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- Hey everyone, we've believed for a long time that glasses
are gonna be an important part of building
the next computing platform
and unlocking a whole new set
of experiences for people.
So I'm excited that today we finally get to share what
we've been working on with EssilorLuxottica.
We wanted to build something that would enable you
to easily capture and share experiences
from your point of view.
And we thought if we're gonna build best-in-class glasses,
a great place to start is with the iconic Ray-Ban frames
that people already love.
So I'm proud to introduce to you Ray-Ban Stories.
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With Ray-Ban Stories, you can capture photos and videos,
listen to music or podcasts or take phone calls
all while staying in the moment
and without even taking out your phone.
Whether you're on a hike, cooking or just hanging out
or playing outside with your kids, you're gonna be able
to quickly capture that experience
and share it if you want to.
And this is just the start.
Ray-Ban Stories are an important step towards a future
when phones are no longer a central part of our lives.
And you won't have to choose between interacting with
the device or interacting with the world around you.
We worked with EssilorLuxottica to design an experience
that combines the style that you expect from Ray-Ban
with as much technology as we can fit
into these classic and iconic frames starting at $299.
So let's take a look.
The front of the glasses have two,
five megapixel cameras built in.
You can activate the camera with the push of
a button on the side of the frame.
A tap starts recording a video
or you can tap and hold it to take a photo.
Or you can just say, hey, Facebook,
take a video for a hands-free experience.
We also built in discreet open ear speakers on the side of
the frames to let you take calls or listen to music
or podcasts from your glasses
as you're moving throughout the day.
You can save up to about 30 videos or 500 photos
and they're kept encrypted on your glasses until you
are ready to download them to
the Facebook View companion app.
You can edit the ones you like and then you can share them
to Facebook, Instagram, WhatsApp or you can just save them
on your phone's camera roll.
We put this LED light on the front of the glasses
so that people around you will know
when you're taking a photo or a video.
It lights up to let people know that the camera is on
and that's more than what smartphones do.
There's also a power switch to turn off
your glasses whenever you want
like if you're in a private space.
When your glasses are off, they're completely off.
The mic is off and you can't take photos or record videos.
Now that we've talked about the technology,
let's talk about the iconic Ray-Ban design.
I'm excited to have Rocco Basilico,
the chief wearables officer of EssilorLuxottica
here with me today.
Can you tell us a bit about how you brought
this collection to life?
- I am so excited to be here with you today
and finally launch Ray-Ban Stories.
Ray-Ban inspires the inspired.
We have been part of pop culture for decades,
always reinventing ourself along the way.
The brand has been embraced by generations of icons,
rebels that challenged the status quo,
giving people around the globe
the courage to express themselves.
Regardless of where you live, Ray-Ban sits at
the intersection of fashion and innovation,
which is why today is so special.
Ray-Ban Stories is more than just
an update on a classic frame.
It's a shared vision with Facebook in which smart glasses
let more people live in the moment.
We approached this project like
we approach a new eyewear collection.
Things like style, consumer choice and comfort.
This is what we think about when we are designing a product
that people wear on their face up to 12 hours a day.
We started with the Wayfarer, the most iconic style,
and asked ourselves what kind of technology
we could add to make people's lives better?
With all those new features we added cameras,
speakers, microphones,
they're still immediately recognizable
as the Wayfarer we first introduced in 1952.
The difference in weight is only about five grams
so we didn't compromise on style or comfort.
As part of this collection, we are launching
with over 20 style variations to choose from.
3 iconic frame styles, 4 colors and 6 types of lenses,
which can be made with your own prescription.
The charging case keeps your Stories safe and looks great.
Ray-Ban Stories is available today on rayban.com
and in select Ray-Ban stores in the US, Canada,
UK, Ireland, Italy and Australia.
More retail locations and countries
will be coming very soon.
We can't wait to see the world from your perspective.
- With Ray-Ban Stories, you can stay focused on what
you're doing and you don't have to choose between being
on your device or being fully present.
We believe that this is an important step on the road
to developing the ultimate augmented reality glasses.
Now there's a lot of technology that still needs to
be developed and miniaturized to deliver
the AR glasses that we all envision for the future.
Imagine seeing holograms, turn by turn directions
or being able to play chess on a table in front of you
with your loved one 3000 miles away right from your glasses?
With future AR glasses you're gonna be able
to share even more experiences together.
I'm excited about these glasses
and we can't wait for you to try them out.
All right, Rocco, let's go try these out, okay.
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- [Pete] I'm Pete Halvorsen.
I am a commercial and fine art photographer based out
of Manhattan Beach, California.
Photography for me has always been an opportunity
to not only capture moments that I feel are interesting
but to tell stories.
The cameras themselves gives me the opportunity
to capture it on the fly and to not only print
but to also just share on social media.
And I think that's something that will allow people
to expand their storytelling.
Ray-Ban Stories has allowed me to leave my camera at home
or in the bag or my phone in my pocket.
And still capture meaningful moments
that I can share with friends and family.
You don't need to be a photographer to really tell stories.
- My name's Tatchi and I am a creative, an artist,
designer and an actor.
When it comes to putting together looks,
I don't think I've really ever been able
to share actually choosing out pieces
because I'm always using both of my hands.
With Ray-Ban Stories I'm able to share
my point of view as it's happening in real time.
And that's not something I've really
ever been able to do before.
I can just take the video,
edit it real quick on my phone and upload.
Me just living as me is either inspiring
or making other people feel comfortable to be themselves.
That is what brings me so much happiness
and just like such sense of purpose.
- Hey, my name is Va$htie and I am a director, a designer
and I'm also a DJ.
Music and sound has always served as
a sort of playground for me creatively.
As a DJ I'm utilizing both of my hands at the same time.
It's important for me to be able to have tools
where I can share raw and in the moment experiences.
And when I'm on the go, I'm able to take
a phone call super easily while wearing
my Ray-Ban Stories.
Hey, what's up?
I can also listen to music and prepare for my DJ set.
It's a great way to connect me with the people that follow
me but also people who just want to experience
what else is happening in the world.
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