What's up everyone. Welcome back to my channel,
the best place to get visible using social media and get paid at using a
business strategy.
Now you clicked on this video because you are interested in becoming a full-time
content creator. Now I went full time back in 2019,
and I have not looked back since I do a lot of videos on YouTube.
And I also do quite a bit of content over on my Instagram as well.
I've also been able to monetize my content and since then I have built a
multi-million dollar business. However, if I were to go back in time,
there are a few things that I would definitely think twice on and advice that I
have for you specifically,
who's watching this and you're interested in taking that leap of faith,
of being a full-time content creator.
So if you want to learn my words of wisdom that I want to pass on to you before
you take that jump, then keep watching. All right.
So the first words of wisdom that I have for you is,
do not quit your job to be a full-time content creator. Now,
obviously this sounds very counter-intuitive to the title of this video,
but I'm going to tell you right now, back in 2018,
I quit my corporate job and I have a whole video about that in order to become a
content creator. But shortly after in less than three months,
I could not take it. I had no money coming in.
I was super stressed and what ended up happening because I had already quit my
job. I ended up taking another job as a coffee barista. Now,
obviously this job was a lot less stressful than my corporate job that I was
getting paid at and the hours were part-time.
And so I did reduce the amount of hours that I was working in order to do more
content. Now,
this is really going to be beneficial because it's a little bit naive for you to
think that right off the gate, you're going to make tons of money.
Let's say you start creating content on YouTube.
It is going to take 4,000 hours of watch time and your first 1000 subscribers to
even be monetized. And when you are monetized, it's basically pennies.
Now only this, when you're starting out as a content creator,
there's going to be some things that you might want to purchase. For instance,
a camera, a microphone, even little things like this,
like a little stand for your iPhone.
These are little expensive that you don't expect to have to front up front.
And so by having that job,
you're able to actually pay for those additional costs of being a content
creator. Not only this, by having that job,
you're also able to take care of your mental health. Now,
obviously you would think that, oh my gosh,
taking up another job is worse for your mental health. However,
when you do have that cushion and you know that your bills are still going to
get paid and you still have some money coming through,
you're able to at least take a break from posting whenever your mental health
feels threatened.
And the reason why I say this is there is a lot of stress when it comes to being
a full-time content creator, you want to create a lot of content.
You also want to make money from it. You want to grow your audience.
And especially if you're doing it for the first time,
it can be very emotionally, physically, and just energetically taxing.
So by having that job on the side,
you're able to still have that cushion of security and not stress out too,
too much as you're trying to figure out this content creation game.
Now I know for some of you watching this video, you might be asking yourself,
well, how long will it take to actually be monetized? Well with YouTube,
you have to have a thousand subscribers and 4,000 hours of watch time.
If you're trying to create content on Instagram,
any other platform that doesn't necessarily have a monetization strategy for
content creators, then it might be even longer.
And it might be even more abstract in terms of when you get paid.
Because at the end of the day,
it's not just about getting paid for the content is getting paid for the brand
that you've developed and the audience that ends up trusting you enough to want
to pay for whatever services, whatever products you're promoting,
anything like that.
So it's a business it's not just creating content and then getting paid.
It's really about having the entire ecosystem set up.
And I know personally for me, it took me half a year before I could even do it.
Full-time and that's probably considered a little bit early.
And so that's why for newer content creators,
I always advise you not to necessarily quit your job completely in order to be a
content creator,
and instead ease into it over time until you start actually having a
strategy for you to fully quit your job. That being said,
if you're interested in learning my system and my strategy on how I was able to
monetize and make my first $10,000 a month by being a content creator,
then definitely check out this training that I have right here.
The link is in the description box. And in the comment section below,
I walked through all the different business models and how content creators can
open up a stream of revenue, even if you don't have a lot of followers.
So make sure you click the link in my description box or in my comment section
below to register for this free training.
Now moving onto my next piece of advice when it comes to being a full-time
content creator, or even just being a content creator in general,
and that is don't put too much pressure to find a niche right away. Now,
I know, I know in a lot of my content pieces and also in my coaching,
I always talk about the importance of finding a niche and niching down in order
to make more money. However, if you are just starting out,
I would say that experimenting with a broader niche with a broader audience is
actually going to help you accelerate the journey of finding that niche over
time.
The mistake that I see a lot of aspiring content creators making is they stress
so much about finding a niche to the point where they don't create any content
at all.
And I kind of talk about my specific niching method in this video right here,
where I basically explain my journey as a content creator. When I first started,
I really didn't have a specific niche. And if you don't know what a niche is,
it's basically the specific problem that you solve for a specific type of
audience member. Now, for me,
I started with an ideal client avatar instead,
or a target audience avatar to be even more broad.
I more so thought about millennials.
I didn't think about if I was going to be a finance account.
I didn't think if I was going to be a social media account,
I didn't think if I was going to be a beauty account instead I worked backwards
and I asked myself, okay, if I want to attract millennials in this age range,
let me write down all the things that they're interested in that could be
finance. This could be career. This could be health. This could be social media.
And as you can see earlier on in my content, you can see,
I did a lot of those different topics. And through posting those videos,
I saw which videos did well and I saw which videos didn't do well.
And what ended up happening is I noticed that my videos about social media ended
up picking up.
And that was the breadcrumb that I followed in order to niche down.
I realized, okay, this is my secret sauce. This is what I'm good at.
This is what people want from me.
So then I'm going to create more videos about Instagram, YouTube, social media,
and all the likes of that. And that ended up building my entire career.
But if I just focused on my niche first and I let that be an excuse to not even
post any content or not even experiment at all,
I probably wouldn't be where I'm at today. And so that's why,
instead of hyper-focusing on finding a niche,
think about the target audience that you want to attract first,
and then go from there, collect a few data points, see how many views,
see what types of people you're attracting and then niche down from the data
that you collect.
Now, I realize I forgot to add this one, disclaimer,
and that is when it comes to niching. Niching down is still very important.
And if anything essential,
if you start looking into monetization strategies and monetization paths,
and the reason why is because number one,
especially if you have a smaller audience,
niching down is actually going to help you stand out more because now you have a
very specific solution to someone's very specific problem.
Your content addresses that whether that's free content or paid content.
And also when you niche down, you can also command higher prices,
especially as you start breaking off into offers or breaking off into products.
So for example,
a typical family practitioner is not going to charge the same amount as someone
who is a dedicated neurosurgeon,
because that type of specialty is more rare.
And so you never really want to be a generalist. Instead,
you want to be a specialist on one topic or one problem or one solution.
However,
the reason why I'm giving you this tip is because I see a lot of content
creators,
prematurely stall themselves because they are over analyzing their needs.
So if you are in that position right now, where you are just starting out,
then I advise you to follow my strategy of focusing on the target audience first
as the process to finding your niche.
But if you are someone who already has a niche it's well-defined,
and it's pretty specific, then I would keep it at that,
or maybe even niche down further,
and then really think about monetization strategies. And again,
I mentioned the free training that I have and everything like that,
but this is just a disclaimer that I have for you guys.
Now, moving on to the third piece of advice that I have for you,
and that is ditch the mindset of being a starving artist.
Now you might not be intentionally doing this,
but I'm going to tell you right now,
what is preventing you from going full-time is the money that you're able to
bring home in order for you to comfortably transitioned to doing it?
Full-time because at the end of the day, if you don't get paid,
then creating content is more of a hobby.
The difference between you doing content as a hobby and you doing content as a
business model is the amount of money that you're able to take home. Now,
the two main roadblocks that end up happening that prevent you from going full
time is your inability to see your own worth and what you bring to the table.
And also number two, your relationship with money. Because honestly,
when it comes to actually making money as a content creator and going full time,
it's less about the strategy because we all know the different ways to monetize
content. You could do affiliate marketing, brand sponsorships services courses.
So many things e-commerce companies merge, everything like that.
That is something that you can Google.
The one thing that's going to be very hard for you to overcome is the mindset
piece. For example,
if you're an influencer and you have affiliate links and you need to drive
traffic to those affiliate links,
or maybe you're doing brand sponsorships and you need to actually make money for
these companies and sell a bunch of product,
you need to be confident enough to actually sell that product through your
content. And that all comes down to mindset. Instead of thinking,
I feel icky that I'm taking money and now I'm like promoting a product.
You have to change your mindset and think, wow,
this is a product that I really enjoy.
And my audience members would not have found this product if it weren't for me.
And I just want to share and spread the message of how awesome this product is.
And at the same time, get compensated for my work in promoting this product.
As you can see,
it is a huge mindset shift that you need to undertake in order for you to
constantly show up as a content creator and make the money that you deserve to
make. Or let's say you're someone who's watching this and you're interested in
launching digital courses or coaching programs or consulting,
which are things I talk about in this training that I mentioned link is in the
description box and in the comment section below, instead of thinking,
oh my gosh, no one would pay for this. And no one would pay for my coaching.
No one would pay for my course. You have to realize, okay,
while I'm creating content on YouTube, on Instagram, on tech, talk for free.
Anyways, this is valuable pieces of content that I'm doing it for free.
There's going to be a handful of people out there who want more of my time,
who want more of a throw and deeper explanation on things who want
more tutorials,
who want me to actually answer their questions that deserves compensation
that deserves you to get being paid for.
You're not going to keep doing it for free.
And so that is the mindset that you also have to reframe and shift.
If you want to start, you know,
monetizing more of your knowledge and creating that next level of content that
people have to pay for in order to access, because at the end of the day,
and what I found in my journey is yes,
there's going to be a handful of people that love your free content,
but there's also going to be a handful of people that are going to be willing to
pay you for more time, more information, more attention, more tutorials,
more everything.
And so don't let your own limiting beliefs hold you back from actually
monetizing or alternatively,
let's say you're someone who's not feeling confident to pitch brands because
you're a smaller content.
You don't think that you have enough followers and therefore you don't think you
deserve a seat at the table. Well, you, you can think that way.
And that mindset is just going to keep you even more broke and even more of a
starving artist. Or you can also think about it this way. Hey,
even though you have a smaller audience base,
maybe your audience is a lot more hyper-focused. So the leverage that you have,
and the difference that you have compared to the bigger creators is that your
audience is very concentrated towards certain niche,
towards a certain type of client, towards a certain area.
And now you're able to actually pitch that to brands and also be able
to say things like, Hey, I may not have a big audience. However,
I have a very engaged audience and this audience all fit a specific
type of profile. That would be a perfect fit for your brand.
Because through my research,
I know that your company specifically wants to target these types of buyers.
And guess what?
I have a highly converting pool of people that will fit
perfectly with your company values with your company mission and with your
company, persona of types of buyers that you want to attract.
And so that is a type of reframe.
And that is the difference that makes the difference between successful
full-time content creators who have a very strong mindset,
a very strong sense of self-worth versus the starving artists who never believe
in themselves don't think that they're worth it.
And don't think they deserve a seat at a table.
And so these are really all three pieces of my advice for you
watching this. If you want to do this full time,
don't quit your job in order to do this,
full-time ramp it up and make sure you have some security before you do it
because content creation full-time is no joke.
And especially if you're not making a lot of money,
it's even more stressful and that's going to affect the way that you show up to
your audience. Anyways, the second thing don't put too,
too much pressure in finding a niche and instead,
really focus on serving a specific target audience. And number three,
know your self worth, know what you bring to the table and be confident own it,
because if you don't have that,
then you're not going to be able to successfully and confidently monetize. Now,
at this point in the video,
I did talk about the three words of wisdom that I personally wish I knew sooner
before being a full-time content creator. Now,
when it comes to actually exploding your socials, though,
I found a brand new strategy that I've been using on Instagram that has allowed
me to gain 10 K followers in 10 days, no lie, check out the screenshot.
It actually worked.
And so I want you to hit the notification bell because in my next video,
I'm going to share all the new things about this new strategy that I've been
implementing for Instagram specifically.
So you definitely don't want to miss that.
I post a lot of videos on entrepreneurship, marketing and social media.
So while you wait for next week's video,
make sure you watch these two videos that I have here as well.
I promise they will not disappoint as always guys. I appreciate you.
I hope you guys have a great day, a great week and a great life,
and I will see you in the next video. Bye guys.