- What's up, socials?
Welcome back to my channel.
This is another episode of Boss Status,
episode three, actually.
I think I've done three of these.
Sponsored by the wonderful people at AWeber.
They are such great teammates and partners of mine.
I love them, and I love email marketing center tool,
it is the bomb.com, check it out.
I'm gonna mute my Apple Watch.
That's a new thing in my life.
Oh, shoot, the wine refrigerator.
That's also a new thing I have forgotten to turn off.
Shh, I mean, does it need chilled right this second?
Anyway, this series is all about
getting to your boss status,
which means, ultimately, how we connect with people
and achieve those possibilities.
This episode is inspired by
the people who come to me and say,
"Amy, I don't have a network.
"Nobody listens to me.
"How am I supposed to bring views to YouTube,
"or get retweets, or get likes on my Instagram?
"Nobody knows who I am.
"I don't have a network."
I feel your struggle, and there's actually
a perfectly good reason, in fact I have three.
(phone ringing)
Hold on.
Did you see that coming?
I don't think you did.
Really?
I muted the Apple Watch, but not the phone, okay.
I have three reasons why you are not known,
why people don't know who you are.
And I'm also gonna talk to you about
how you can work to get past that,
but you might be allowing these excuses
to keep you from getting to that point.
So let's do this.
This is why nobody knows who you are yet.
Number one, you always ask, but you don't ever give.
Now, giving can't just be assumed as,
oh, I'm giving you my presents,
or I am giving you a huge opportunity on my blog,
or whatever that is.
You truly need to understand
where somebody is at that moment
for them to go, "Oh, wow, what you're offering me
"is so incredible, that is so nice of you,"
so that they might think down the line
or at another point to do something
that you might ask for.
The very basics of this is video content, right?
Like, you could create a YouTube channel
with tons of amazing resources,
whether it's comedy, or vlogging, or tutorials.
And maybe you could expect something in return,
but if you do, you're going to fail very quickly.
You have not necessarily earned a transaction
just because you created a video and uploaded it.
Now, once it helps somebody,
and they remember you,
and they start to connect the dots on how
they might be able to work with you,
or help you achieve what you want in your life,
you have to keep giving in order for that to happen.
Just so you know, we're on episode 748 on this channel,
and I haven't achieved all my life goals yet.
What episode are you on?
Mm-hmm.
The very, very quick takeaway here,
and the thing that you actually need to do
so that you can become known
is get into the habit of giving
without expecting anything, really, in return.
I promise you, that sounds backwards,
but it is so, so true.
I actually feel I'm a little bit fortunate in this case,
because growing up, I always felt like
I had to do something to get something,
and at least it was sort of like a one-to-one transaction,
like that was like, mom, and allowance,
or being able to go stay the night
at someone else's house or something.
But I never just asked to do it,
'cause I was afraid that the answer would be no,
but I thought if I could just
trick mom into letting me go to Shawnda's house.
If I'm gonna do that, I should clean the toilets first,
but I'm gonna ask if I can clean the toilets first.
Watch, see, that's weird.
Who does that?
But I would do that, then a couple hours later I'd be like,
oh, mom, I was thinking about,
you know, a sleepover girl thing.
And she'd be like, "Ah, cool, okay, that's fine."
And I'm like, oh my God, it worked!
So I feel like I kinda had that ingrained in me.
It's also why I have a hard time
asking for help a lot of the time,
because if I feel like if I haven't
done something to earn it,
then there's just a fundamental issue in my head.
That is truly what needs to be inside of you
when you're actually thinking, "How do I give?"
I knew the toilets needed to be cleaned,
just because they always do when you've got
kids in a house, period.
So if you know where someone is
at this point in time, and the needs that they have,
and you actually think about them as an individual
and want to offer them something based on that,
that goes so much further, so much further,
than trying to offer them something that
they may not even realize
matters to them whatsoever.
And that's why I even talk about going
as specific as possible with
who your perfect viewer is
in the book, Vlog Like a Boss.
Like, what is their name, what is their life like,
so that every time you make a piece of content,
they're thinking, "Oh my gosh,
"she made this just for me,"
even if there's thousands of people watching.
So rather than always asking
instead of giving first,
give to your heart's content, keep freaking giving,
so that you have the opportunity to ask.
Highly recommend Gary Vaynerchuk's book,
Jab, Jab, Jab, Right Hook.
He nails it on this actual sort of mentality,
in addition to showing you how to use
social media properly at all.
Phenomenal read.
I did a video about that, you're probably aware.
The number two reason for
why people don't know who you are
is because you expect tools to deliver
something only humans can.
Just because somebody built it
with all of that money that Silicon Valley offered them
doesn't mean that an audience is automatically
going to be built in for you.
Once you start a presence on a platform,
just because everyone's saying it's popping off,
just 'cause everyone's saying
that it's the place to be, whether it's Instagram,
or Snapchat, or Twitter, or Facebook,
or anywhere else that's gonna pop up
in the near future or in the later future,
it doesn't mean that you automatically get
a bunch of people following you,
just because you put your amazing photo, video,
or witty 140 character quip out there.
It just doesn't.
You have to do more work than that.
Part of the reason why I'm so sad that Twitter
seems to be failing, according to everybody else,
I personally think it's still very powerful
if you know how to use it,
is the fact that people don't know how to use it.
They post things with a third party platform
so they don't actually have to spend time on it.
It's so frustrating I can't even speak English words.
Like great, you filled in every single time slot
for the entire 24 hour day
so you could hit every single time zone
with your blog post,
but you don't actually use the thing to communicate.
I mean, it drives me crazy.
I actually feel withdrawal, withdrawal,
when I don't reply to tweets.
As you probably know if you've ever tweeted me,
@Schmittastic, I literally
try to reply to almost everybody,
even if it's just a heart, like a like,
I've always used the fave button as a like,
because I'm like, I just want you to know
I received this, and I'm reading it, and I hate typing,
so I couldn't necessarily reply every time.
I actually gotta get really a lot better
at the video replies on Twitter,
because that's way more up my alley.
If you don't have a network,
if people are not following you,
if you don't have a full mentions feed
to reply to and just, uh, first world influencer problems,
I can't get to everybody, go find them.
They're out there.
Twitter is a really great example of one
that's 100% chronological, and searchable
by any word you can think of.
You can search in geographical areas.
And a lot of that goes for Instagram as well.
You can go find the kinds of places
you wanna hang out over there.
Go find the more, not like teeny tiny,
but hashtags that aren't millions of posts,
but quite a few get posted per day,
so that it's a smaller group of people maybe looking at it,
but big enough for you to actually impact somebody
and make them go, "Oh, I kinda wanna follow this person."
This is hard work.
Like, we're literally talking about saying,
someone is saying in their head,
"I want you to be a part of my day
"whenever I pop onto Instagram
"and go for a scroll."
Oh my God, does anyone ever say that?
I'm just going for a scroll.
Oh my gosh, I need to tell Sarah
to use that as a pun at some point.
That is great.
Just a scroll down memory lane.
But my point is.
What, air conditioning?
I exiled you.
The main point here is that you need to join
other conversations in order to be able to start your own,
and you need to be a part of other's conversations
more often than you start your own,
no matter at what point you do have a network or don't.
If I had not done this in the beginning
when I joined Twitter in whatever it was,
I think 2009, you can check my profile.
I don't know, it says it on there somewhere.
That was a point of, like, nobody knows who I am,
and I was just really getting going
with videos on YouTube and I thought
this is gonna be a really nice
conversational tool with YouTube,
so maybe I can talk here, and talk there,
and build relationships with people,
and maybe they'll watch my videos at some point,
and that'd be really cool.
But I had to go find conversations with other people
in order for them to follow me.
That's literally it, and you have to have
that mentality going forward.
You're not always gonna be able to start
an amazing conversation and have
your whole entire time on social media
be based on that.
You'll never meet new people.
You have to get outside of that.
So go find other conversations and join in.
Upload your Instagram photo to some conversation
that's already going on,
so that you can become a part of it.
Just because the tools exist
doesn't mean that they are
going to gift you with attention.
Eyeballs are very, very hard
to get ahold of these days.
Unless, of course, you just pay some website
for a bunch of likes and subscribers.
That totally works.
And my final reason, but definitely not the final reason,
that nobody knows who you are
is that you don't actually have a strategic plan
to reach out to the people
who will actually make all the difference for you.
We live in a time where you very well could meet somebody
you never, ever could've fathomed
in the early, early, early days of the internet,
when a lot of us didn't even have smartphones
and couldn't even use these tools for ourselves.
There was a time when we had to hang
pictures of celebrities in our bedroom growing up
because it was a total fantasy
that we could ever get in contact with them
because the Midwest is very far away from LA,
and it just didn't seem like it was ever gonna happen,
and you're like, "Oh, they're really just such
"great people on the album,
"they have to be the same in real life,
"I hope we can be best friends."
There was a time when you could not communicate
with some of the most amazing
and far-reaching people in the world,
but now you can.
Social media literally allows that.
Trolls have figured this out.
They just say the most horrible things ever
and they usually get the attention of who they want.
But what if you could do it the other way around?
What if you actually could build a relationship
with somebody who seems completely unavailable to you,
but might actually make
all of the difference in your career?
First, you need to figure out
what that thing is.
You can just say, like, "I just need to know Oprah
"because Oprah should need to know me,
"and she is going to give me
"some sort of spotlight at some point,
"and I'll just take off and be amazing,
"and famous, and it'll be fabulous."
I mean, I wanna know Oprah anyway,
however, you have to have a more strategic plan than that.
If your goal is to triple your annual revenue,
then what kind of client is gonna help you get that?
What kind of business is gonna help you get that?
Who's gonna help you achieve that business?
Those are the kinds of people
that you really want to have written down,
and have a plan on how can I build a relationship with them
over a long term that's all about them
that's eventually gonna move the needle for me.
But if I start now, I don't have to be impatient about it.
Then you'll find that those people
probably are not Oprah status.
They're actually probably a little more accessible,
and if you simply got outside of
your little Twitter profile
where nobody is replying to you,
and you actually made a plan to connect with them,
you might be known.
Make a list of those people and research them,
look up what their hobbies are,
look up what their interests are.
How does their business work?
What do they love to see happen,
and it makes them retweet it?
What gets them excited?
Think about how you can do something for them
time and time again, based on that information.
When you have the ability to research people to no end
like we can with Facebook profiles, and LinkedIn resumes,
there's no reason why you can't do
a little bit of extra digging
to go the extra mile,
even if it's just in an introductory email
where you simply say, "I have a beagle too."
Relate to them, and allow that
to be the only thing that you establish in step one,
email one, call number one.
I get quite a few emails from you,
and I'm extremely grateful for those emails,
and I try to get back to as many as I can,
although I am a lot better on Twitter.
But I'm actually blown away
by how many people watch these videos
that could have emailed me, or could have tweeted me,
and could have said, "Wow,
"I found this video and it changed everything,"
or "I have another question about it,"
or "Please just allow me to have
"five minutes with you on Skype."
I hate Skype, but five minutes
is really hard to turn down.
Now, I know I'm probably gonna get
emails to this effect now,
so you're really gonna have to try hard to stand out
if you actually want that with me,
but I'm willing to entertain that.
I actually would like to start to talk to more people
that are watching my videos on a regular basis
so I can get more in touch with you,
so I can get more familiar with what you need from me,
but the fact that maybe you admire these videos,
and this channel, and you are like,
"Oh, I feel like she could be my best friend
"because she is hilarious,"
but you still haven't even reached out tells me that,
either we're not aligned in your career path,
which is totally fine,
or you have no strategic plan for the types of people
who you think maybe could do you a solid
in some way, shape, or form.
I'm just here chilling, waiting to hear from you.
It's literally what I do.
Those are three reasons that you are not known yet,
but I know that you are going to take steps
to change that today.
You should, because this is the life you get,
and you need to go after what you want.
Make sure you check out the
fabulous partner for this series, Boss Status,
and that is AWeber.
They are a fabulous email marketing platform.
They've been a partner of mine for a long time.
I've been using them since 2011,
and I communicate with you, probably,
on my email list, if you are on it,
Amy's Elite is what we call it,
with that tool, so they have just been
really, really helpful for me
in being able to communicate with you more thoroughly
and have Boss Status because it's kinda hard to forget me
if I'm showing up in your inbox, huh?
Link to check them out 60 days for free
is in the description.
That's all for today, socials.
Thank you so much for tuning in.
I appreciate it as always.
Make sure you subscribe for good vibes,
and until next time, go after what you want,
find the people that are gonna help you make it happen,
and make them want to know you real bad.