You know you’re all grown up when you’re sending pictures of yourself to friends and
family for the holidays.
I realized as I was writing a blog post this weekend that I talk a lot about developing
your brand personality and I don’t think I’ve ever actually talked to you about how
the heck you would even know what your brand personality is.
The key to reaching an audience online to be personable and likeable and sometimes when
you’re hiding behind a logo it’s hard to figure out exactly how to project that.
So if you’re one of those brands that’s not really sure exactly what your personality
should be so that you can relax a little on the business side and really connect with
your followers I have some ideas for you to help you figure it out.
First of all no matter what you do in terms of marketing, social media, PR, it doesn’t
matter where you are or what you’re doing when it comes to your business and your brand
you should have a goal.
Maybe you have two goals, usually you only have one and that has to do with making money
in some capacity.
So whatever that goal is, that is always top of mind.
No matter what you’re doing.
Once you have that ironed out, which you should if you have a business plan or if you’re
just a brand and you just sort of navigating the idea of being a business you still should
have a goal and once you’ve ironed that out, it’s a pretty big indication of where
your personality can originate.
Aside from your main goal, we have to look at exactly what your brand is.
You might be a personal brand in which case there is a person whose personality is weighing
heavily on what that business is to become.
Or you might just be a business with a business name and a logo but there could be a personality
who is a big presence of that brand.
Or you might be neither of those things, just be a company, and nobody is really stepping
forward and saying ‘by the way I’m the one talkin’ to y’all.’
First of all, if you’re the last one you need to make a change because nobody likes
to talk to a logo.
They don’t make friends with a logo or a company.
They make friends with the people that are within the company.
So there should be one individual that is speaking out and saying ‘by the way, you’re
talking to Heather from ABC Company when you’re talking to this account’ so people feel
like they’re actually connecting with an individual, not a various group of people
who may or may not respond at some point.
Those businesses with a personal brand that’s very active really have an advantage here
because there are a lot of personality traits that are going to come out of an individual
and those personality traits can weigh on how you decide the brand itself has a personality.
So I’m kind of talking in circles here.
I’m sorry about that.
So I feel like I need to give you an example.
And that would be I’m Amy Schmittauer.
They call me Schmittastic on Twitter.
And this is a video for SavvySexySocial.com.
Savvy Sexy Social is its own brand but because I do a lot of video, I am clearly the one
that responds to a lot of tweets and other status updates online, my face is sometimes
within my branding on social networks, that makes me a strong personal presence for the
brand, therefore my personality is fair play.
So you’re going to get a lot of sarcasm, and witty, and fun but you’re also going
to learn about digital PR and how you can take advantage of it for you business.
I think it’s a pretty good combination, wouldn’t you say?
The last thing I want you to consider is a big part of having a personality is not being
business all the time.
And that means taking into consideration the indirect topics that have to do with your
business.
For instance you could be a business that is in the food industry.
So you’re a cook, or your share a certain type of recipes on your website, you make
money by selling food recipe diet consulting, something like that.
Something in the food industry.
You could easily tap into the latest holiday flavored Pringles and talk about how ridiculous
they are.
When you talk about things that are outside of your business strategy and are just fun
and easy to engage with you’re going to get more of a personality around your brand
and certainly more interaction with your followers.
Cause really who needs peppermint candy cane Pringles?
Nobody I know.
So don’t be the business that’s like ‘why am I on Twitter?
People always just show pictures of the food that they’re eating.’
That is not an excuse not to use social media but you do need to take a cue from that people
are just there to share their lives and they want you to share your life behind your business
plan.
If you want to connect with people then you need to show them that there is somebody to
connect with behind that logo.
That’s all for today.
I really appreciate you tuning in.
Make sure you continue the conversation on Twitter @Schmittastic and of course @SavvySexySocial.
Definitely subscribe to this video and my newsletter is in the description . You should
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And I hope you have a fantastic rest of your week.
I’ll see you on the next one.