Hey, welcome back to the Six Figure Mastermind. Marianne DeNovellis here and
today for talking MailChimp and you want to know how to send bulk emails with
MailChimp, I'm gonna walk you through it A to Z so stay tuned.
okay so we're gonna talk a bulk email campaigns and we're gonna do this right
here live with you and me so you can do it right alongside me so go ahead and
open up another browser go to MailChimp, mailchimp.com, get yourself logged in and
you're gonna see my screen look exactly like yours. Okay, now that we've got my
screen open, we're gonna do the first thing right here is called create a
campaign. When you're sending out a bulk email, MailChimp has its own term for i,t
it's called a campaign so when you click create campaign, that's going to get you
started. What I love about MailChimp is that they've got templates galore so if
you need to send out a newsletter, if you need to send out a post, if you need to
send out a blog share, whatever it is, they've got some kind of a cool template,
even if it's for a sales conversation or clearance you've got going on. So this is
what's gonna show you, it's gonna say what you want to create. You want to
create an email, create an ad, create a landing page, it's got the step by step
bar through. Let's just go through email right now. First thing it's gonna ask you
for is the campaign name. Now this isn't something that your mailing list is
gonna see, this is just for you so name whatever you want, you can say, what I
love to do is tag my campaign so I can check my analytics later so put the date
down, I'll say maybe it's June 4th, I'm sending out a campaign for clearance.
Clearance ad 75% off necklaces. Okay, maybe that's for my small business or
whatever it is, just name it so you know what it is when
you go back and check your analytics later meaning that when you want to know
how many people opened it, how many people looked at it, how many people
actually click the follow through links, you know, which email is generated from.
Again, your customers are not gonna see this. Okay, so I'm gonna click begin.
Alright, the first thing it's gonna do is walk you through what this email is
going to do and who is going to go to so the first thing it's going to ask is who
were you sending this campaign to, you're gonna click Add recipients.
Now this is really helpful when you already have your list built into
MailChimp so I can choose a list, a sub categorized list, I can choose all the
lists but make sure that when you have this up and running that you've already
got your lists exported from your, whatever document or CRM that you're
using and thrown into MailChimp so I can select a list here from any of my list,
I've got a bridal story, used to do some drape interest with I've got you know
all of these different lists that I've built so I can say, okay, I want this to
go to this specific list, okay, and I can sub segment out this new list too. So
let's say that you have a list of people and they're constantly subscribing
because you've got an opt-in on your landing page and you want to send out a
new email to your new subscriber as well, you can do that here, pre-built, you can
put new subscribers, you can put female, male, under 25 35 and over this is a
great targeting option so that you can get really specific with the people that
are actually gonna read this email so I'm just gonna say for this one, since
it's just a clearance and announcement everybody, I would say all subscribers on
list. Again, if you were doing something more specific, pick a more specific niche
in your categorizing. Personalize the to field, meaning it's going to personalize
their name. Now you've got to be careful with this one because we personalize the
to field, you can say, yeah, I want it to be their F name which is their first
name or last name or whatever you pick however, if your list doesn't have their
first name in it, it's going to show that asterisk bar F name bar asterisk in the
email itself, alright. So only use that if you know you
have everyone's first name, if not, ignore it, don't personalize that to field
because then it won't feel awkward. Alright, click Save and who is sending
this campaign. A lot of people that use MailChimp have several businesses or
several lists that they run so you can add who this is coming from so I can
have it being my name, I can have it be the email address. Let's say you've got
multiple businesses maybe in under an LLC and you're wanting to come I send an
email from support you can change that here, you can change it to support@yourbusiness.com
or maybe announcements@yourbusiness.com. If
you wanted to come from the CEO you can say C or better yet the
CEO'sname@whateveryourbusinessis.com
So you can specify who this is coming from
especially when you're sending out a brand new email to a brand new list and
- they want to know where it's coming from so they don't just dump it in the
spam, use that box especially this name box over here so I'm going to say it's
coming from me, good to go there. The subject, the subject lines this campaign
will be seen by the people opening up these emails so you can do a couple
things with your subject, you know, I always like to put emojis in my subject,
they're very popular nowadays. How do I write a good subject line? You can get
some advice there, it can do a preview text this is super helpful because not
all emails will show you the entirety of your subject line so you want to make
sure that when you send out a good subject line, that it's really condensed
well in the preview if they're email. Okay, so I'm gonna say something like,
open this up, you don't want to miss this sale, see inside for more great deals. Now
I'm making this extra long on purpose so you can see what the snippet tag text
will say. This snippet text will show you, okay, I'm going to make this previous
text separate from this so I'm gonna say, mmm, this preview says open, excuse me,
and neither just going to go back for me and just go back to this snippet text. Okay,
this snippet text this preview text is what will appear in the inbox after the
subject line so you've got your big subject line and then you got your
follow-up teaser right here so I could even say see inside for more great deals
I could copy that and move it over and say, that's what I want us to have them
see and I'll put a little e-lips after that and call it good. Okay, I'm gonna save
that, move on to content, this is the fun part, this is where you get to totally
get creative okay. We're gonna design this email. Now MailChimp is super cool
because they've got all of these different templates, all of these
different ideas, you can kind of get a feel for what your email is going to
look like, you can tell us, you know, just that you call these different things,
make an appointment, announcement, tell a story, follow-up, different things that
you want to do, you can even go over here to themes and create a theme for yours,
very very fun, they've got some clipart that you can use, you can go over to
saved templates, maybe you've got one of these before that you've used, campaigns
that you used, you can code your own if you're into coding, that's not me, I like
to just go with the simple layout so let's just go with a simple layout right
here, I'm gonna say, make an announcement. Perfect for announcing a sale. Alright,
we get over here into our design. Now the design, you can modify it however you
want or you can just leave it as is with the pictures where they are with the
descriptions where they are, now I'm not going to take the time to go through and
design a whole email with you today because that's gonna you know require
photos and images and texts and copy and all of that, that's totally up to you,
once you have that all filled out or let's say you want to change a couple
images, you've got some space to do that here so when you click on that image and
click this little pencil, you can edit this block and when you edit that block,
you can add images to that block, you can add images that you've saved from other
campaigns. MailChimp does you a huge favor and every time you upload an image
to MailChimp, they save it for you in case you want to use it so for instance,
your logo, you don't want to have to upload that every single time, you want
to do some trust icons like PayPal or Visa or whatever it is, you don't want to
have to upload that every single time so they save it for you and when you build
a really cool template, you can just go to the template
then you won't have to design it all over again every time. Okay, so we've got,
let's just say we've got your copy in there, you've got your images in there,
you've got your links in there, everything's all built and put together,
you've edited all your blocks, all your buttons are working, you can test it out,
it's time to save and close. Okay, first, we're gonna click that and then we're
gonna click Save and close right over here. Okay, it's going to take this back
to this page. Now since we didn't fill in the content, that's giving us a little
red x here, yeah, we detect that your default content is your email is not in
there, don't worry about that, you'll have content in yours and that won't be a
problem, okay, and even to test this like, I can't stress how important this is.
When you have that ready to go, there's a little link down here that says send a
test email. Please, for the love of all things business, click send a test email
and send it to yourself and check your links, check your spelling, check your
photos, check your layout, double check it, triple check as much as you need to so
that when your email goes out to your public it's exactly what you want it to
be. Always always always send a test email.
Once your test email has gone through and you're liking it, once you got all
your social media links on there, you got your Twitter links, you got your
Facebook links, you got your Instagram link, you got your youtube link, all of that
is in there and you feel like everything's working and ready to go
then you're going to go over to this button and click send. Now let me show
you what that looks like, okay, perfect. Now that we've resolved our content
issues, you've resolved all the red flags, all the red X's, everything's pretty
ready to go, this is one of my favorite parts of MailChimp because they're super
fun. Okay, I'm going to click send. Remember, only do this after you have tested
the email first. You're gonna click send, alright. This is where it gets
really really exciting, okay. So you got this like monkey ready to click the send
button. Now I'm not gonna send this because this isn't a fully filled out
email but I've got 367 subscribers that would get this testing email if I were
to click send right now. Once you click send right now, this is your moment of
glory, it's going to go straight out to all your subscribers and it's going to
be a great email campaign. Now that's basically it. When you get
your emails ready to go through MailChimp, if you find that you've got
one that you're going to be using repeatedly, let's say that you do more
than one clearance sale in the lifetime of your business, really good idea to
save it as a template. If you've got any announcements that you want to make or
especially a newsletter that, you know, is going to be repeating going out, say that
as a template, save yourself some time, create that system for yourself but
that's basically it. MailChimp is super super easy to use. Hey, what else do you
need to know about MailChimp? Leave me a comment below, drop me a line, hit the
subscribe button and do me a favor, ring the bells, you get notified when our
videos out tomorrow. I'll see you then.