He there cultivator. Welcome back to my channel. In today's video,
I'm going to be sharing with you three ways that you can optimize your linkedin
profile. So let's break down really quickly why this is so important.
I feel that a lot of job seekers believe the only way to find a job is by
submitting their resume or their application into a job description that's
posted. However, I want to share it. The opposite end of that spectrum,
which is recruiters each and every single day are literally typing in keywords
and searching for people with specific skillsets so that they can actually
message them and ask, are you by chance interested in an opportunity? Hmm.
Funny, you should ask. Yes I am. If you're not getting inmails,
chances are there are ways to optimize your linkedin profile so that you can
rank higher in the search results.
I want to give you the analogy really quickly of the app. Yelp. On Yelp,
you're always typing in best restaurants and the city that you're visiting,
you're going to probably healed hundreds of search result pages. However,
chances are you're probably clicking on page one, possibly page two.
But very rarely do you go beyond that, right?
Because you just want to know the restaurants that are ranked the highest.
The same thing is happening in linkedin.
Linkedin at the end of the day is a search engine.
And if I'm typing in your skillsets like project manager and your city,
are you ranking on the first couple of pages?
If you're not entirely sure or you know,
for a matter of fact that you're not optimized because you haven't been getting
any emails from recruiters about these opportunities I'm talking about.
And then you're in luck because we're gonna dive into the three ways.
So without further ado, let's jump in.
[inaudible] [inaudible]
alright, so there are actually lots of ways to optimize your linkedin profile.
I can't go through every single one of them but in this video today,
I'm going to go through three of the main opportunities I feel so many job
seekers missing out on. And this stems from the recruiting years,
looking through thousands and thousands of Linkedin profiles to now career
coaching and helping people create theirs.
I have seen that these three sections have been typically the ones that aren't
filled out as completely or as accurately as possible.
The first one that we're going to go over is the profile summary section.
Oftentimes I see this left blank,
which is again not really telling linkedin that you're optimizing your linkedin
profile and that it's as thorough as can be. So just so you know,
linkedin gives you points for every single section that you check off and if
it's left blank or it's just really sparse,
you're not really telling linkedin that you're serious about getting found in
search results in addition to the linkedin profile being virtually inexistent.
The other mistake I see so many job seekers make is that they don't fully
maximize and optimize the space that's given to them. So on our resume,
your profile summary is just a paragraph and on your resume you're never
encouraged to use the word I or speak from the first person. However,
linkedin is completely opposite of that.
They not only give you 2000 characters to fill in the space,
but at the end of the day,
your linkedin profile is a social media platform.
So you're encouraged to write from the first person and share with the world who
you are, what is your mission, what's your personality, what is it that you do,
what is it that you love?
All of these things should be coming to life and this profile summary section.
All right, to give an example,
I want to share my screen with you so you can see how this looks when completed
properly.
I'm actually on my own linkedin profile and I wanted to point out something
really important here.
The profile summary Section or the about section only shows the first three
lines of what it is that you write and this 2000 character text space.
So a lot of people make the mistake of sharing their big what or purpose down
below when people click on See More. However,
it's really important to make sure it's actually in the very first paragraph or
first three lines specifically because not everyone may click on the see more
button here. So to read through my example,
I put in the very first line as a career happiness coach and expert job search
consultant. So right off the bat,
you know exactly what it is that I do and what I'm known for.
My mission is simple and I really speak to who I serve and who my intended
audience is. So in this case,
I help corporate professionals wake up happy on Mondays,
I specialize in helping job seekers secure,
fulfilling careers even when they no longer believe this exists for them.
This is my personal mission and what I'm passionate about.
And so I'm sharing that here in case people who come to my profile are saying,
oh my gosh,
I need this because I don't fully believe that I can get to my dream company or
my dream job. And then I share my accomplishments.
So I've coached hundreds to make huge career transitions through my whole
holistic approach. So it goes on,
but for the most part you can identify right off the bat what it is that I do
and what I specialize in. Then throughout the rest of my profile summary,
I'm going to be talking about my backstory. How did I get there?
What's my credibility? What experiences did I have along the way?
A lot of people make the mistake of starting with that and what they do now is
buried in paragraphs, so we just want to reverse that.
Now you might be wondering, how do I know what to write about my background?
The beautiful thing is this is your profile,
so there's many ways to customize this,
but one big question is if your dream recruiter or dream hiring manager were to
land on your linkedin profile,
what is it that they need to know or believe about you to at least spark some
interest and curiosity to send a message and say, Hey, I read your profile.
I really love what I see.
Let's jump on a call because I'd really love to learn more about you.
That's the whole aim here. So with that big question mind,
what does my employer need to know or believe about my background?
You can really start to craft and formulate your own amazing profile summary
that is injected with your personality, your credibility,
and your mission and values of what it is that you really are looking for.
And this next career move of yours. Alright,
now that we have an effective linkedin profile summary crafted with your own
voice and bringing your personality to life,
it is now time to move on to the second tip I have for you,
which is all about creating the experience section.
I feel a lot of job seekers write out their company, their title,
their dates that they've worked and that's it. But again,
linkedin really wants you to optimize the space that is given and they have a
description box for every single job that you list for a reason.
You want to share with your hiring manager or recruiter who has now landed on
your profile, what it is that you have done, what skills you've gained,
and most importantly, what is most relevant to them.
It's a perfect time to highlight that and also sprinkle and keywords so that
you're optimizing yourself for the search results you want to be found in.
All right,
so I'm going to take you through my profile again and just share with you what I
mean by all of this. So typically speaking, again,
people have the title, their company name, the dates that they worked,
and then they leave this whole section blank.
But this is a perfect time to really highlight all of the transferable skillsets
that you have and or the main accomplishments that you're really proud of as it
is aligned with the future job that you want. So for instance,
if my goal here was that I wanted to be a consultant and or I wanted to become a
recruiter for r and d positions,
I it makes sense that I would have written this here I was the sole recruiter
for 30 RND requisitions.
Now let's just imagine for a moment that I don't want to be known as our r and d
recruiter,
but instead I want to be known as a recruiter who specializes in full cycle
recruitment.
Then perhaps I'll take out r and D and just put 30 requisitions through the full
cycle of development so it's really just understanding again,
what is it that you want to be known for in this next position?
What's most important and how can I sprinkle in specific keywords and highlight
specific accomplishments that I've had in my past experiences so that it makes
sense to the reader who is my intended audience with who at this point you have
a profile summary that optimized and filled out and you've also started to
really pull out and extract the transferable skillsets and keywords that you
want to be found for in the experience section. By this point,
your linkedin profile is already more optimized than most candidates out there,
so now you're ready for the third and final tip,
which is all about how to leverage LinkedIn's open to new opportunities feature.
This is some I knew they came out in 2018 with this feature which basically
privately signals to all other companies except the one that's currently listed
on your profile that you are open to new opportunities.
This means based on the parameters you've set up.
If there's a match on the recruiters end,
they can actually message you about new opportunities.
So let me go ahead and drive you through what this section looks like from top
to bottom so you can make sure that yours is as optimized as can be. All right,
so to get to this open to new opportunities feature,
we need to go to the jobs tab here at the top.
And when you're at this page,
you can actually click on this button here where it says career interests.
When you click on this,
it will have this section where it says let recruiters know you're open.
So we take steps not to show your current company that you're open but can't
guarantee complete privacy. That's okay.
As long as your current employer is listed as present on your experience
section, they won't be able to see this.
So you can turn this on and you can write a note to recruiters.
So what is it that you're looking for?
Any specific parameters but also giving a high level overview of what your
experience might look like. So in my example here,
I said I'm open to new opportunities in the Boston area where I can really
contribute my five years of project management experience in the healthcare
industry. And then I wrote what my strengths are.
So I'm skilled at communicating,
working with technical teams and managing direct reports.
So here you have 300 characters you can write whatever you think is necessary.
If you only want to work remote and you don't want to waste your time,
I'm fielding opportunities that require you to be in an office.
That's a perfect time to write special parameters in there.
Here we have your career interests help determine what jobs are recommended.
So where are you in your search? You have a couple of options.
If you want to put actively applying,
chances are you're going to get notified of temp positions and contract
positions. So that's really good.
Otherwise you can just mark any one of these and it doesn't really matter.
The only one that I would not put is not open to offers because,
and that case even wouldn't even turn on this private signal.
Go ahead and fill out the rest of the section according to your needs.
And there you have it.
Your profile is no set to show that you're open to new opportunities.
Oh right there we have it. You have a optimized linkedin profile.
Not only allows you to get searched and found,
but also allows you to reach to your dream employers.
I truly believe that Linkedin is one of the most underrated social media
platforms.
It just blows my mind that you're able to reach out to a complete stranger,
let alone a CEO of a company to let them know that you're interested in
opportunities. So if you really want to find your dream job,
it really requires you to be more proactive.
And if you need more help and support,
I highly recommend you check out the tools and my description box down below as
well as some of the links to get in touch.
And if you have any questions about Linkedin,
comment down below and let me know what kind of tutorials you'd like to see more
of. As usual.
Thank you so much for tuning in and be sure to like subscribe,
hit the bell to be notified of a new video I release every Thursday and I can't
wait for you to cultivate the life and career that you dream of until next week.
Take care.
[inaudible].