when starting a marketing agency one of the first things people want to do is go
out and get clients and I get it you want to start making a bunch of money
but did you know there's actually about five steps that you're going to want to
make sure you have or five steps that you want to make sure you take before
you actually get your first client to make sure that you're actually able to
fulfill the campaign you promised them well if you're interested then stay
tuned because we've got five things we're gonna teach you that you must have
to really have success with your agency so stay tuned we gotta give them four
you are welcome back everybody thanks for joining me my name is Jordan Steen
I'm also known as cereal entrepreneur now at my channel we talk all about
starting your agency building a YouTube channel or a blog really just building
any type of online business so if that sounds of interest to you make sure you
hit that subscribe button and the notification ml in the bottom right hand
corner so we can update you with all of our newest content oh and PS make sure
you stay tuned to the end of today's video will teach you how you can get
access to our free SMMA training now guys when you go to get a client the
biggest thing that usually happens is a team or agency goes and they land a deal
but then they go back to the office and realize or their house or wherever
they're working and then they realize oh crap I don't have any bas I don't have
any processes I don't have a bunch of stuff ready so that I can actually
fulfill this campaign that I just sold so there's actually about five things we
want to cover and they're not in any particular order as far as priority or
importance but all of them are equally important and things that you need to
get done before you actually get that first client so the first thing is
looking at virtual assistants and researching what types of virtual
assistants you're gonna need with regards to what service offerings you
plan to offer so for example if I were to offer SEO then I need an SEO manager
I'll need probably an analytics person I might need a copywriter to write SEO
copy I might even need a graphic designer to
make those really cool infographics that help us rank online so that being said I
actually need to start planning out what types of positions are going to need to
hire to get this job done and the reason why it's important to get it done before
you land a client is to understand that it's going to take a lot of time to find
these people get them trained up and get them in familiar with the processes that
you have to get can is going so if you land a client and
then you start to go get VA s but it takes you two weeks to get your VA s for
your agency you're already two weeks behind your clients campaign meaning
you're gonna have to play catch-up already in the first month so I really
really suggest before you land that client you know if you have someone that
you're talking to and you're pretty certain you're gonna land it go ahead
and find out what VA is you're going to hire for what particular jobs you plan
to offer om PS if you're looking to hire a virtual assistant we actually have a
video just on that with some platforms to use how to hire what you're gonna
want to say and do make sure you check out this video up here in the top right
hand corner the next thing you want to look at number two on the list is your
processes workflows SOPs you might hear those words used interchangeably and
what those basically are is let's say for example you get a client who needs
again SEO services great what are we doing let's say we're doing technical
SEO on their site well if that's the case we have to do keyword research we
need to do a link strategy evaluation we need to do a full analysis and then be
able to implement all the strategies that we put together into their website
into their content so we actually need to go and build out steps so that way
our das don't just go start working on 17 different projects that don't really
add to the bottom line outlining a process and understanding what workflows
are needed to be built so that way you can create the campaign's that you're
selling to your clients are really going to be important to have done again
before you get this client on-boarded and again that's so you can save time
and make sure that you're able to complete their campaign as efficiently
and quickly as possible all right everyone so let's take a look here on my
screen really quick just so you can see what one of these processes might look
like but if we need to create let's say for example a YouTube video this is
actually a YouTube video I'm about to shoot or any video for that matter right
there's there's a bunch of steps that you want to take especially if you're
going to try and rank it in search results if it's like an ad video it's a
little different you don't have to do any keyword planning or strategy or link
building anything like that really what you're doing is you're just building out
a good video right something that's entertaining it's you know gonna catch
eyeballs but if we're looking at a process you can see right here for this
video alone we have about looks like 12 13 different steps right down here where
we have our meeting we create a new folder for it we have an ID idea phase
we come up with research and we create an outline for everything we're going to
need for the video and the blog write a script
shoot the video edit it we get to writing the blog graphics and this is
all where we're actually creating the ideas this is where we actually create
the graphics we review it we schedule it and then we optimize on the blog article
itself so you can see there's a lot that actually needs to get done and there's
actually different people responsible for all of these different steps you can
see right here like if a series orden pasha pete divine rhonda mimi you can
see there's several different people involved and so mapping all of these out
prior to actually running a campaign is going to be super important for you guys
because otherwise again you're gonna waste time during that first month or
even second month trying to get all of this put together om PS if you're
interested in more instructional content just like this make sure to check out
this link up here in the top right hand corner don't do it yet come back to it
after you watch the risk this video because we got some really important
stuff coming up the third step is going to be defining and building a network
and this is actually more related to the sales process and so what I actually
teach a lot of my students is building your first 100 your network of your top
100 and what this actually represents is your top 100 contacts that you already
know so what I like to do is start off with my immediate family members right
so I have my mom my dad I have two little brothers actually I have three
little brothers but the third one he doesn't really count cuz he's too young
he's not gonna know anybody important but I've got Muhammed a dad two little
brothers right I have my grandmother grandfather
I have uncles aunts I have cousins right and so that would be my first initial
group of network also I'm going to include in that network my friends right
direct friends that I'm close with that I know might have contacts that could
you know help my agency after I make out that list of my immediate network of
people that I know I want to consider their extended networks meaning my mom
knows people right so she works with a guy who owns an insurance company that
could be part of her an extended network that I could reach out to and you want
to make that list of about at least a hundred people to start obviously if you
can go larger than make your list larger but 100 is a good starting point now
once you make the list you're just gonna find ways to reach out to these people
whether it be via a phone call email facebook Messenger what
and have a conversation with them about what it is that you're doing how you're
able to help businesses and maybe some way that you could potentially help them
right try to be specific about how you could help them with their business if
you already know that they have one but we actually created a whole video on
networking tool and agency clients so if you're wanting to learn more about that
one check this one out here now the fourth thing you're going to want to
look at is creating your agency assets and what I mean by this is creating
things like your VSL or your virtual or video sales letter you have something
like a one-pager your one-pager kind of goes into what your agency does the
services that you provide and quickly how you're able to help those businesses
or maybe even a quick testimonial or case study that you can put on one pager
that shows and exemplifies your ability to produce results and then you'll also
want things like your value documents or informational pieces that you can use as
downloadable items for potential leads right so on your website you might have
a mail sign-up list and then that email signup you might offer them a free
template of some kind to create social media ads well those things actually
have to be created by someone they don't just come out of thin air right and you
should actually do them again before you actually start trying to land clients so
that way when they ask if you have something that you can show them or if
you're trying to provide value which we all know is super important in landing
clients you already have something created the fifth part we need to
discuss is practicing sales objection so what is the sales objection simply put
it is an objection that someone might have to a product or service that you're
trying to offer meaning they don't want it but there's about five different
objections that are most commonly used within this industry that if you
practice enough for you're going to be able to respond to them and get a much
better result 90 to 100 percent of the time literally overcoming an objection
is one of the easiest things to do because you can create template in
responses for each one of the objections that someone might offer so let's look
at those five really quick the first one is just gonna be it's too expensive well
the whole reason they reached out to you was because they know that they need
more marketing so mr. business owner I completely understand you know you said
it's very expensive but you also told me you want to start making new clients and
you can obviously go out and find another marketing agency that can do it
cheaper that's totally possible but the issue is you butter you get what you pay
for right so if you pay for cheaper
marketing you shouldn't expect to get the results that you're actually wanting
for your business to is let me have some time to think I totally understand mr.
business owner you want some time to think but you did tell me that you
wanted me to come in and talk to you about this because you were saying that
you wanted to generate more leads and sales for your business so really what
is there to think about number three is I need to talk to blank it could be
their wife it could be a business partner and really the only time that
matters is if it's another business partner their wife if that is a business
partner then sure that might need someone might be someone they need to
talk to but then what you really actually have to understand is you
didn't do your job getting all of the decision-makers into the meeting in the
first place so totally understand mr. business owner you need to talk to your
business partner is there a way that we can get him on the phone right now just
so that way we can approve this you know very easy thing we're trying to do
always try to resolve it right there don't ever try and wait and set in
another meeting try and see hey can we get them on the phone or her on the
phone right now and try to resolve this right now the fourth one being I'm too
busy right now and this is one of my favorite ones because it's like well
dude you know the whole reason you're trying to hire us is that way you can
free up some more of your time because currently you're the one managing all of
these processes and to be even more honest with you it's way more of a
full-time job than you might think so you should actually probably let me
handle those services for you because it's gonna give you that time that you
want back and I might not exactly you know say it exactly like that but in so
many words that's pretty much what we're telling them and then number five is we
already have an agency and if someone comes at you with this particular
objection you need to be pretty much ready to go and have a response that
says something along the lines of oh well I found this issue here are they
aware of this happening right so that's gonna open up the conversation and get
them talking about what issues they might not even know existed you guys
those are the five pieces that you need to take into consideration before you
even start landing clients please heed my advice and take it seriously because
if you do you're gonna have a lot more chances of success whereas if you try to
avoid these things I guarantee you you're gonna land a client or maybe you
won't because you didn't know how to overcome objections and if you do lay in
the client you're gonna get down the road and you're gonna understand oh crap
I don't have any bas I don't have any processes I don't know what I'm doing
but that is it for today's video guys if you have any comments or
questions about anything that we covered in today's video make sure to leave them
below also if you have something that you think I didn't cover in this video
that's super important to have ready before you go and get a client make sure
leave that in the comments below too so that way anybody else watching can get
some new ideas or new things that they might need to get ready but since you
stayed till the end make sure to check out the description right below this
video and you can get access to our free SMMA training course it is an amazing
course that's already helping hundreds and hundreds of people going through it
so I hope you guys take advantage of that but I'm gonna get out of here for
now guys hope you all enjoy the rest of your day I will see you on the next
video until then cereal entrepreneur out bye guys ready to start living the
six-figure work wherever be your own boss lifestyle
well it's cereal entrepreneur Academy will teach you how to use a laptop and
Internet to start your own social media and digital marketing agency get started
with our free Facebook Ads training links in the description below guys see
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