When Instagram launched stories, no one could have predicted how popular and fun this format
was going to be.
If Instagram Stories are anything to go off of, Reels just might be an even bigger deal.
How to use Instagram Reels for Business[a]
Hi, it’s Noni from Printful![b] In this video we'll look into what Instagram reels
are, how they can benefit your business, and how to successfully create and publish a Reel.[c]
So What exactly are Reels?[d]
Reels are quick and easily digestible 15-30 second videos[e] that don’t need to be content-heavy
or extremely polished, to engage their viewers.
You can share reels on your feed, your stories and, if you have a public account, you can
reach audiences from all over the world.
[f]
If you’re thinking that this sounds familiar to Tik Tok, that’s no coincidence.
While TikTok’s demographic is mainly Gen-Z, Instagram is the more popular platform for
Millennials - making it very attractive to business owners and advertisers.
It’s a quick, dynamic and creative opportunity to showcase more of your personality and brand.[g][h]
Much like TikTok, Instagram Reels offer you a set of creative tools to create fun and
engaging videos on Instagram.
Record and edit multi-clip Reels with audio, text, special effects, and stickers, then
share them with your followers.
Even though Instagram Reels and Instagram stories sound a lot like each other, they
have some key differences:
* Stories disappear after 24 hours, but reels stay on your Instagram profile permanently.
* Reels offer several editing tools, including effects, speed controls, and the option to
align multiple clips for cleaner transitions.
* Reels can be shared to Explore and Stories.
You can also choose to post your Reels in your Feed.
All the reels you create will also appear in a dedicated section on your profile, similar
to IGTV posts.
* If you include original audio (sounds you end up recording in video), your audio will
be attributed to you, and other users can use it to create new reels.[i][j]
Why are Reels good for business?[k]
Brands should grab the opportunity to be on Instagram Reels and engage a new kind of audience—people
who prefer quick and compelling content.
Since it's a completely new feature, Instagram is pushing it to engage a bigger audience—use
it to your advantage to get in the spotlight.
Reels are shown in the Explore page which is viewed by more than 50% of Instagram users
every month.[l][m] If your reel is shown on this page, you have a big opportunity to reach
new followers and even buyers without having to invest a lot of time into creating content.
Reels aren’t supposed to be perfectly curated or edited[n][o].
In fact, they're the exact opposite - when you have an idea for a video, just use your
phone camera to make it come to life.
This gives videos a much more natural feeling, and gives a more personal, less stilted insight
into who’s behind the Instagram account.
You can think of Reels as a way to truly engage with your audience, build trust, and connection.
[p][q]
Trust is the most important quality[r] in business and brand, especially when it comes
to building relationships with potential and existing customers.
So why not give Reels a try and show a more care-free and personal side of your business?
What type of content can you create for Instagram reels?[s]
Before you jump in to reels head-first, make sure to explore the kind of content that's
currently trending to get an idea of what people like looking at.
Here are a few ideas on the kind of content you can create:
* Tell your audience more about yourself [t][u] * Share the story and values of your brand[v][w]
* Create educational content that people might find useful.
* Share testimonials from happy customers * Post Motivational content
* Show your business’s BTS -film your workspace, show how you design your products, introduce
your team or yourself * Showcase your products
* Tweak viral trends to fit your niche * If you've already been creating content
on Tik Tok, you can reuse TikTok videos here.
Note, that it’s best not to publish content with other companies' logos on it as they
might not be supported by Instagram’s algorithm . [x]
To grow your following, drive more sales and attract new customers, make sure your reels
are really reflecting your brand voice and style.
[y][z]Personalizing your message to fit exactly the type of people you want to attract and
showing a more real and vulnerable side of yourself and your business will make your
potential customers trust you even more.
How to create an Instagram reel?[aa][ab]
Let’s break down how to create a reel.
Open your Instagram app.
Before we start creating a reel, let’s take a look at the variety of features available:
* Video length- you can choose between a 15 or 30 second clip.
But that doesn’t necessarily mean that you can only record videos that are exactly those
lengths, they can be anywhere between 3-30 seconds long.
* Audio: Search for a song from the Instagram music library.
You can also use your own original audio by simply recording a reel with it.
Note that if you're using a business account on Instagram, you won't be able to use music
due to copyright laws.
If you have a business account and want to publish Reels with music, we suggest filming
and editing Reels in a separate editing app and adding royalty-free music there.
Then you can upload the finished video to Reels.
* Speed: Choose to speed up or slow down whichever parts of the video or audio you select.
This can help you make slow motion videos or stay on beat.
* Effects: Select one of the many effects in the effect gallery, such as filters made
by Instagram or other Instagram users.
* Timer and Countdown: Set the timer to record any of your clips hands-free.
Once you press record, you’ll see a 3-2-1 countdown so you have time to get ready
You can record Reels by shooting a series of clips, filming continuously, or by uploading
a video from your gallery using the box in the lower left corner.
[ac]
Let's film several short clips for our reel.
To record our first clip within the app, simply press and hold the capture button.
You’ll see a progress indicator at the top of the screen as you record.
Stop recording to end each clip.
If you make a mistake, you can also delete a video fragment by clicking on the arrow
pointing to the left and then either trimming the parts you don’t need or completely deleting
the video.
Then, click Done.
Once you're happy with the filmed material, let’s edit the clip.
To edit your clip, click on the white arrow pointing to the right.
Now in the upper right corner you can see several elements you can add to your video
like stickers, drawings and text.
Here you can also see the option to save the video on your phone by clicking on the arrow
pointing down.
But for now, let’s add some interactive stickers and text.
If you'd like the text to only appear for a certain amount of time , you can select
the text on your timeline.
Once you've selected the text, both the text box and the timeline should appear white.
Then click and drag to make changes.
Once your reel is ready, head to the share screen by clicking on the white arrow.
Here you can save it as a draft, change the cover image, add a caption and hashtags, and
tag your friends.
---
Whatever your brand or business is, there’s a creative opportunity waiting for you.
So don’t wait any longer to try out Instagram Reels for yourself!
And don’t be afraid to share your Reel everywhere you can!
The more people see it, the greater the chance that your perfect customer will find it and
engage.[ad][ae]
What do you think the future of Instagram Reels will be?
Have you tried them yet?
Let us know in the comments below!
We create videos on everything print-on-demand—from tips on how to create designs and products
to guides on how to manage an ecommerce store.
Subscribe and hit the bell icon, so you’re notified whenever we publish a new video!
[a]Title [b]name tag
[c]side checklist: 1) What are Reels?
2) How Reels can benefit your business 3) How to create and publish a Reel?
[d]Section title [e]fons ar 3 telefoniem, kuros ir mūsu product
video [f]Side ar telefonu, kur atvērts printful
konts, bultiņa uz feed, uz stories, tad pazūd un parādās teksts : you can reach audiences
from all over the world [g]quick tip:
[h]Reels are a quick, dynamic and creative opportunity to showcase more of your personality
and brand [i]Side checklist:
[j]- stay on your Instagram profile permanently - offer several editing tools
- can be shared to Explore, Stories, your feed
- other users can use your audio to create new reels
[k]section title [l]small info box:
[m]Reels are shown in the Explore page which is viewed by more than 50% of Instagram users
every month [n]Remember:
[o]Reels aren’t supposed to be perfectly curated or edited
[p]remember: [q]Reels give a more personal, authentic into
who’s behind the Instagram account to create engagement, build trust, and connection
[r]pop-up teksts [s]section title
[t]I'd break this up into two bullets, there are a few too many ands in this sentence
[u]Separated them in two points :) [v]I'd break this up into two bullets, there
are a few too many ands in this sentence [w]Separated them in two points :)
[x]side checklist: - about yourself
- share your brand's story and values - create educational content
- share testimonials - motivational content
- show BTS - showcase products
- viral trends - reuse TikTok content
[y]remember: [z]To grow your following, drive more sales
and attract new customers, make sure your reels are really reflecting your brand voice
and style [aa]Labs piemērs, kā veidot video, parādot
IG funkcijas - https://youtu.be/zt0bCRATO8s [ab]section title
[ac]ekrānā parādās telefons ar filmējumu vai vismaz atvērtiem reels un katra f-ja
iezīmējas [ad]text box:
[ae]The more people see it, the greater the chance that your perfect customer will find