- The packaging you use for your handmade product
is a very important part
of your customer's buying experience,
that is many times,
not giving the attention that it deserves.
So in today's video,
I thought we'd do something a little fun,
and I'm going to share with you four companies
that I really like when it comes to packaging.
There's certainly more out there,
but these are four of my favourites,
and I have a feeling that you'll like them to.
What's unique about them
is that not only do they have cute branded packaging
that is trendy and fun,
but they also offer packaging supplies
that are eco-friendly,
which is something I'm a big advocate for.
And it's not just me.
The data shows very clearly
that being green is in fashion,
which means it's very important
that you pay attention to this trend,
because, one, your customers care about it,
and two, it's not a trend
that will be going away anytime soon.
Once, so they found that 60 to 70% of consumers
said they would pay more for sustainable packaging,
and that more than half of your consumers
are very concerned about the environmental impact
of packaging in general.
So it's definitely something important you want to consider,
and I'll give you some great eco-friendly options today.
Ready, let's dive in.
(upbeat music)
Bonjour, my name is Deb,'
and I'm the founder of Tizzit.co,
a membership community for makers
and handmade shop owners,
just like your fabulous self.
You can learn more about our community, Tizzit HQ
via the link below this video.
But for now,
let's jump straight into today's conversation,
four creative and super pro looking
eco-friendly packaging options.
You may have already seen my video
called "The Complete Guide to Creating Custom Packaging
For Your Product,"
that goes over all the different packaging layers
you need to consider,
along with the marketing value of each one.
If you haven't seen it,
then definitely go watch that after this video.
I'll put the link below for you.
But in addition to knowing
how to put great packaging together,
so your customers, you know, love unboxing their purchases,
you also need to find great companies
to source your packaging from.
And the first one we're going to talk about
is a company called MOO.
MOO is a company I've been obsessed with
for many, many years.
They essentially can help you customise your packaging
to make it look branded, and eye-catching, or fun looking,
so that when your customer opens their package,
it's going to be a fun experience
that adds to the product's value.
They're not going to help you protect your products,
so it's not a company
that you're going to get boxes
or say mailers from,
but what they do and do well
is make items like business cards
with all sorts of options like square,
regular size, and mini cards, you name it.
Flyers of all sorts
using different types of papers and thickness,
stickers and labels of every shape and colour,
and what always absolutely fabulous
is that it's helping you personalise your packaging
with stickers on the box, labels,
and also supplying unique products
for what I call the promotional layer.
Again, if you've watched
my complete guide to packaging video,
you know what I'm talking about.
If not, I will add the link to that video
down below for you.
So they're helping you with more of the marketing aspect
of your packaging than the protection aspect.
But that's really, really important
because we know that packaging helps you make sales.
Branding your packages along with inserting coupon codes,
or little notes and messages on business cards,
and flyers and other things like that
can make a big difference in your customer experience,
encouraging them to either spread the word
or to purchase again from you.
And MOO's got lots of options to choose from for that.
Definitely not all their products
are perfectly eco-friendly,
but you can source eco-friendly products from them
if you take the time to look
at what each option offered is made of.
Their papers are sourced sustainably,
which is the bare minimum, but still needs to be,
you know, a Green Mark to be considered eco-friendly.
And most unlaminated paper options are recyclable as well.
Unlaminated options would be their cotton
or luxe paper for business cards,
and their essential paper for flyers.
They also offer, and this is my favourite,
an option that's not only recyclable,
but made of recycled T-shirt fabric.
So essentially it's a tree-free paper option,
and made from post consumer good,
which is absolutely amazing,
so definitely check that one out.
Next, let's talk about noissue,
which I also have a mega crush on.
And when I first discovered them years ago,
they were only selling the tissue paper
that you can wrap your products in.
And what was really cool
was that you could brand it.
They call this paper the noissue tissue.
And it offers a really, really fun way
to brand your packaging.
They use acid-free paper and soy-based inks
so that your customers can recycle the packaging
once they receive your product.
And on top of that,
by letting you upload your own design and logo,
they help you level up your unboxing experience
for your customers.
And now, I'm falling even more in love with noissue
because not only are they dedicated
to making their product sustainable,
but they have a huge variety
of super cool customizable options
like food safe paper and ink,
custom boxes and kraft mailers,
drawstrings, tote bags, hang tags of all shapes and sizes,
custom embosses and stamps, stickers and cards,
tape, including a washy tape option
that's home compostable.
There's such a great variety,
and each and every one of them
is completely eco-friendly and customizable.
And so I just love it. (chuckles)
In addition to products
that will help you turn your packaging
into a great marketing promo tool,
they also have some great options
to protect your products during transit
like your mailers, boxes, padded envelopes,
shipping labels, and so on.
Anyway, as you can tell,
I'm kind of in love with noissue.
It's a really, really cool company,
and definitely one you should take a look at.
Next is a company called Marketing Tape,
which makes sustainable tapes
that are designed to entice your customer
to share their unboxing experience on social media.
I only discovered it pretty recently,
and actually, I think they are pretty young company
at the time I'm recording this video anyway,
but I'm quite impressed by the concept
and by their vision.
The tapes are made of a renewable
and biodegradable plant-derived adhesive,
made of hot milk corn starch or something like that.
They have a paper backing and they use soy-based ink.
So it's, eco-friendly, it's suitable for composting,
it's definitely a great eco-friendly option.
But on top of the great eco-friendly nature of this tape,
it's also made to get more sales from your packaging,
which is what gets me even more excited.
'Cause we know that if your customers
are taking pictures when they receive your products,
and are unboxing them,
it gets you more brand visibility,
which really boosts your sale.
This isn't just a nice idea,
but something that many studies
have proven again and again.
Social proof, word of mouth, online and offline
in what's called customer-generated content,
AKA your customers taking pictures of your products,
really are strong sales drivers.
And so this company is essentially based around this idea,
and wants to help you encourage your customers
to share your products on social media.
All done with the help of a branded cute, fun packaging.
They're not custom tapes
where you can upload your own design,
instead, you choose a design that you like the most
from their collection,
the one that you know would suit your brand and the best.
And each option has a pre-printed message
to encourage your customers to snap a picture.
You can see the first tape above says,
Tag me on social media,
and another one here states,
Did you know your photos help me make more sales?
And Your photos are literal gold to my business.
It's such a cute way to help customers
realise the impact that they can have on your business,
which I think is really well-suited
to small eCommerce businesses like yours.
Last, but certainly not least is EcoEnclose.com
This one is a gold mine
if you want to source eco-friendly packaging
and shipping label supplies.
The previous recommendation
were more about making your products look good
in a way that's sustainable.
This company has good options
for everything else that you still need
to take into consideration
when you want to have eco-friendly packaging.
Many of the packing options they have
are actually pretty hard to source
eco-friendly elsewhere.
Items like shipping labels, mailers, envelopes, boxes.
You know, they're not those sexy branded things
that make your product fun to unwrap,
but they're really about protecting your product
and shipping practicality.
And they provide a solution for protecting your packages
in a way that's sustainable.
So for example, instead of plastic bubble wrap
and things like that,
they have eco-friendly alternatives
that you can use instead.
Check out this list of eco-friendly packaging options
that they offer.
Mailers of all sorts, poly, paper, cushioned, rigid,
shipping boxes, inner packaging, like bags and wraps,
retail packaging for selling in stores
or at craft shows,
things like clear bag that are made from recycled material,
tape, stickers, labels for your shipping boxes and mailers,
paper of all types for any knack cards or envelopes.
And the list goes on.
So you can see that this is a total gold mine
for anything you need
to protect your product during transit.
They also offer custom branded options,
which I'm obsessed with.
Because now, you can also decide to have,
for example, your shipping box printed with your logo
or a fun message on it
in whichever colour you want.
They even offer amazing eco-friendly tape options
that are made of plant-derived,
renewable, compostable materials.
Some use I think pressure sensitive,
natural adhesive for sticking the tape to the package.
Others have water-activated mechanisms,
but all are eco-friendly,
so you and your customers can feel good about that.
And another great thing
is that when you shop on their website,
they make it really easy with they shop by use menu,
where you can choose the type of product
that you are packaging,
and they show you options that are good for those products.
So if you sell prints,
they're going to show you the packaging products
that are the most likely ones you would need
to package and mail prints,
which I think is very helpful and really cool
because let's be honest,
most packaging companies and websites out there
are usually super difficult to navigate,
and it can get pretty frustrating to find what you need.
The final thing I love about this company
is that they're always working to create
even more eco-friendly packaging options.
They're constantly pushing to the next level
and innovating to make things even more eco-friendly.
So for example,
they're currently working
on creating an algae-based ink
that can be used to replace
current environmentally toxic inks.
Clearly, I'm not an expert here,
but that sounds bloody amazing. (chuckles)
Now I'm curious if you have more ideas
or have found other eco-friendly packaging companies.
If you do, please share them in the comment below
so others can check them out,
and we can start like a rolling list of recommendations
in the comments section.
And if you haven't watched
the complete guide to creating custom packaging
for your Etsy or handmade products videos
that I kept hinting at,
definitely make sure that you go and watch it now.
It should be showing somewhere on my face
on your screen right now.
Thanks for watching.
Until next time, aloha.