Do you want to convert more viewers to subscribers on your YouTube channel?
First-time visitors will decide within a few seconds whether they'll subscribe to your
channel or not.
In this video, you'll learn how to be unique on YouTube by creating a unique value proposition,
so visitors will want to become subscribers within five seconds of seeing your channel
banner.
Hello, my name is Herman Drost from drostdesigns.com.
If you want to learn how to grow your audience on YouTube and generate traffic, leads, and
sales on autopilot, hit the subscribe button, then click the bell icon so you won't miss
any future videos.
Stay tuned to the end to see examples of value propositions used by companies online, as
well as by channel owners from my Facebook group.
What is a value proposition?
According to a dictionary, it's an innovation, service, or feature intended to make a company
or product attractive to the customers.
A unique value proposition is the number one thing that will determine whether someone
will check out more of your content and subscribe, leave or go elsewhere.
If you get it right, it'll be a huge boost.
What are the benefits of creating a unique value proposition?
Number one, it creates focus.
When someone visits your channel for the first time, you want them to see immediately what
your channel is all about.
If your unique value proposition is clearly displayed on your banner, it will help them
to focus.
Number two, improve engagement.
If your unique value proposition speaks to your viewer, it will help them to engage with
your channel.
Number three, gives direction and moves people to take action.
When a viewer sees the benefit in your unique value proposition, it helps them to get direction
and take action.
Number four, provides clarity of messaging.
Instead of just displaying an image for your channel banner, you can reinforce it with
a clear message.
Number five, increases views and subscribers.
Ideally, your unique value proposition will result in more subscribers which will then
generate more views to your channel and videos.
What are the main characteristics of a good value proposition?
It should be short and not long-winded, it should be very specific so it relates immediately
to your viewer, clarity so it's very easy to understand, it differentiates you from
your competitors, it delivers a specific benefit, it's in the customers language because they'll
be asking what's in it for me, it passes the seat-of-the-pants test.
This means it causes a person to sit up higher in their chair to take notice.
Lastly, it avoids hype.
For example, you don't want to say, "Make $10,000 in one day."
How do you create your own unique value proposition?
Number one, ask yourself, "Why should my ideal viewer subscribe to my channel instead of
my competitor's channel?"
Number two, compare your answer with the claim of your main competitors.
Number three, refine your unique value proposition until you can articulate it in a single, instantly
credible sentence.
Number four, if you just had three to five words that would describe why someone should
subscribe to your channel, what would you communicate to them?
John Patterson, the father of modern sales, said, "If the prospect understood the proposition,
he would not have to be sold, he would come to buy."
Here are some well-known examples of unique value propositions.
Uber, "Get there.
Your day belongs to you", Slack, "Slack is where work happens", MailChimp, "Build your
brand.
Sell more stuff", Netflix, "See what's next.
Watch anywhere.
Cancel anytime."
Dollar Shave Club, "DSC has what you need to look, feel, and smell your best", HomeAdvisor,
"Find trusted home improvement pros", Spotify, "Use it for everyone", Project Bubble, "Manage
more projects in less time.
Simple online project management and time tracking software", GotoMeeting, "Professional
meetings, better results.
Connect with anyone, anywhere on any device", CoSchedule, "The number one headline analyzer.
Write headlines that drive traffic, shares, and search results."
Here are a few ways to test your unique value proposition.
The best opportunities for testing your value proposition is the first time impressions
people have when visiting your channel home page.
Number one, ask for feedback from others.
Instead of trying to figure it out yourself, ask your friends and family members.
Alternatively, you can ask for feedback in Facebook groups.
If you want to join my Facebook group tubevideobootcamp, I'll place a link in the description below
this video.
You'll be able to ask questions and interact with like-minded people.
Number two, A/B split testing.
If you have a blog or website that gets lots of traffic, you can test different landing
pages.
For example, I use the Thrive Headline Optimizer for my website to split test my headline.
Click the card icon to watch my review of the Thrive Headline Analyzer.
Number three, pay-per-click advertising.
Use Facebook ads or Google AdWords to test different ads against each other.
Split test ads with different value propositions targeting the same kind of customers.
The ad with the highest click-through rate is obviously going to get the most attention
and have the highest interest, even though it may not have the highest conversion rate.
Here are some examples of unique value propositions from channel owners of my Facebook group.
Gord Isman, "Learn, apply, transform", House of Hacks, "Projects, how to's, reviews", Behind
the Cake, "Cake decorating tutorials and recipes", "State your claim.
Amplify a message," Brian G. Johnson, "Looking and a feeling great.
Strength, style, and grace," from Two-minute Tips, "Play & praise reward system," Saro,
"Learn English with Bob the Canadian", Video Boot Camp, "Grow your audience with video."
Now it's time for you to write your own unique value proposition for your channel.
Ultimately, you want to create a unique value proposition for your YouTube channel by displaying
it on your channel banner, in your channel trailer, video intro, video headlines, descriptions,
and playlist headings.
Click the card icon to download your own unique value proposition worksheet.
This will help you differentiate your channel from your competitors.
If you as don't clearly understand why they should subscribe to your channel within five
seconds, you'll lose most of them.
Let me know in the comments below what your unique value proposition is.
I'd love to read them, I'm sure others will benefit too.
If you want to grow your audience on YouTube and generate traffic, leads, and sales on
autopilot, click the subscribe button below.
Make sure you also check out the related videos.
Thanks for watching, I'll see you in the next video.