I'm John Crestani. And in this video, I'm going to be going over 4 high pain
marketing careers that you can get started with today without a degree
necessary. Now, a little background on me as I started my career in marketing. So,
that's where I've worked my way up through so I'm gonna be going over the
best places to get started where you can earn money from $55,000
dollars a year all the way up to $90,000 a year starting in
these four positions. Let's check it out.
So, the first career I'm gonna discuss pays an average of $55,000
a year according to Glassdoor. But $55,000 a year
and that is a social media manager, okay? And this is a great career if you are
interested in managing a company's social media. Now know this does not mean
messing around on Facebook all day looking at videos of cats. This actually
means hard work in automating using software's to manage a company's social
presence. Analyzing statistics about the social media. What posts are getting the
most engagement and being creative and having original thoughts in figuring out
what sort of posts you need to put up for that company to get engagement and
shares and comments and ultimately new customers. So, social media is a fun job
but it does require original thoughts and data analysis to do. But for that, you
get a cool $55,000 year using the sites that lots of people
use every day. So, pretty cool job right there. The next career which is pretty
cool is called add operations. So, add operations also abbreviated add ops is a
great career where you're not necessarily doing the marketing yourself
but you are hiring other marketing agencies to do the job for your company.
So, there's lots of marketing agencies out there and understanding which
agencies are going to do effective work and which agencies aren't. And also keeping
tabs on the companies that you hire to do your marketing whether you're
sending out letters, to your customer base or whether you are putting ads on
TV or on the radio or online on LinkedIn, Facebook, etc. ad operations is a great
place to get started to understand you'll have to do some data analysis,
you'll have to do a lot of meetings and you'll have to do management ultimately
to make sure that everybody is doing their job to help market the company
that you're working for. Now, this next career is the career that
I started out in right after I got into college or about a year I moved into
this position, was online marketer manager. And it actually pays a cool
$73,000 on average per year. My salary was a cool
$6,000 per month. And I was able to get that job. I didn't have any
background in online marketing management. But what I did was I worked
for a company for a year as a PPC specialist then I got the online
marketing manager role and I was making $73,000. About 22
years of age. Now, what an online marketing manager does is essentially
you are not just managing other marketing agencies but you are actually
implementing marketing campaigns on Google, Facebook, YouTube, LinkedIn, Twitter,
Instagram. Whatever the channel is, you are implementing those marketing
campaigns for a business. Now, there are no colleges that actually teach you
Facebook advertising or Google advertising. These are things that either
have to be self taught or you learn on your own or whatever. You know, you can do
them on your own. These are all free things to sign up for. Google, Facebook,
YouTube and you can test it out on your own. That's how I got started. I just
messed around and I watched a lot of YouTube videos frankly. And if you're
looking to learn online marketing, make sure you subscribe to my channel and go
over to my home page and you will see I have an entire course about 10 or 11
videos on how to manage AdWords. PPC management for small and medium-sized
businesses. Now, this is exactly what I did in my job. You'll actually get a full
brain download of what I did as an online marketing
if you watch this free mini series on YouTube. Now, if you end up watching this
10 video miniseries about everything you need to know about Adwords,
or if you're going to, just if you could type in the comments massive value or
hashtag massive value. That would mean all the world to me because I put up
this video series years ago and I'm still using the same techniques today in
my business where we're spending hundreds of thousands of dollars a month
and this is how I do my advertising. So, hopefully this series helps you. You can
find out my channel home page or maybe my editors will put it in the cards
above. And I hope this adds value today. #massiveValue. Now, the final
career which will make you a cool $90,000 a year. There aren't
college degrees in. There are some online courses which teach it but it's a
massively valuable skill or just position to have an accompany. Unlike the
last 2 jobs or careers that I went over, you don't actually need to do much.
It's not as much data analysis focus. As it is focused on really empathizing with
users and being a little bit more creative. And this is UI or UX. Now, what
UI and UX stand for is user interface or user experience. And that means you're
helping a company craft the user experience of how people navigate the
website. Have you ever been on a website and you've just said to yourself, "I can't
find a certain thing you're looking for." Or you've been on a website and you were
confused by how certain elements interacted with each other. Well, that's
considered bad user design or bad user experience. And the job of a UI or UX
designer is making a website flow neatly. So, you're never confused. I don't know if
you've ever used Airbnb site before. Used an app like Uber but they're intuitive.
They're very easy to use. You could just download the uber app and you know
exactly what to do to request a lyft or a taxi or whatever you're using. So,
that's good user interface and good user interface is based off of design and
also really just understanding how people use apps or how people use the
internet. You have to do a lot of focus groups when you're doing UI and UX. And
you also have to do a bunch of wireframes where you're working in Adobe
Photoshop and you're kind of wire framing what the site or what the app
should look like and how it should function. Now, this is stuff that you can
learn on your own. These on courses or on YouTube videos
online. Whoo! That is a lot of cool careers there and I hope you got some
value out of this. Now, if you're looking to learn more about marketing and learn
more about professions related to social media or just learning how to do it for
yourself. I'm an online entrepreneur. I quit my job about 7 years ago now.
And I've been working for myself as an independent marketing professional. And I
do pretty well for myself. And there's a lot of opportunity in learning these
skills because the Internet is exploding. And it's still a very new space that is
very little understood. Now, make sure you subscribe to my channel and hit that
notification bell so that you can get more videos to learn about marketing and
how you can work for yourself and just other cool stuff like that to help you
become an entrepreneur or a marketing professional. Thanks for watching. Hit the
like. And let me know in the comments what was the most interesting profession
to you? As a social media manager? Was it ad operations?
Was it marketing manager or was it UI, UX? Let me know in the comments below and
I'll talk to you soon.