Hey, I'm JR, training manager here at Crutchfield, and in this video we're going to be talking
about these Sony Bravia X90J series of LED TV's. There's a 55, a 65, and a 75-inch TV
in this line, and in this video we will be featuring the 65-inch version of the X90J. The
main story here is the processor. Sony is known for building some of the best TV processors
on the planet. In their Master Series TV's they use a processor called the Cognitive
Processor XR, and it's the same processor they're using in the X90J TV's this year as
well. What does it do? It actually uses artificial intelligence to enhance both the picture and
the sound. It analyzes the video scene by scene no matter what your sources, and it
looks for things like human faces so that it can add color and detail to make them sort
of jump off the screen. It looks at the moving parts in the image, scene by scene, and it
makes the movements seem more natural and more realistic. It also takes the sound and
it adds a height to the sound that you wouldn't normally get from TV speakers. They call it
3D Surround Upscaling. It makes it almost sound like Dolby Atmos, just from the built-in
TV speakers. To get that sound they called the system acoustic multi audio, so there's
multiple speakers giving you those height channels, that enhanced surround sound. It also has
a built in microphone for an automatic auto calibration, so it analyzes the sound of your
room and it customizes the sound output from the TV speakers to your listening environment.
We hooked up the 65-inch screen TV and we watched some video, and we looked for signs
of the processor doing its thing, and you really couldn't see any, which is a sign that the processor is doing an amazing
job of making the video look smooth and natural. That's how powerful the Cognitive Processor
XR is. The X90J TV's are LED TV's, which means they have a panel of liquid crystal displays
or LCD's. And what lights them up is a backlight or a panel of LEDs, and there's a bunch
of them. They call it a full-array backlight, and those backlights can be controlled using
something called local dimming, which allows different parts of the screen to be dark
by turning those light bulbs off and other parts to be bright. So if your movie scene
demands that, you're going to get the contrast ration needed to make it look cinematic. Sony has also done what it takes to get these
TVs certified for IMAX Enhanced content. So if you happen to have any 4K HDR IMAX Enhanced
content, you're going to get the full glory of that on these TV's. They've also talked
to Netflix. Netflix uses Sony TVs when they're mixing and mastering their original movies and shows. And this TV actually has
Netflix Calibration mode. So when you're watching something from Netflix, you can turn that
on and it will be using the same settings that they use when they actually are producing
a Netflix show. In addition to the built in speakers, you also of course have the ability to send audio
out to, like say, a home theater system or a sound bar, and this TV uses enhanced audio return channel, not just
5.1 surround sound, but even up to Dolby Atmos surround sound to be sent back in to your
home theater system so that you can take full advantage of that Atmos surround sound in
movies, TV shows and of course video games. The display is a 4K 120Hz native display, so it's gonna give your video games all the
detail they give you. It does have auto low latency mode built in. It comes with the TV
so it's ready when you put a game on, it will automatically detect that and minimize any
processing so that when you hit buttons on your controller you see the response as fast
as possible on your TV. It is also compatible with a variable refresh rate, which is a video game technology that
reduces screen tearing and stuttering. That's available on a future firmware update. When
you go to plug your gaming console in, you'll want to use either HDMI input three or four,
because those are both HDMI 2.1. The other two HDMI inputs are HDMI 2.0 B, and that 2.1
is what you'll need to take advantage of all of those advanced gaming features. All of the inputs are compatible with HDCP. 2.3, the
latest version of high-definition copyright protection. Let's talk now about the TV's
ability to stream. It of course can stream in 4K from all of the major services, like
Netflix and Disney Plus and Amazon, etc. Of course, to stream in 4K you're gonna want to make sure you have
a solid Internet connection of at least 20 megabits per second and a really good network
and router. You can wire this TV to your network; you can also use its built-in Wi-Fi. It has
really good dual-band Wi-Fi to get you really good quality, even wirelessly, from your network.
In addition, it's got Google TV, which is sort of the platform that you'll use, the interface that you'll use to do all of your streaming, and
it brings it all together into one nice interface. It also has Apple TV built in, so you no longer
have to have a separate device to be able to purchase and rent and stream content directly
from Apple TV. And if you want to display content from your phone, it's compatible with
Google Chromecast and Apple Airplay 2, so you can take whatever you're watching on your
phone and hit a couple buttons, and it will appear on your TV. Smooth. If you like watching
local over-the-air broadcast, don't worry, this has a tuner built in. It's actually an
advanced ATSC 3.0 tuner, which means it's compatible with even 4K over-the-air broadcasts.
So your free ultra high-definition local TV will never have looked better. As
you can see, this TV looks amazing when it's on. It also looks pretty good when it's not
on, and for most people most of the time the TV is actually not on. So what does this TV
do when it's not on? It can display artwork, screen savers, photos, things like that. So
it becomes a nice piece of your decor that adds to the flavor of your room instead of
just being a big black rectangle. Also, they have reduced the bezel down to something they
call flush surface bezel design, so it looks fantastic on or off. So these are the Sony
Bravia X90J LED TVs. We think they look fantastic. if you have any questions about them, please
get in touch with us here at Crutchfield. You can go to crutchfield.com/contact; there
you'll be able to either call in or chat live with one of our advisors. They are standing
by ready to help you get the right TV for your living room, and as long as you're here
on YouTube, go ahead and like the video, subscribe to our channels and turn notifications on so
you'll know every time we put out a new video. Thanks for watching.