- Success on YouTube's all about making the right decision.
Now I've seen a lot of content creators here on YouTube
starting out and that are veterans here,
making some pretty bad decisions
based off of just winging it.
Well, in this video we're actually gonna go
very specific of how to analyze
your specific vertical, your specific niche.
Analyze specific channels so that you can make
the right type of decision, which is data driven decisions,
and I found if you wanna succeed here on YouTube,
the more that you look at data,
you have a higher probability of success, let's do this.
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- [Announcer] Derraleves.com.
- Hello my people of the internet, Derral Eves here.
Now the whole purpose of my YouTube channel
is to help you become more successful and over the years
I've given you tips, I've given you advice,
and a lot of you have had a lot of success.
I have actually started
a new video series here on my channel,
and this is the second video in this series
to really help you become more successful here on YouTube.
Now if you missed video number one, don't sweat it.
I got you covered.
There is a link in the description below
and this beautiful YouTube card that just popped up.
(laughs)
Now let's go ahead and jump right in to this video.
Now what we need to do is gather data
so we can make data driven decisions.
Now YouTube's been very good
at getting creators like you and me access
to the analytics of how your channel's performing
and how videos are actually performing.
We're not actually gonna cover that in this video,
but what were gonna do is to go over
what we talked about in video number one,
and we're actually gonna really start to understand
what's going on in our specific niche.
Regardless if it's gaming,
or entertainment, vlogging, how-to,
what we want to do is understand our vertical
and know everything that's going on.
We want to know what's trending
and the things that are actually happening,
so we can make better decisions.
Now, a service that I use that collects all this data for me
in a very neat way, is called vidIQ.
Now I use vidIQ every day and I'm gonna give you my process
of what I do when I'm looking at the landscape for my niche.
All right, so we are logged in to vidIQ
and this is the dashboard once you actually attach
your YouTube channel to it.
Now what we're going to do now
is not necessarily go through this analytics portion.
You can take a look at this
and see all the information about your own channel
or you can go to YouTube and see it there.
But what we want to do
is start pulling in competition analysis,
and in video number one
we talked about identifying those channels
that we're looking very closely and watching for trends,
and we're actually gonna add it here in vidIQ.
Now to do this what we're gonna do
is click over here to the eye icon
and click on that where it's competitors,
and you're able to see
that it actually pulls in this specific page.
This is basically pulling in
all your information from your channel.
You're able to see the views, the subscribers, videos,
average use per day, average subs per day,
and average videos that you're actually uploading per day.
Now, here's where it gets very interesting.
This is something that I love.
It gives me a little scorecard
of what's actually happening in a given month.
And at a glance I can see
how many views I'm getting per day,
how many videos I've uploaded,
and then I can also see where I'm at
in the month, two weeks, and last week.
Now, you remember in video number one
where we talked about gathering
a list of channels that are similar to yours?
Well, this is where we want to actually put
that information that you actually gathered.
Now to do that we come over here to comparing channels,
and basically what we want to do is put the channel IDs
in here and to find that you just go to youtube.com/channel.
You basically go to the channel,
look at the address bar and just select
this last portion of it and put it in here,
or if you know the channel name,
just type the channel name and hit add.
Now, if I was to think about a channel
that would be similar to my content,
it would be my buddy's channel
Tim Schmoyer's with Video Creators.
Now let's go ahead and add his channel
to compare videocreatorstv
and hit add,
and you can see right now once we activate this,
it starts pulling Tim's information side by side with mine.
I can see views, subscribers, videos, average views per day,
average subs per day, and you can literally break it down.
It also gives him a scorecard that we can look side by side,
but lets go ahead and add a few more channels
so that we can actually dive deep
and seeing exactly what we need to look at.
So another channel that I love is Roberto Blake.
He's a good friend.
So let's go ahead and add his channel in there,
and then we also want to add
my really good friend Nick Nimmin,
and add his channel in here too 'cause he has some things
that are actually happening here on YouTube
that I'm really excited about.
Okay, now that we actually added Nick's channel,
this has changed the landscape quite a bit
and we're able to see right here
what's actually happening on everyone's channel.
So as of April 28, you can see hey,
you know I had so many views, Roberto had so many views,
Video Creators had so many views,
and Nick has had so many views,
and you can kind of roll over.
This can get really overwhelming
where you analyze way too much
and you shouldn't analyze way too much.
I like to look at the very simple things
and look a little bit more in detail
on the areas that we need to look at.
So what I do is I kind of skip down to this area right here,
which is the scorecard area,
and I can at a glance look at that my channel,
Tim's channel, and Roberto's channel,
is pretty close within a percentage point
or half a percentage point of each other,
but Nick's, man he almost had 16% growth
both in views and subscribers,
and the last two weeks is 10% and 6.8% in the last week.
So something's going on with Nick's channel
that I need to analyze a little bit further.
I might need to reach out to him and do a collaboration,
'cause he's on the rise and you know,
if we kinda help each other
then both of our channels actually grow.
Also in this area,
this is probably my favorite area of vidIQ,
is at a glance I can see which is the top performing videos
on those channels that we're analyzing
and we can kind of break it down.
So we can see that Tim released a video five days ago
that has 8500 views and this video brought 18 subs.
Now that doesn't seem like a lot,
but these subs kind of add up.
You can see Roberto had another video
six days ago that had 18 subs,
but you can kind of break it down to see this one.
Even down here, Crushing It vs. Crush It by Gary V,
this is something Roberto Blake did,
a book review, it brought in 25 subs.
You know, this is something that I like to analyze
is how many views, what's the velocity,
and how many subscribers did it actually get?
Now, what we're able to do right here is we can say okay,
we want to see this week,
maybe even we wanna change per month,
and you're able to see, oh man,
Tim actually released a video,
The Secrets Behind a Channel that Grows Fast.
He actually had 227 subs that came from that specific video
that was released 12 days ago.
This is something I need to look at,
and also Ignore the Algorithm Grow Overnight Like Peter,
you can see that it did 124 subs,
so we're able to break down
what's actually happening on each specific video,
how many subscribers that it's driving,
and this is powerful because I can start seeing,
oh, this is something that we need to look at.
Maybe I need to do a video that's similar to that,
but put my spin on it.
I don't want to copy him, but hey, I'm gathering data
and if I'm looking to create videos,
hey, this actually had some pretty good subscribers.
There's something that he did
that I might be able to learn from,
or I might be able to do.
So that's kind of where we're at here, and the cool thing is
is that you can check out and sort by date,
upload a date, or you can do by views,
and so on but you're able to kind of break this down.
Now, I don't want to go into a ton of detail here,
but you can literally add any competitor
that you're basically doing.
There's some people out there, and I've done this on my own
YouTube channels out there as well,
where I hide the subscriber amount.
I don't want to have people know
where the subscriber amount is,
but all the other data is actually put in there.
So you are able to see the views,
you're able to actually see the videos, and so on,
the only data that you're not able to see
is how many subscribers somebody actually has,
or if a video actually transferred people
that were viewing it into actual subscribers.
What I would do here is start populating this with your list
and start looking at what is going on in your vertical,
what is actually happening, what is getting the most views,
what is getting the most subscribers,
and this is the stuff that we want to analyze.
It's cool because you can literally turn them off,
so if I want to say look,
I only want to see Roberto Blake or Nick Nimmin's stuff,
I can literally just start turning it off
and it literally showcases just what's actually happening
there on that specific channel.
You can add as many channels as vidIQ allows you
with whatever account that you're at.
But this is really cool because we're able to really see
at glance what's actually happening with that specific list
of channels that are similar to mine.
Now I'll tell you what, I really love vidIQ just
because it saves me so much time
in gathering that data of my competition
and really understanding what's happening in the landscape
of the vertical that I'm actually tackling.
Now my question to you, is what do you guys think?
Go ahead and put that in the comments below,
and I also wanna know what is your process
of gathering the data on your competition?
Make sure you put that in the comments below as well.
And guys, don't forget to hit that subscribe button
and the bell notification because this is the second video
in a series where I get really in depth of my process
of what I do for YouTube success.
So thank you so much for watching this video,
hit that subscribe button,
and watch a video or two because that's what we do
here on YouTube, is we watch videos.
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