what are the main of four principles for a winning logo design let's explore the
four pillars of logo designing with actual live examples in today's video
right here at Satori graphics there is going to be a test at the very end of
today's video so do you make sure to follow along and listen to today's for
graphic design principles and maybe learn a thing or two about your very own
graphic design workflow now you might have heard about some of these before
but do follow along so you can be reminded of how crucially important
these four principles are and see if you are doing things right in your leg of
design process it might be a good idea to bookmark today's video so you can
refer back to it at any point in future logo design projects
logo designs do need to be simple for many many important reasons firstly if
the logo is busy and overly complicated the message of the brand isn't going to
be conveyed that well and this could cause damage to the brand's
effectiveness and the success simple logo design is easy to remember which is
a huge win for any brand or business they do want to remain in the minds of
the end consumer which is crucially crucially important now here's a small
trickle at branding agencies and professional logo designers know abouts
brands want to play on the emotions of their consumers and if a logo design is
simple then the user is going to react emotionally to that design whereas a
complicated and intricate design is going to result in cognition being used
as opposed to emotion brands and businesses one the logo designs to evoke
emotion because that then leads to more of an affinity with the brand and thus
more spending on the part of the consumer so the key thing to take away
from the first principle of simplicity is that a logo design should be simple
so it's more memorable in the end user or consumer of that very logo design
less is often more when it comes to designing a logo and so try and simplify
your logos as much as possible
you're looking at a sign might look really needs an effective blown up on
your desktop screen but take that logo and then put it on a 85 milk is discard
and see how that works out for you now how's that logo just turned into a
smudgy blurry mess well if it has that's why scalability is so important for
logo designs a client is probably going to use the Logo on business cards apps
brittish's and maybe even as a favicon and if you don't know a favicon sire
there's a video linked in top right corner a competent logo designer will
be aware of this along every single step in the logo design process and you
should always pay attention to the scalability of your logo designs whilst
you're working on them so scalability is really really crucial in modern day
graphic design because smartphones are a really accessible resource to the
Internet's and thus brands and companies are going to have their logos on very
small screens more and more and more with each coming year and so you really
need to make sure your logos are scalable specifically for smartphones
and other forms of media to
one of the most important local design principles if not the single most
important one is a legibility this can link back to this scalability but it
also is so much more than that sometimes designers will try and be
clever or unique by incorporating design elements that are really really abstract
but this can leave the end-user scratching their heads and not really
understanding or the logo symbol refers to or in the case of a typographic logo
they can't even read what it says now head scratches are bad for business and
so the logo should be legible at the drop of a hat and easily recognizable
you also want to make sure the logo type is legible so consider things like
kerning letting size weights and also font pairing when designing the logo as
a whole so like with simplicity you don't really want to add too much to a
logo design and you don't want to have too many elements that confuse the
message clever is not always better and you need to make a really really strong
impact with one solid graphic design and so the logo type and also the logo
symbol we really do need to be memorable to that end user
how many of the three previous points do you always consider in your Lego designs
well let's move on to the fourth one and that is relatability so how does the
logo relate to the brand's message and the end user this is something you
really want to think about and consider because it's one of the most fundamental
aspects of a logo design when relating back to the brand does your design
respect the brand's message your choice of Lego type and the logo mark itself is
essentially the voice of the brand and so you need to understand that voice is
it friendly and loud maybe it's modest and quiet
it could be a superior and proud voice just think about what is this voice and
how can you represent it with a single design that is essentially what a huge
part of LEGO designing is all about it's just figuring out the voice of the brand
of the business and then communicating that voice in a simple easy to remember
logo design how relatable the logo is to the brand's target market is really
really important to the success of the business as a whole and thus attraction
the company actually gets after the logo has been launched there are of course
many elements to a business success but the logo design is a really key and
crucial element that needs to be done correctly for the success of that brand
of a business but let's test your knowledge and also your awareness
because we're gonna head right into a quiz now on all of the content in
today's video which one of these wasn't a logo design principle that I talked
about in today's video
so no multiple choice on this one but what was the key reason for simplicity
in a Luger design in the video I said brands make use of simplicity in a logo
design by evoking or words
again no multiple choice but apart from business cards which accessible resource
did I say logo designs appear very small-scale on what is most likely to be
the smallest instance a logo design is going to be seen in without multiple
choice which logo did I show in the video that has poor legibility
and lastly in the video apart from the brand's message what else should the
logo relate to
so yeah like I said this was a quick but a very very useful video on logo
designing these four principles should always be in the back of your mind when
you're designing a logo and like I said maybe just but like this video somewhere
so you can refer back to it for future logo design projects now in Tom Satori
and until next time guys design your future today peace
you