this is iPhone 11 the next generation of
iPhone and it is jam-packed with great
new capabilities in an incredible new
design Apple just announced the new
iPhone 11 iPhone 11 has a beautiful
anodized aluminum glass design and that
glass it's the toughest ever in a
smartphone on the front and back
iPhone 11 comes in six new colors with
an all-new purple white yellow green
black and product red now the 6.1 inch
liquid Retina display with true tones
white color captivate and haptic touch
and even more places with Iowa's 13 like
contextual menus one of the biggest new
features a new ultra wide camera this is
doing an optical zoom out 2x so you can
capture way more without moving the
camera has some other cool new features
too you'll see our new immersive camera
interface but lets you see outside the
frame hinting at a bigger shot then you
can simply tap to switch to the ultra
wide revealing more of your scene let's
talk about night mode this is for those
very low light environments like
outdoors at night or inside a dimly lit
restaurant and night mode comes on
automatically when it's dark enough to
brighten photos and reduce noise also on
the front camera we've added 4k video
with extended dynamic range up to 30
frames per second and you can also
capture on the front at 4k 60 as well
and if you're into selfies now we've
also added slow-motion video to the
front camera for the first time the
iPhone has a new processor
the a13 Bionic chip the a13 is the
fastest CPU ever in a smartphone iPhone
11 will have a battery that lasts an
hour longer than the iPhone 10 are the
iPhone 11 starts at six hundred and
ninety-nine dollars
but if you want something a little more
powerful apple also debuted the new
iPhone 11 Pro and 11 Pro Macs
it comes in two sizes five point eight
inches and 6.5 inches they're the
highest pixel density of any display
Apple makes in addition to that it has
the spatial audio sound the Cayenne told
you about is HD are 10 Dolby vision
Dolby Atmos so we decide it's worthy of
a new name we call it the super Retina
XDR display apple says the iPhone pro
will last four hours longer than the
iPhone 10s with a max model lasting five
hours longer we're also including a fast
charge 18 watt adapter in the box to can
charge them all faster to both models
come with three camera lenses on the
back with the telephoto camera and the
ultra wide use the ability to zoom in
two times and zoom out two times
that's a 4x optical zoom range with
these three cameras you have incredible
creative control SBP Phil Schiller
spotlighted a camera feature called deep
fusion coming to the phone's later this
fall when you press the shutter button
it takes one long exposure and then in
just one second the knurl engine
analyzes the fuse combination of long
and short images picking the best among
them selecting all the pixels and pixel
by pixel going through 24 million pixels
to optimize for detail and low noise
like you see on the sweater there it is
computational photography mad science
now let's talk about video we actually
paired the three cameras right at the
factory calibrating for color and
exposure so you can do things like edit
a video for exposure color temperature
even cropping and scaling right in the
palm of your hands
can shoot with multiple cameras at the
same time giving filmmakers even more
options so this is iPhone 11 Pro in
addition to the triple camera system a
13 Bionic longer battery life faster
charging new designs is also faster
cellular better water resistance
stronger glass and so much more
we think this is the most exciting
iPhone we've made yet as for pricing and
availability so iPhone 11 pro will start
at $9.99 an iPhone or up and Promax it's
just $100 more at $10.99 you can
pre-order all of them starting this
Friday at a new time 5:00 a.m. Pacific
Daylight Time they'll all start shipping
on September 20th so this is our line up
three new iPhones starting at six ninety
nine ninety nine and ten ninety nine