Hi. I'm Gary Eckstein from OrganicWeb.com.au and I'm a Mailchimp Pro Partner. I've been seeing some
incredible results in improvements and click rates with clients both very large and small by making
a very small change to our email marketing design companies often contact me to get better results
whether that's better open rates click rates and so on and I have really been absolutely astounded
by the results I've seen by making this one small change and for those that regularly watch my
videos you'll notice that yes I'm wearing glasses got them yesterday I think it must be an age thing
or something but you'll be seeing more of me with my glasses on but first off let's look at a few
emails and I'll show what will help improve your open rates Pepsi we all know Pepsi major brand
this email the layout is nice and simple and it's very typical to what you'd want one story
or few stories logo image heading text button this though is the thing that's making the big change
purely by adding a nice big bright call to action really
is improving click rates tremendously at the moment I'm not really sure why it's
suddenly making such a difference but it's, it's really really making a huge difference
let's just look at one or two more emails and then I'll show how to do this in Mailchimp itself
Google nice big bright button they're absolutely doing the right thing so single column
they've got logo at the top again heading text button not too much and we always send people
somewhere else but the key, key here sorry is they're using a nice big bright button
not just a text hyperlink buttons always get more clicks but also just make sure that your button
the color of your button contrasts to other colors so by having a red button it wouldn't have been
as effective for Google they want a different color so you want a bright blue pink green
whatever button let's look at just one more email and then we'll, we'll move on to Mailchimp
the oasis at death valley okay they've got a few, few stories here but again they're doing the right
thing in that they've got a nice big green button that people so me people look at this and they
immediately know what to click so that really is the advice um the thing that I've been testing
with a lot of clients and seen huge results is just purely by making a nice big colorful button
or call to action always gets more clicks let's go into Mailchimp itself sorry there we go if we
go into the new email builder so I'm just going to click design email I'm creating an email here
luckily in Mailchimp in the new builder it's actually that very similar design to what we saw
with Google uh Pepsi etc etc so logo you would add it there heading text they've then got image I'd
prefer to actually move this slightly up so if you just click on the button and you can just move it
up the page and I would actually put it there just like Google does so you've got heading text button
image and if you've got more than one story you would then just, just continue in this vein with
heading text button image heading text button image heading text button image but of course
you would make that button nice and colorful so at the moment it's, it's not going to maybe highlight
it as much as you'd want so just click on that you get various settings to the left hand side and you
can just change this to you know a brighter color so it really stands out on your email
look try that try and have a nice big call to action you don't give your whole story on the
email you give them a nice call to action a button where they can go somewhere else
to your website or whatever to read more please like this video. I'm Gary from OrganicWeb.com.au