he's he's in jail he sent a few emails carelessly and the
GDPR police came and wanted to make an example of him he's got he's got
20 to life
Pete, Pete, I escaped
okay so gdpr is coming and small business email marketers are losing their ****
but do not fear guys the email marketing apocalypse is not upon us you
just have to be a little bit smarter and put a few things in place like a great
Prison Break strategy mm-hmm and a great hair cut.
Rockin this look
Here's a short explanation of what you need to know so you don't end up like Andrew
Do I look like I'm from the 80s
I don't remember the 80's
I wasn't born in the 80's
what is GDPR?
general data protection
regulations are the new EU laws that will affect anybody trading in the EU or
anybody trading with countries in the EU - these laws were passed pre brexit
and are currently in place in the UK although the GDP our regulations are
actually in place right now they're not actually enforceable until the 25th of
May 2018 they tighten up the rules regarding how we collect and how we
store data including email addresses so there are higher considerations to be
had for our email marketing including stricter regulations for getting consent
whoa my hair just changed constantly throughout this whole video
we now need to be super specific when getting opt-ins what we are actually doing with
that data so if you're offering some form of download or lead magnet you need
to be super clear by you're also going to be following up with people and get
them consenting to that too - if you're collecting emails through the purchasing
process for example on a ecommerce checkout page you must have an unticked
checkbox that gives you permission to follow up
no more of this you must not
untick this tick box to opt into our opt-out process for marketing communications
basically we can no longer be vague permission has to be
explicit
new requirements for record-keeping
we also need to keep
records of how people actually opted into our lists - this information should
be available within your email service provider we personally use convertkit
and we can get access to that information on their dashboard but
double-check with yours to find out exactly where this information is it's
also a good idea to keep screenshots of web pages where you've had opt-in forms
in the past as the burden of proof lies with us the business owners
what about current data?
This is the scariest part because because GDPR laws say that
all previous data collected has to have been collected using the new rules Oh
so expect some re-engagement campaigns from people trying to get the opt-ins
reconfirmed
how much proof you need of that original opt-in is kind of
questionable so it kind of depends on how much you want to risk doing this or
not doing this but if you do have a huge list then this is going to be really
important because fines are hefty
is this actually enforceable?
fines of up to
four percent of annual turnover is the risk you run for not being compliant
but authorities will be reliant on customers reporting non-compliance so it
is more likely that there is going to be a bigger focus on the more serious
violations. We're not really that worried because we know that we've grown our
list organically and we've never got in trouble for spamming mmm we're such good
boys, other than when we go to jail. But have bought or data scraped any emails
unethically then that is now going to come back to bite you and in that case
we would definitely be getting re-optins sharpish.
Is this the end of email marketing?
no it is not if anything we welcome the sight of cleaner inboxes and
a more engaged list we think what this has done is got people and us thinking
more about the data that we are collecting and how permission is granted
which is only good for better relationships with our list and better
relationships with our customers.
final thoughts
we just wanted to give you an
outline there as we approach the May 25th 2018 deadline but by no means are
we experts in EU law I mean do we look like experts I don't think so I know
with this hair so we would recommend consulting some legal help if you are a
little bit worried whether you are compliant or not but as we approach the
deadline and beyond I think things are going to become a lot more clearer the
key here really is to just get some good habits ASAP and that way you'll be fine
and not fined.
or arresed
okay guys so this was a little bit of a
different tone to our videos than usual but it's an important message that we
really to get across because we've seen a lot
of scaremongering going on when it comes to gdpr and email marketing so we just
wanted to put your mind at rest you're not gonna be arrested email
marketing is here to stay we just need to change a few little
things here and there so we are still compliant
that's right email marketing
is certainly not dead, in fact we think it is da-bomb
it should be your number one driver of sales and if it isn't then you need to check out E-NAILED
our email marketing course over on atomic, it's gonna show you how you can
absolutely nail your email marketing in a non douchey kind of way okay none of
this aggressive salesy slimy sleazy stuff going on we want to show you how
to grow your list and get sales a nice polite British way yes we'll put that
link in the description so you can go check out ENAILED
I have been Andrew
I have been Pete
we will see you next week unless the authorities catch up with me in that
case you just gonna have to do it by yourself
Prison food is good though
lasagna....amazing
my forehead isn't use to being this warm with hair on it