I have been on YouTube for a long time now, and this channel has generated over eight figures
in revenue for my business and thousands of clients throughout the years. And I have come
to learn in studying this platform, being a Guinea pig on this platform, and supporting
thousands of business owners and entrepreneurs, and leveraging YouTube for their own businesses
that there is one really key tactic. And if you ignore it, if you don't do this,
you are going to be stuck, frustrated, and probably give up maybe just on YouTube,
but maybe in your business in general because you just can't seem to attract clients or leads.
So I want to share what that number one tactic is today and go deep into it so that you can
start leveraging it for your own business. If you don't know, this is the place to be to
create a peaceful, purposeful, and profitable online education business. I help people take
their skillset and expertise, package it into a highly impactful, profitable, and scalable online
education business or online course. And I've supported people in so many different niches and a
big part of how we help them scale once they have a proven program is by leveraging YouTube itself.
So if that's something that you're really interested in doing, I've actually created
a free guide for you to bring this all together, the 10 Steps to Scale Your Skillset and 10X Your
Impact Without Trading Time for Money. And you can grab it in the link of the description
below. All right. If you are excited about this, we can dig into this number one tactic.
Give this video a like, be sure to subscribe, and let's get into it. The number one tactic,
it sounds very simple, but ultimately it comes down to the fundamentals of YouTube.
It's algorithm categorization mixed with traffic sources. So what the heck do I mean by that?
Well, let's start by understanding how YouTube works specifically when you are a business owner,
entrepreneur, and you're using this to generate clients. I am not talking to the creator audience
that is trying to go viral at all times and is only generating revenue through AdSense. That's
not the game I play, I find it exhausting, and it's not for me. So I find this game way easier
to control and I've been doing it for a long time. So let's dig into what this actually looks like.
So when it comes to YouTube, there are three key traffic sources. There is search,
suggested, and browse. So why is this so important to understand? Well,
because oftentimes people are trying to go after these two traffic sources without understanding
how vitally important this one is. And as an entrepreneur or business owner on YouTube,
search is always and will always be your very best friend. And I dug into this in last week's video
in even further detail of why that's so important and how you can use it to your advantage. But in
this video, I want to make sure that you truly understand this tactic so that you can leverage
it for your channel and for your business. So it starts with search traffic. In order to grow
on YouTube, not just in terms of vanity metrics, but in terms of reaching the right people so that
those folks that find your videos actually turn into paying clients and customers and lifelong
fans of your brand or your business, you have to focus on search. And what that means is focusing
on topics that are highly relevant to your ideal client. So there are topics that they would be
looking for in terms of solving a problem that they have, fixing a pain point, or a challenge
that they're facing, answering any questions they have about what you do and how you do it.
And ultimately you have to think about it in the sense that YouTube is a search engine owned by the
largest search engine in the world. So that's the fundamental usage of this platform, and you lean
into that as an entrepreneur. It works so in your favor because it ultimately makes it free
advertising for you and you get to show up with your free organic content, your videos everywhere
your clients are looking or your potential clients are looking. So you start with search, which is
very keyword focused topics. From there... As you start to build authority around the keywords that
you want to be known for, so you need to know who you're trying to reach and what you want
to be known for before you start making content because you want to make sure that you're feeding
the algorithm with that information. And I'll explain why that's so important in just a second.
From there, you ultimately are going to start gaining suggested traffic. And so what happens
is as you start to feed the algorithm with the topic that you want to be known for, and every
title and every video is relevant to that topic and to the ideal client you're trying to attract,
it then tells the algorithm, "Okay. So this is who they're trying to reach, this is what they
want to be known for. So we're going to then push their videos in suggested traffic sources
so that it's showing up in for more people who are like that and who would be interested."
So it starts pushing your content for you. And suggested means that you're showing up beside
videos of people in your industry or people who are talking about the same topic. So you're kind
of stealing and taking traffic from them. Not in a bad way, but you're starting to really
leverage their audiences to focus on your own and to bring people to your channel and your content.
From there, once you have the base of search and you start to get picked up in suggested traffic,
ultimately it leads to browse. The suggested traffic is going to push your videos,
any new content that you make, back to the folks who first discover you in search. And then it's
also going to start pushing you in browse, which means that you're showing up on the homepage,
you're showing up everywhere that your ideal client could potentially be looking.
So you're being discovered by more and more folks who are the right people for your business without
you having to put in any extra effort. And this is all built off the very base of this number one
tactic, which is creating highly-relevant content, leveraging keyword strategy,
leveraging specific topics for your ideal client. Okay? So that's starting to make sense? Let me
know in the comments below if you have a specific topic that you want to become the authority for on
YouTube. Write in the comments below right now. So why is this so important to have algorithm
categorization for your channel? Because if you don't have this, ultimately you are just
constantly trying to reinvent the wheel, throw a spaghetti at the wall, and none of your videos
are actually working for you, or worse than that, they're not able to impact or be seen by
the people who need you most. So I created this little flywheel for YouTube Impact and Momentum
as an entrepreneur, and it starts with viewer. So knowing who your ideal viewer is before you
create any content is absolutely necessary. It's not optional. It's necessary. And I speak
this from experience of so many mistakes that I've made on my own channel as a Guinea pig and
helping so many people. And when you start in the right way, we have clients who have
very small channels. Very, very small. And they're generating tens of thousands of dollars. Sometimes
they're generating hundreds of thousands of dollars a month just from generating leads
and clients from that very small base of viewers and subscribers because they're so targeted. So
knowing exactly who you're targeting and then making hyper-relevant content for that ideal
client. Not for the masses, not for everybody, not going broad, not going surface-level,
relevant content for the right people. From there, what happens? The algorithm
categorizes you so that it can then go, "Okay. I know what this channel's all about and I know
who is trying to reach." Because ultimately you have to think social media platforms,
they're driven by data, and the algorithms need to categorize you based off of a bunch of different
metadata and touch points that are happening. And so it needs to know who you're trying to reach,
what do you want to be known for so that we can help you grow without you putting in more
effort. So the more content you're making for your ideal viewer, the more the algorithm knows
how to categorize you. Then what happens is the real magic. Then the traffic sources puff quiz.
What are the traffic sources? I'm just kidding. If you want to comment below with the answer,
brownie points for you. But search, suggested, and browse. The algorithm then knows through
the traffic sources who to push you to. Therefore, you're getting more ideal viewers,
you're being categorized, you're being pushed to more of those folks who need your relevant content
the most, which is gaining more momentum for the channel. And most importantly what it's doing,
it's gaining more authority for the channel. So it's categorizing your
channel in a specific space so that you become the number one go-to option in that space.
So one thing that you really need to understand here is in order to really grow as a entrepreneur
on YouTube and business owner, and not just grow but also attract leads and clients and everything
on autopilot, it is not about owning a bunch of different topics and titles and categories
on your channel. It's about owning one. So being very specific on what you want to be known for,
because then everything starts to work for you. And this is how you start to generate leads and
clients in your sleep because you're being discovered in all of these different places
that they're looking through the traffic sources. So think to yourself, the more similar your topics
are, the more that you're creating little sequences in the backend of YouTube and in
the algorithm to say, "This is who I am trying to reach." And it's ultimately helping your channel.
You're not being repetitive. You're ultimately serving your folks that need you the most and
showing up for them in all the places that they're looking. Now one way to test if this is actually
working on your channel is you can go into the back end of your channel and you can see what your
viewers on your channel are actually looking for and how they've landed on your channel.
So if you go under the analytics section and you go under research, it's just a really easy
thing to start diving into and see, "Okay. Are my topics all over the place where people are
coming from? Or are they pretty focused on one to two topics?" Now in order for the algorithm
to work in your favor, there are two key factors here. Okay? I need you to really hear me on this
because if you don't do this, you're going to be so frustrated. So there's two really key and
simple factors that you need to focus on whenever you're creating your content, specifically when
you're choosing the title of your video. Does it address who you're trying to reach
and what you want to be known for? If it doesn't, you're probably creating broad
content that is not going to be easy to categorize and therefore is going to stagnate your channel
and your reach. So yes, your titles on YouTube should be focused on keywords,
but it's also about humanizing it so that it's actually speaking to the right people and what
you want to be known for. So how to do this, and the system that I created for the folks that I
work with and what we do inside of our programs is its high search volume, low competition,
and then views versus velocity and time. This is the formula in the system that you
want to use to create topics and titles that are going to not only appeal to the real human
being that you want watching your video on a human level, but also on a data-driven backend
algorithm categorization level as well. And so what this means is high search volume is
really relative to the channel you have. But the general rule is if you're starting from zero,
you want your search volume to be between zero and 10,000 searches a month. The reason being
is if you choose a topic that has 100,000 searches a month, it's way too big about
ocean and competitive for you to be tackling. And it means that you're just going to get
lost and not seen because you haven't built any authority inside of the algorithm quite yet.
Now low competition is something that's really important because if you think about, okay,
there's a ton of people searching for this topic and there's not many people who've made videos on
it, that's a real sweet spot. But if you find a topic that has good search volume and then
there's also millions and millions and millions and millions of competition videos out there,
that's going to create a bit of an issue. So that's the sweet spot. And then the final
element with which people often miss is you want to really pay attention.
Okay. If I'm looking at this video that someone's created and I want to create the
same sort of topic, but the video has been up for two years, let's say, and the channel has
5,000 subscribers and it only has five views on it, that means that that topic is not really
resonating or landing with the folks who you want to reach. So there's a way for you to alter the
title or the topic to make sure that it's actually going to land with the right people or just choose
a different topic. Because if there are no views on the video and it's been up that long,
it means that it's not getting picked up in any of the traffic sources. And another indication there
is you could look at the channel itself and go, "Oh, well, this person made a video on this topic,
but they've never talked about it before." So that can also be a reason why that video
wouldn't gain momentum because it's completely off-topic of what that channel is categorized
for. So it's a good thing to just dig into as further data as to whether or not the title and
the topic for that video are going to resonate and be found by the right people. But the true way to
really know if this works is you have to test. But it starts with creating your title first,
making sure it addresses the who and the what, you're trying to reach. And from there,
looking at the data. So human element first and then data-driven element. Then you want
to test it on YouTube and you at least know that you're giving the algorithm the right information
to categorize you. And then you want to look at the metrics to ensure that it's actually
resonating and people are watching the video. Now one of the biggest factors and metrics you
want to watch for in terms of if it's resonating is CTR. I've talked about this a lot. But really
without CTR, you have nothing else. And if people don't click on your video, then they can't watch
it, then they can't subscribe, then they can't do all of these other elements to really prove
that they are invested in the topic. So CTR is really important. And it's very different
for business owners and entrepreneurs because a really, really high CTR, like anything above
a 10 is really high. The average is between 2 to 10. It doesn't necessarily mean that it's a
topic that's resonating with your ideal client. It could be a viral topic, which can sometimes
lead to trouble because if you create a broad viral topic, what's that telling the algorithm?
It's confusing the crap out of it because it's going well, "Who are you actually trying
to reach? I don't know." And so it doesn't help future videos, plus it's going to generate a ton
of random subscribers on your channel who won't actually watch any other videos because they came
for a broad topic, and now you're going specific, and they aren't going to be paying attention to
it. So it ultimately hurts everything in the long run. So when it comes to CTR, what you really want
to pay attention to is separate CTRs in terms of the traffic sources. So a search CTR versus the
suggested CTR versus a browse CTR, and see what the percentages are there. And the most important
factor is, okay, yes, CTR plays a big role because you want people to click on the video,
but it doesn't have to be sky-high because you're not trying to appeal to this massive audience.
What you want to make sure is that the CTR is actually leading to retention on your videos. And
retention means that people are actually clicking on the video and then watching the whole thing.
And what does that do? It leads to loyal leads and potential clients for your business because
they actually are paying attention, taking their precious time to watch your content,
and they're invested in it. And to take that a step further when it comes to CTR and measuring
the momentum, you can actually go into the channel and look at the demographic, and who
is watching your video. And so that's going to also help you determine, am I getting the right
eyeballs on this video or am I getting a broad audience that's not really going to serve me?
So hopefully by this point in the video, you're starting to pick up what I'm putting down,
which is the more specific you go, the more momentum you're going to gain for
your business and the more leads you're going to generate for your business because you're
going to show up exactly where your ideal client is looking on YouTube through those
traffic sources. Now something to consider is the more specific you go, the more that
you're going to have to adjust your definition of success. So I've mentioned this before,
but some of my videos with the lowest views on them, but the highest retention are the ones that
have generated the most income in my business and the most amazing clients in my business.
So a great example that I always like to use is one of my oldest clients, actually. Heather
Robertson. Maybe you've done workouts with her before. I do them all the time. I love her. She
is in the fitness space. So when you think about content that you're creating, you can go super
top of the funnel in terms of a content funnel. You can go middle and you can go bottom. Top of
the funnel is going to be the more broad viral topics. This is going to be a little bit more
mature. So it's for somebody who's like maybe a little more well-versed in your category and
knows what they want. This is going to be for hot leads. And so I'll give you a prime example here.
For Heather, when she started her channel, she could have gone really broad. I help people get
fit. I do workouts for people who want to get fit. That would be real hard for her to compete
in because if you look up workout on YouTube, good luck. It's going to be really high search volume,
really high competition, you're just going to drown. So you have to find your unique angle
and take and exactly who you are looking to reach and what you want to be known for. So
she starts to narrow her focus. And really what helped her gain momentum was focusing
on HIIT workouts. And so she started to dominate that topic and that category on YouTube itself.
She's done incredibly well with her channel. I'm so happy for all of her success. And it's just
a really easy example to depict visually how you want to narrow your focus and why it's so
important. And this can be driven by doing that proper research I just mentioned, looking at
the data behind it. Of course, you want to start with the human element, but looking at the data,
you're going to see, "Okay, this topic has maybe a smaller search volume behind it,
but the competition is also super low and I'm not competing in the deep end." Or,
"I'm going to have to fight and clinging my way to the top, which probably will never happen."
So you want to think of YouTube as I think about it as the ocean. You want to start in the shallow
end and dominate the shallow end and build your authority because that allows you to become the
go-to in that space. And then you can start competing in bigger waters once you've gained
that authority. But if you try and jump in the deep end, you're going to drown. And you're never
going to be able to rise to the top of the search results or be found and suggested to browse.
So I'll go back to one of my favorite things I say all the time. If you've been here for a bit,
you know what I'm about to say, specific equal sales, broad equals broke. So the more specific
you go, the more fruitful your channel is going to be for your business. I have a whole playlist I've
created for you on leveraging YouTube for your business. And there's one really great example
in there of one of our clients who had less than 700 subscribers and was making a full-time income
with his business and was able to quit his job. So I hope that gives you some inspiration and
helps you understand why this strategy and why this number one tactic on YouTube is so vitally
important. And if you want to bring this all together, be sure to grab my free guide on the 10
Steps to Scale Your Skillset and 10X Your Impact so you can stop trading time for money. It is so
thorough. It's totally free. You have nothing to lose. You can grab it in the description
below right now. Check out that playlist. Next, give this a like if you liked it and enjoyed it
and you got a light bulb out of it. Let me know the comments from my love language. I love it.
And be sure to subscribe. Thank you so much for watching. You'll see in the next one. Bye.